List of HCL MAX Engage Customers
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Since 2010, our global team of researchers has been studying HCL MAX Engage customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HCL MAX Engage for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HCL MAX Engage for Customer Engagement include: Cox Media Group, a United States based Media organisation with 7500 employees and revenues of $2.00 billion, Cricket Australia, a Australia based Leisure and Hospitality organisation with 210 employees and revenues of $270.0 million, WKRN United States, a United States based Media organisation with 120 employees and revenues of $20.0 million, K S L, a Canada based Construction and Real Estate organisation with 3 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using HCL MAX Engage, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HCL MAX Engage customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cox Media Group | Media | 7500 | $2.0B | United States | HCL Technologies | HCL MAX Engage | Customer Engagement | 2019 | n/a |
In 2019, Cox Media Group deployed HCL MAX Engage in the Customer Engagement category for two Jacksonville local stations, WFOX-30 and WJAX-47. The implementation centered on delivering geotargeted videos and push notifications across mobile, web and social channels to support viewer safety and increase local audience engagement during severe weather in the Jacksonville market. HCL MAX Engage was used to centralize content distribution workflows and enable rapid multi-platform publishing from station operations.
The deployment leveraged HCL MAX Engage capabilities for geotargeted video distribution, push notification orchestration and multi-platform publishing, along with configuration to embed local ads and sponsorships within delivered content. Functional configuration emphasized automated workflows for ingesting video, targeting by geography, scheduling notifications and publishing to mobile apps, station websites and social endpoints, aligning system behavior with newsroom and broadcast operational patterns.
Operational scope was explicitly local, covering two stations in the Jacksonville market and focusing on newsroom and audience engagement teams responsible for severe weather alerts and content delivery. Reported outcomes from the Weather Company case study include faster multi-platform distribution, increased video views and engagement, and new revenue opportunities through embedded local ads and sponsorships, while governance centered on tightened content orchestration and workflow standardization across the two stations.
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Cricket Australia | Leisure and Hospitality | 210 | $270M | Australia | HCL Technologies | HCL MAX Engage | Customer Engagement | 2023 | n/a |
In 2023, Cricket Australia implemented HCL MAX Engage as a Customer Engagement platform to centralize and modernize stakeholder interactions across its digital estate. The deployment was executed with HCL Technologies as the delivery partner, extending a partnership that began in 2019 to enable immersive digital experiences for fans, players, partners, employees and volunteers worldwide.
HCL MAX Engage was configured to support omni channel engagement, personalized content delivery, campaign orchestration and self service portals, reflecting common Customer Engagement capabilities for audience segmentation and lifecycle management. The implementation emphasized profile and segmentation configuration, event and match experience workflows, content management touchpoints and orchestration of digital campaigns, and was integrated into Cricket Australia digital channels including the public website and mobile touchpoints and backend systems that power ticketing and membership experiences.
Operational scope encompassed marketing, fan experience, partner relations and volunteer coordination across Cricket Australia operations and international events. Governance was structured with centralized product ownership supported by HCL Technologies for rollout and iterative configuration, aligning campaign and content governance with existing marketing and operations processes. The program is positioned to deliver immersive digital experiences to the organization’s key stakeholder groups as stated in the engagement agreement.
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K S L | Construction and Real Estate | 3 | $1M | Canada | HCL Technologies | HCL MAX Engage | Customer Engagement | 2018 | n/a |
In 2018, K S L deployed HCL MAX Engage to power hyperlocal weather video content distribution across mobile, web and social for KSL-TV in Utah, using HCL Technologies' HCL MAX Engage platform to address Customer Engagement objectives. The implementation targeted audience growth and new ad and sponsorship revenue streams through localized video experiences and geo-targeted forecasting.
HCL MAX Engage was configured to orchestrate template-driven localized forecast video generation, audience segmentation, programmatic video delivery and monetization controls. The configuration emphasized content scheduling, automated distribution workflows and geo-fencing to deliver location-specific weather narratives and advert insertion capabilities at scale.
The deployment integrated with the Max ecosystem to centralize distribution across mobile applications, websites and social channels while preserving editorial control for local news operations. The Weather Company case study documents that HCL MAX Engage integration produced up to a 13x increase in mobile video views and enabled monetizable, geo-targeted forecasts for local audiences, directly impacting audience engagement and local advertising and sponsorship functions.
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Media | 120 | $20M | United States | HCL Technologies | HCL MAX Engage | Customer Engagement | 2019 | n/a |
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