List of IBM Customer and Network Analytics Customers
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Since 2010, our global team of researchers has been studying IBM Customer and Network Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBM Customer and Network Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBM Customer and Network Analytics for Analytics and BI include: Vodafone Group, a United Kingdom based Communications organisation with 88780 employees and revenues of $43.89 billion, Telefonica, a Spain based Communications organisation with 100870 employees and revenues of $42.96 billion, Telstra, a Australia based Communications organisation with 36093 employees and revenues of $22.93 billion, Telefónica México, a Mexico based Communications organisation with 2500 employees and revenues of $1.34 billion and many others.
Contact us if you need a completed and verified list of companies using IBM Customer and Network Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
The IBM Customer and Network Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Analytics and BI software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Telefonica | Communications | 100870 | $43.0B | Spain | IBM | IBM Customer and Network Analytics | Analytics and BI | 2012 | n/a |
In 2012, Telefonica implemented IBM Customer and Network Analytics. The deployment in Spain focused on correlating customer experience with network performance across its mobile and fixed networks, and the implementation is categorized as Analytics and BI. The project targeted customer care and churn reduction by enabling integrated analytics across network and customer data.
The implementation configured functional capabilities consistent with Analytics and BI, including data ingestion from network and usage sources, correlation analytics to link experience metrics with network events, and visualization and reporting for operational teams. IBM Customer and Network Analytics was used to surface correlated indicators that support triage and subscriber-level analysis, aligning network performance signals with customer experience metrics. Module usage described in the source emphasized customer experience analytics and network performance correlation as central components of the deployment.
Operational scope covered customer care and network operations teams in Spain, spanning both mobile and fixed network domains. Governance and workflow alignment centralized analytic outputs into cross-functional processes between network operations and customer care, enabling prioritized investigations and subscriber-focused workflows. The implementation was explicitly aimed at improving customer care and reducing churn through integrated analytics across network and customer datasets.
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Telefónica México | Communications | 2500 | $1.3B | Mexico | IBM | IBM Customer and Network Analytics | Analytics and BI | 2015 | n/a |
In 2015 Telefónica México implemented IBM Customer and Network Analytics, an Analytics and BI application, to integrate real-time network data and operational data and centralize customer intelligence. The deployment was positioned to profile customer accounts, analyze behavior patterns, evaluate the customer experience, and deliver near-real-time insights to operational teams.
IBM Customer and Network Analytics was configured to ingest streaming network telemetry and structured operational feeds, and to execute behavioral analytics and customer profiling workflows. Core capabilities implemented included real-time data ingestion, account profiling, behavioral pattern analysis, customer experience evaluation, and near-real-time operational dashboards and alerts.
The implementation connected network data sources and operational data across commercial and operations functions, providing a unified analytics layer for customer service and network operations teams in Mexico. Data models and analytics outputs were surfaced to operational users to inform routing, incident prioritization, and account level interventions.
Governance emphasized centralized analytics operations and standardized profiling processes to ensure consistent customer experience scoring and decisioning. The stated outcome was improved client service delivery through near-real-time analytics, aligning Telefónica México analytics, operations, and customer engagement functions around IBM Customer and Network Analytics.
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Telstra | Communications | 36093 | $22.9B | Australia | IBM | IBM Customer and Network Analytics | Analytics and BI | 2013 | n/a |
In 2013, Telstra implemented IBM Customer and Network Analytics to address Analytics and BI needs across network operations and customer care in Australia. The deployment integrated customer analytics with network performance data, aligning analytics capabilities to operational incident workflows to support incident prioritization and outage mitigation.
The IBM Customer and Network Analytics configuration emphasized network performance analytics and customer analytics modules, with capabilities for incident prioritization and correlation across event streams. Telstra configured analytics rules and dashboards to surface customer impact signals, using the IBM Customer and Network Analytics application to link performance telemetry to subscriber profiles and service tickets.
Integrations focused on combining network performance data with customer analytics, enabling operational teams to view correlated network and customer context. The implementation supported both network operations and customer care teams in Australia, centralizing analytics outputs for triage and escalation processes.
Governance changes oriented around incident prioritization workflows, with the system used to route high customer impact events into operational playbooks for network operations and customer care. The stated outcomes from the implementation included improved incident prioritization and reduced customer-impacting outages.
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Communications | 88780 | $43.9B | United Kingdom | IBM | IBM Customer and Network Analytics | Analytics and BI | 2011 | n/a |
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