List of Hyntelo Lyriko Customers
Rome, 00186,
Italy
Since 2010, our global team of researchers has been studying Hyntelo Lyriko customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Hyntelo Lyriko for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Hyntelo Lyriko for Customer Engagement include: Novo Nordisk, a Denmark based Life Sciences organisation with 78554 employees and revenues of $45.92 billion, Organon, a United States based Life Sciences organisation with 10000 employees and revenues of $6.26 billion, MSD Italy, a Italy based Life Sciences organisation with 800 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Hyntelo Lyriko, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Hyntelo Lyriko customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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MSD Italy | Life Sciences | 800 | $200M | Italy | Hyntelo | Hyntelo Lyriko | Customer Engagement | 2023 | n/a |
In 2023, MSD Italy implemented Hyntelo Lyriko for Customer Engagement and sales-force support. Hyntelo Lyriko is used to deliver daily personalized suggestions to scientific representatives and to orchestrate omnichannel content across email, newsletters and an HCP portal, aligning customer engagement and field enablement workflows.
The implementation centers on the platform’s AI-driven suggestion engine and content orchestration capabilities, configured to generate and push personalized recommendations to individual scientific reps. Functional modules include recommendation workflows, content scheduling and distribution, and inbox or portal delivery mechanisms that surface one thousand plus suggestions per day to field users.
Operational scope for the rollout focused on the Italian sales organization and scientific representatives, with governance organized around centralized content orchestration and local personalization controls to ensure relevance for healthcare professionals. Rollout governance included phased adoption tracking and editorial controls for content published to email, newsletters and the HCP portal.
The Italy deployment achieved strong adoption, with about 90 percent of suggestions adopted by representatives and more than 1,000 suggestions sent per day, and the Hyntelo Lyriko deployment is being expanded to additional markets.
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Novo Nordisk | Life Sciences | 78554 | $45.9B | Denmark | Hyntelo | Hyntelo Lyriko | Customer Engagement | 2024 | n/a |
In 2024, Novo Nordisk deployed Hyntelo Lyriko to auto-tag product images inside Veeva Vault PromoMats, targeting improved marketing and content management across Denmark and the companys global marketing teams. The Hyntelo Lyriko implementation implemented automated image tagging and custom object detection modules to produce descriptive taxonomy tags and object-level metadata, and it processed both existing asset libraries and new asset ingest to enrich searchable metadata. The deployment used a cloud-based image processing and machine learning pipeline integrated with Veeva Vault PromoMats, enabling metadata enrichment that supports discoverability and reuse within marketing content orchestration, consistent with Customer Engagement requirements.
Hyntelo Lyriko was integrated directly with Veeva Vault PromoMats to inject auto-generated tags into asset metadata and to feed improved search indexing for marketing operations and content teams. Governance and process changes included embedding tag validation into existing content approval workflows and transferring ongoing taxonomy tuning to marketing operations to maintain accuracy and relevance. The project reported specific accuracy outcomes, delivering 97% accuracy for general tags and 85% accuracy for custom object detection, and it significantly reduced time spent by the marketing team finding and repurposing images.
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Organon | Life Sciences | 10000 | $6.3B | United States | Hyntelo | Hyntelo Lyriko | Customer Engagement | 2021 | n/a |
In 2021, Organon implemented Hyntelo Lyriko in its Customer Engagement stack to automate metadata and semantic tagging for promotional content. The deployment centered on the Lyriko Content Auto-Tagging capability and moved to production with a go-live in December 2022 across more than 60 markets.
Hyntelo Lyriko was configured to perform semantic tagging of promotional materials, applying taxonomy mapping and automated metadata enrichment to marketing assets. The implementation centralized automated extraction of key attributes from creative files, enabling bulk processing and content classification workflows used by global content management teams.
The Lyriko Content Auto-Tagging service integrated directly with Organon’s digital asset management system and with Veeva PromoMats to synchronize tagged assets into marketing approval and distribution pipelines. Operational coverage spanned marketing and content management functions across regional teams, with the system automatically tagging over 17,000 promotional materials at about 98 percent accuracy and materially reducing manual tagging effort.
Rollout was executed as a production deployment in December 2022 with ongoing ingestion of new promotional items into the tagging pipeline to maintain consistent metadata across markets. The configuration supported centralized semantic tagging within Organon’s Customer Engagement processes while enabling content teams to rely on automated tagging for scale and consistency.
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