List of HubSpot Marketing Hub Customers
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Since 2010, our global team of researchers has been studying HubSpot Marketing Hub customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HubSpot Marketing Hub for Account Based Marketing, Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HubSpot Marketing Hub for Account Based Marketing, Sales Engagement include: Shell, a United Kingdom based Oil, Gas and Chemicals organisation with 96000 employees and revenues of $284.31 billion, VmWare, a Broadcom Company, a United States based Professional Services organisation with 38300 employees and revenues of $14.09 billion, Apria Home Medical Equipment And Support For Sleep Apnea, a United States based Healthcare organisation with 6500 employees and revenues of $3.10 billion, monday.com, a Israel based Professional Services organisation with 3155 employees and revenues of $1.23 billion, Trustmark, a United States based Insurance organisation with 6000 employees and revenues of $1.10 billion and many others.
Contact us if you need a completed and verified list of companies using HubSpot Marketing Hub, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The HubSpot Marketing Hub customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AlayaCare | Professional Services | 600 | $100M | Canada | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2017 | n/a |
In 2017, AlayaCare implemented HubSpot Marketing Hub to support Account Based Marketing,Sales Engagement across its Sales, Marketing, and Customer Experience functions. The deployment centered on HubSpot Marketing Hub and the HubSpot CRM as the customer engagement layer, with a focus on contact and account-level segmentation to enable targeted outreach and sales engagement workflows.
Configuration work emphasized core CRM hygiene, workflow automations, lead and account segmentation, and reporting. The implementation included building dashboards, forecasts, and extracts for Sales and Customer Experience, designing workflow automations and personalization rules, and configuring customer database and back-end software parameters to meet evolving business use cases.
Technical and integration activity was led through HubSpot APIs and HubSpot developer tools, with exploration of API-based connectors and ETL patterns using SQL and Python to support data transfers and analytics. Operational coverage explicitly spanned Sales, Marketing, Customer Experience, and Operations teams in North America, with the CRM Specialist role providing internal HubSpot support for user access, permissions, data requests, and troubleshooting.
Governance and process work included establishing data integrity practices, auditing workflows, conducting HubSpot training for new and existing hires, and maintaining reports and dashboards. The program emphasized stakeholder collaboration between Sales Operations, Operations team members, and cross-departmental data analysts to align use cases and best practices for ongoing HubSpot Marketing Hub operations.
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Apria Home Medical Equipment And Support For Sleep Apnea | Healthcare | 6500 | $3.1B | United States | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2021 | n/a |
In 2021, Apria Healthcare implemented HubSpot Marketing Hub. The deployment used HubSpot Marketing Hub Enterprise as a centralized CRM and marketing automation backbone to support Account Based Marketing,Sales Engagement workflows across marketing and sales functions.
HubSpot Marketing Hub was configured to consolidate marketing automation, lead management, email nurture, segmentation, and sales engagement sequencing, aligning campaign orchestration with account targeted lists and nurture tracks. The implementation emphasized the platform’s enterprise feature set for CRM record management and marketing operations, with configuration focused on contact lifecycle states, lead scoring, and campaign reporting.
Operational coverage centered on marketing and sales teams, with the HubSpot Marketing Hub Enterprise instance serving as the authoritative contact and campaign engine. Governance included marketing operations ownership of campaign templates, contact lifecycle definitions, and handoff criteria to sales, enabling consistent ABM processes and sales engagement workflows across business units.
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BlueVine Inc. | Banking and Financial Services | 600 | $80M | United States | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2019 | n/a |
In 2019 BlueVine Inc. deployed HubSpot Marketing Hub for Account Based Marketing,Sales Engagement, initiating work in August 2019 in California City, CA and continuing through March 2020. The implementation focused on using HubSpot Marketing Hub to set up, test, and execute both ad-hoc and lifecycle marketing campaigns under a marketing-led campaign cadence.
Configuration work emphasized email and landing page authoring, staff built reusable email templates and landing pages using HubSpot content modules in the drag and drop interface, and executed email campaigns directly from HubSpot Marketing Hub. The team owned end-to-end quality assurance for all email deliverables, including device rendering checks, personalized token validation, copy proofreading, and adherence to CAN-SPAM requirements, and applied HTML and inline CSS specific to email when needed.
Operational integration included running queries and uploading recipient lists in Sales Force to feed segmentation and campaign targeting, establishing a data handoff between Sales Force list management and HubSpot Marketing Hub campaign execution. The deployment supported concurrent project management across multiple campaign tracks, aligning marketing execution with sales-provided lists and cadence.
Governance centered on strict email QA and process controls, embedding the role of email within the broader user experience while meeting stated business goals. Rollout practice emphasized rigorous pre-send testing, cross-device validation, and iterative template adjustments to maintain deliverable quality during a fast-paced campaign schedule.
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Boosterthon | Non Profit | 350 | $30M | United States | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2018 | n/a |
In 2018 Boosterthon deployed HubSpot Marketing Hub to centralize marketing operations within the Account Based Marketing,Sales Engagement category. The implementation supported the marketing organization at Boosterthon and the broader go to market funnel, with leadership responsible for websites, digital content, social media, SEO, email marketing, paid media, and public relations.
HubSpot Marketing Hub was provisioned to provide a unified CRM, Email, CMS, Social, Paid Ads, and Reporting surface, and configured to support automated content drips and inbound lead capture workflows. Functional modules implemented included email campaigns, CMS content management, paid ads tracking, social publishing, and consolidated marketing reporting.
Integrations were defined with Salesforce and SalesLoft to create data unity and a clear client journey between marketing and sales, enabling synchronized contact and opportunity state across systems. Operational coverage included marketing and sales handoffs within the sales funnel, with the toolset orchestrating lead routing and nurturing.
Governance and process changes included a content strategy and a cross functional editorial team to execute digital strategy, plus defined client journey touchpoints used to customize messaging and drips. The implementation included role level development and mentoring, with direct management of a Digital Brand Specialist and an Associate Marketing Coordinator to sustain content operations.
The project produced measurable channel outcomes as documented, including a 34 percent increase in inbound and outbound leads in six months, an 85 percent reduction in bogus leads in the first year after website optimization, and a 38 percent increase in website traffic in the first six months post launch. HubSpot Marketing Hub served as the central platform for those outcomes by unifying CRM, marketing automation, and reporting.
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Caret ( formerly AbacusNext) | Professional Services | 500 | $100M | United States | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2018 | n/a |
In 2018, Caret implemented HubSpot Marketing Hub to establish a coordinated Account Based Marketing,Sales Engagement capability across marketing and sales. Caret is a United States professional services firm with approximately 525 employees, the deployment used HubSpot Marketing Hub as the central cloud SaaS platform for marketing automation and sales engagement orchestration.
The implementation focused on core HubSpot Marketing Hub modules including marketing automation, email nurture workflows, landing page and form management, lead scoring, and account segmentation to support account based marketing orchestration. Configuration emphasized marketing operations controls, multi-stage nurture sequences, and standardized lead scoring logic to qualify accounts and contacts for sales engagement.
Integration and operational coverage included explicit lead management coupling with Salesforce CRM, enabling synchronized lead and contact records and shared lead scoring data for sales follow up. Governance shifted toward a centralized marketing operations function that managed campaign configuration, lead scoring rules, and handoff workflows, while establishing cross-functional processes between marketing and sales for routing, qualification, and sequencing of outreach.
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Healthcare | 175 | $20M | United States | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2018 | n/a |
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Consumer Packaged Goods | 97 | $18M | Netherlands | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2019 | n/a |
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Professional Services | 300 | $50M | Switzerland | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2017 | n/a |
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Professional Services | 7920 | $895M | United Kingdom | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2019 | n/a |
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Manufacturing | 500 | $100M | United States | HubSpot | HubSpot Marketing Hub | Account Based Marketing,Sales Engagement | 2021 | n/a |
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Buyer Intent: Companies Evaluating HubSpot Marketing Hub
- Ey India, a India based Professional Services organization with 50000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Ey India | Professional Services | 50000 | $1.5B | India | 2025-05-23 |