List of Hesehus Advanced Product Database Customers
Odense, 5000,
Denmark
Since 2010, our global team of researchers has been studying Hesehus Advanced Product Database customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Hesehus Advanced Product Database for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Hesehus Advanced Product Database for eCommerce include: Lemvigh-Muller, a Denmark based Distribution organisation with 1400 employees and revenues of $1.21 billion, Matas, a Denmark based Retail organisation with 2124 employees and revenues of $659.0 million, AVK, a Denmark based Manufacturing organisation with 3200 employees and revenues of $525.0 million and many others.
Contact us if you need a completed and verified list of companies using Hesehus Advanced Product Database, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the eCommerce software purchases.
The Hesehus Advanced Product Database customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of eCommerce software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AVK | Manufacturing | 3200 | $525M | Denmark | Hesehus | Hesehus Advanced Product Database | eCommerce | 2012 | n/a |
In 2012 AVK implemented Hesehus Advanced Product Database to centralize product information and support eCommerce workflows. Hesehus Advanced Product Database is employed to generate technical data sheets, produce price lists and drive updates to public websites across the organization.
The implementation configures product data management, catalog publication, automated price list generation and technical document production capabilities. The deployment supports content and media management functions, including photography, video capture and editing, and the production of print-ready assets using Adobe InDesign, Photoshop, Illustrator and Acrobat, alongside routine authoring in Microsoft Office programs.
Operational integrations include inbound product and transactional data from Navision and earlier data from Mapics, which are used for downstream catalog and document generation. The solution also works with CRM systems historically provided by Hesehus and currently with Sitecore to coordinate the generation of technical data sheets, price lists and website content updates, aligning product information with customer and channel touchpoints.
Governance is structured around content production and publishing workflows with designated super users for Adobe and Office toolchains, who manage asset creation, approval and publication pipelines. Hesehus Advanced Product Database functions as the central eCommerce product information hub, supporting marketing, product management and sales content operations without attribution of specific cost or outcome figures.
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Lemvigh-Muller | Distribution | 1400 | $1.2B | Denmark | Hesehus | Hesehus Advanced Product Database | eCommerce | 2012 | n/a |
In 2012, Lemvigh-Muller implemented the Hesehus Advanced Product Database as a central product information management component within its eCommerce landscape. The Hesehus Advanced Product Database was developed to manage a product range of approximately 300,000 unique devices and to feed structured product information into Lemvigh-Muller’s comprehensive eCommerce platform, personalized sites, mobile application, and catalog production workflows.
The implementation delivered core PIM capabilities including a centralized product repository, product taxonomy and attribute modeling, digital asset management for images and specifications, enriched SKU-level content, and automated content syndication to downstream channels. Configuration emphasized standardized product metadata and exportable product feeds to support catalog layout processes and real-time storefront content.
Operational coverage of the Hesehus Advanced Product Database spanned Lemvigh-Muller’s commercial and digital channels, underpinning online ordering that accounts for roughly half of the company’s transactions. The system directly supported merchandising, e-commerce operations, mobile commerce, and catalog production teams by providing a single source of truth for product content across channels.
Governance around the deployment focused on centralized data stewardship and content syndication workflows to ensure consistency across personalized sites and the mobile application. The implementation positioned the Hesehus Advanced Product Database as the authoritative product content layer within Lemvigh-Muller’s eCommerce architecture, enabling coordinated updates for digital channels and printed catalogs.
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Matas | Retail | 2124 | $659M | Denmark | Hesehus | Hesehus Advanced Product Database | eCommerce | 2011 | n/a |
In 2011, Matas implemented Hesehus Advanced Product Database as a central element of its eCommerce initiative for Matas.dk. The deployment targeted a rising Danish B2C webshop with the objective of increasing traffic and sales both online and in physical shops while strengthening loyalty for members of Club Matas.
The implementation centered on a sophisticated product database and a complete administration module provided by Hesehus. Configuration delivered category and brand specific page templates, enabling merchandising teams to create unique brand universes where logo, banners and background colour are applied per brand, and to customize individual pages across many product categories. The administration module exposed content management and catalog configuration capabilities that allowed webshop owners to manage product attributes, category presentation and promotional content without engineering changes.
Hesehus delivered the technical set up and the visual identity following a thorough preliminary analysis that included technical and graphic workshops. The solution established a centralized product data layer that feeds customizable storefront pages, supporting the integration of online channels with Matas physical retail experience to create a unified customer journey. Operational scope covered eCommerce, merchandising and marketing functions and targeted Club Matas members as a primary customer segment.
Governance and rollout followed the agency selection and workshop driven design, with Hesehus leading design and development efforts and Matas staff operating the administration module for ongoing content and catalogue governance. Outcomes explicitly reported include a considerable increase in order volume, a large rise in average order value and a top three placement in the E Commerce Prize 2012, demonstrating that the implementation supported higher customer engagement and loyalty.
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