List of Gray Falkon Customers
Lehi, 84043, UT,
United States
Since 2010, our global team of researchers has been studying Gray Falkon customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Gray Falkon for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Gray Falkon for eCommerce include: LifeScan, a United States based Life Sciences organisation with 2400 employees and revenues of $1.50 billion, Cumberland Packing, a United States based Consumer Packaged Goods organisation with 436 employees and revenues of $90.0 million and many others.
Contact us if you need a completed and verified list of companies using Gray Falkon, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Gray Falkon customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cumberland Packing | Consumer Packaged Goods | 436 | $90M | United States | Gray Falkon | Gray Falkon | eCommerce | 2023 | n/a |
In 2023, Gray Falkon implemented its marketplace brand protection and channel control eCommerce solution for Cumberland Packing in the United States. The deployment targeted Amazon and Walmart marketplaces to remove unauthorized third party sellers and regain Buy Box ownership for Cumberland Packing.
The Gray Falkon application combined continuous marketplace monitoring, automated enforcement workflows for seller removal, and listing suppression capabilities to assert channel control. Configuration focused on seller identification, infringement detection, and escalation routing to enable rapid enforcement actions and Buy Box reclamation logic tied to active takedowns.
Operational coverage concentrated on Cumberland Packing's eCommerce and retail channel management functions across the United States, with direct operational interactions on Amazon and Walmart marketplace channels. Integrations emphasized marketplace access and enforcement APIs and orchestration to execute takedowns, manage listings, and align advertising spend with compliant seller sets.
The engagement recovered suppressed sales reported at more than $19M, removed 92 percent of sellers and 91 percent of listings within months, and improved ad spend ROI. These results reflect Gray Falkon's marketplace brand protection and channel control capabilities applied to Cumberland Packing's eCommerce operations.
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LifeScan | Life Sciences | 2400 | $1.5B | United States | Gray Falkon | Gray Falkon | eCommerce | 2023 | n/a |
In 2023, LifeScan deployed Gray Falkon as an eCommerce solution to support marketplace brand protection and channel control for its United States operations. Gray Falkon is listed on the vendor website as a marketplace brand protection partner for LifeScan, and vendor materials do not publish specific start dates. The narrative centers on LifeScan Gray Falkon eCommerce support for marketplace channel management and premium listing protection.
The implementation emphasizes marketplace brand protection capabilities and channel control workflows, as inferred from the vendor testimonial. Functional capabilities described include continuous marketplace monitoring, enforcement workflows to reduce illegitimate sellers, controls to protect premium listings, and automated or semi automated takedown and vetting processes consistent with eCommerce brand-protection tooling. The Gray Falkon application name appears repeatedly in vendor materials as the operating platform for these functions.
Operational coverage is focused on LifeScan marketplace operations in the United States, impacting eCommerce, channel management, online sales, and brand protection teams. The deployment is positioned to interact with major marketplaces and marketplace seller ecosystems, without published details on specific technical integrations or marketplace partners. Governance attention is concentrated on channel control processes and ongoing enforcement workflows to maintain premium listing integrity and seller compliance.
The vendor testimonial reports reduced illegitimate sellers, increased traffic, and sales growth following the engagement, and these outcomes are presented by the vendor as the primary post deployment results. No vendor published start dates or implementation partner details are provided on the vendor website.
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