List of HCL Software Unica Suite Customers
Noida, 201304,
India
Since 2010, our global team of researchers has been studying HCL Software Unica Suite customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HCL Software Unica Suite for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HCL Software Unica Suite for Marketing Automation include: Centrica, a United Kingdom based Utilities organisation with 22147 employees and revenues of $26.79 billion, Zara Home, a Spain based Retail organisation with 1719 employees and revenues of $582.0 million and many others.
Contact us if you need a completed and verified list of companies using HCL Software Unica Suite, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HCL Software Unica Suite customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Centrica | Utilities | 22147 | $26.8B | United Kingdom | HCL Technologies | HCL Software Unica Suite | Marketing Automation | 2019 | n/a |
In 2019 Centrica deployed HCL Software Unica Suite as its Marketing Automation platform to centralize campaign orchestration and CRM capability change within Enterprise Data Operations. The implementation was led from British Gas enterprise data operations and prioritized campaign speed to market, operational data delivery for MI, and customer insight and analytics consumption.
Centrica configured HCL Software Unica Suite with Unica Interact as the primary interaction management component, replacing the prior Pega multi-channel marketing system. Configuration work focused on orchestrating campaign workflows, audience selection, and real-time interaction management, with Unica Interact embedded as the execution engine for multi-channel campaigns.
Operational integration connected the Unica deployment into Centrica’s CRM capability and enterprise data pipelines to deliver operational data sets to end users for MI, customer insight, and analytics. The rollout targeted marketing and CRM business functions within Enterprise Data Operations and used data provisioning to feed downstream analytics and insight teams.
Governance and process changes included implementation of robust data release and project delivery governance, which were embedded into BAU to standardize releases and operational handover. The program decommissioned Pega and introduced Unica Interact, reducing operational costs by £3m and materially improving speed to market for marketing campaigns.
|
 |
Zara Home | Retail | 1719 | $582M | Spain | HCL Technologies | HCL Software Unica Suite | Marketing Automation | 2016 | n/a |
In 2016 Zara Home deployed HCL Software Unica Suite on its public website as a Marketing Automation platform. The implementation targeted web-based campaign orchestration and onsite customer engagement across the Zara Home ecommerce presence.
The HCL Software Unica Suite deployment included core Marketing Automation capabilities such as campaign management, email orchestration, customer segmentation, behavioral tracking, and web personalization. Configuration emphasized rule based campaign flows, audience segmentation, and automated message scheduling to support retail promotions and lifecycle marketing.
Operational integration centered on the website front end and site level touchpoints, aligning tracking tags and event feeds to HCL Software Unica Suite for real time behavior capture and profile enrichment. The implementation aligned with ecommerce and marketing stacks to enable coordinated onsite personalization and campaign triggering, with data feeds used for audience targeting and suppression.
Governance established marketing ownership for campaign authoring, a centralized calendar for orchestration, and testing protocols for message variants and personalization rules. Workflows were adapted to move from manual campaign execution to automated orchestration within HCL Software Unica Suite, extending responsibilities across online merchandising and digital marketing teams.
|
Buyer Intent: Companies Evaluating HCL Software Unica Suite
- DPG Media Group, a Belgium based Media organization with 5867 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||