List of IAS Ad Fraud Customers
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Since 2010, our global team of researchers has been studying IAS Ad Fraud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IAS Ad Fraud for AML, Fraud and Compliance from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IAS Ad Fraud for AML, Fraud and Compliance include: Danone, a France based Consumer Packaged Goods organisation with 89528 employees and revenues of $31.73 billion, MilliporeSigma, a United States based Life Sciences organisation with 28000 employees and revenues of $7.00 billion, Groupm France, a France based Media organisation with 179 employees and revenues of $53.0 million and many others.
Contact us if you need a completed and verified list of companies using IAS Ad Fraud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IAS Ad Fraud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Danone | Consumer Packaged Goods | 89528 | $31.7B | France | Integral Ad Science | IAS Ad Fraud | AML, Fraud and Compliance | 2022 | n/a |
In 2022 Danone implemented IAS Ad Fraud as part of an Integral Ad Science Quality Impressions deployment to improve media quality across its global digital media buying process, addressing viewability, brand safety and ad fraud under the AML, Fraud and Compliance category. The engagement centers on IAS Ad Fraud capabilities within the Quality Impressions suite, with the full application name IAS Ad Fraud used for ad verification and fraud detection alongside viewability and brand safety controls.
The implementation included configuration of viewability measurement, brand safety controls and ad fraud verification workflows, aligning impression-level quality signals with campaign measurement processes. IAS Quality Impressions was applied to deliver impression scoring, campaign-level reporting and automated exclusion of noncompliant inventory, reflecting typical functional workflows for AML, Fraud and Compliance solutions in programmatic media buying.
Deployment was global, covering 17 countries and integrated into Danone marketing and media buying operations to standardize quality checks across regions and channels. Governance was adjusted to incorporate campaign-level quality thresholds and reporting, enabling media procurement and media operations teams to enforce brand safety and fraud controls as part of routine media buying approvals and optimizations.
The reported rollout delivered measurable outcomes, including more than 20 point gains in display viewability and ad fraud rates below 1 percent, with ad fraud verification attributed to IAS capabilities within the Quality Impressions suite. The deployment positions Danone to continue using IAS Ad Fraud within its AML, Fraud and Compliance controls for ongoing media quality assurance.
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Groupm France | Media | 179 | $53M | France | Integral Ad Science | IAS Ad Fraud | AML, Fraud and Compliance | 2020 | n/a |
In 2020, GroupM France implemented IAS Ad Fraud as part of its AML, Fraud and Compliance controls within the agency programmatic stack. The deployment targeted pre-bid enforcement to stop invalid traffic before auctions, embedding IAS Ad Fraud into the DSP decisioning layer.
The implementation activated Integral Ad Science pre-bid segments for viewability, ad fraud and brand safety, configuring real-time pre-bid filtering and scoring to block low-quality inventory. IAS Ad Fraud was used to apply campaign-level segment gating and to centralize quality controls within programmatic buying workflows.
Integration was confined to the DSP layer and covered agency-managed advertiser campaigns across France, aligning programmatic media buying with pre-bid quality signals. The programmatic initiative reallocated 15% of spend toward higher-quality impressions, and the activation immediately filtered invalid traffic to reduce brand risk for managed campaigns.
Governance and rollout were executed as a targeted programmatic initiative in France, with trading teams embedding the IAS Ad Fraud pre-bid segments into campaign configuration and bidding rules. Reported outcomes include the 15 percent reallocation of spend toward higher-quality impressions and a substantial reduction in invalid traffic and brand risk as stated in the case study.
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MilliporeSigma | Life Sciences | 28000 | $7.0B | United States | Integral Ad Science | IAS Ad Fraud | AML, Fraud and Compliance | 2024 | n/a |
In 2024 MilliporeSigma partnered with Integral Ad Science to deploy IAS Ad Fraud in the AML, Fraud and Compliance category. The engagement provisioned IAS post-bid media quality measurement across programmatic campaigns managed by MilliporeSigma marketing in the United States and Canada, establishing an ongoing measurement layer for campaign quality and inventory assessment.
Implementation centered on Brand safety, Ad fraud and Viewability monitoring, delivered through IAS Ad Fraud capabilities that include post-bid measurement, impression level fraud detection, viewability scoring, and refined domain list management. The program incorporated monthly reporting and BAV monitoring, with structured domain list refinement to suppress low quality inventory and surface higher quality sites for programmatic buys.
Operational scope was the US and Canada marketing function, with governance oriented to campaign quality review cycles and monthly stakeholder reporting. Monthly reports and refined domain lists were used to optimize campaign quality and reduce low-quality impressions, aligning measurement workflows to marketing operations and programmatic buying processes.
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