List of Ibm Digital Analytics Customers
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Since 2010, our global team of researchers has been studying Ibm Digital Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ibm Digital Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ibm Digital Analytics for Analytics and BI include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, ING Australia, a Australia based Banking and Financial Services organisation with 1774 employees and revenues of $1.16 billion, Brockenhurst College, a United Kingdom based Education organisation with 316 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Ibm Digital Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Ibm Digital Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Brockenhurst College | Education | 316 | $40M | United Kingdom | IBM | Ibm Digital Analytics | Analytics and BI | 2014 | n/a |
In 2014, Brockenhurst College implemented Ibm Digital Analytics as part of an IBM Exceptional Student Experience cloud deployment in the United Kingdom, classifying the work in the Analytics and BI category. The rollout leveraged IBM cloud hosted analytics and predictive capabilities to personalise student engagement, marketing and retention efforts and to inform admissions and learning pathway planning.
Ibm Digital Analytics served as the central analytics component within the ESE suite, providing behavioral analytics, cohort reporting and predictive student risk scoring to surface segments for targeted communications and personalised learning pathways. Configuration emphasized event and campaign analytics, enrollment funnel analysis and predictive models that supported marketing and retention workflows.
The solution was deployed on IBM cloud and operated alongside college admissions, marketing and student services processes, with analytics outputs feeding campaign orchestration and student support interventions. Operational scope covered marketing, student services and academic support functions across the college, with data ingestion and reporting oriented to admissions workflows and retention programs.
Governance centered on data driven campaign orchestration and operational alerts to inform frontline staff and student support teams, and rollout prioritized integration of analytics into existing engagement and retention practices. The program explicitly targeted improved admissions outcomes, higher student retention and more personalised learning pathways rather than reporting quantified results.
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ING Australia | Banking and Financial Services | 1774 | $1.2B | Australia | IBM | Ibm Digital Analytics | Analytics and BI | 2015 | n/a |
In 2015, ING Australia implemented IBM Digital Analytics as part of an IBM marketing and analytics stack. The implementation used IBM Digital Analytics within an Analytics and BI context to enable real-time, personalized next-best-action messaging across web, mobile and call-centre channels.
The deployment focused on marketing and CRM functions in Australia, targeting acquisition workflows and campaign orchestration. Functional modules and capabilities included IBM Interact for real-time decisioning, behavioral analytics and audience segmentation, and campaign measurement, with IBM Digital Analytics providing web and mobile behavioral reporting and campaign-level analytics to inform targeting and personalization.
Integrations spanned front-end digital touchpoints and contact-centre delivery, supporting next-best-action message execution across web, mobile and call-centre channels. Operational coverage aligned marketing teams and contact-centre agents within ING Australia to coordinate campaign execution and surface personalized offers across channels.
Governance and process changes emphasized centralized marketing analytics and real-time campaign orchestration to shorten campaign build cycles. The program produced faster campaign build times, dramatically increased targeted message volume and higher conversion and acquisition metrics, as reported.
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Walmart | Retail | 2100000 | $681.0B | United States | IBM | Ibm Digital Analytics | Analytics and BI | 2000 | n/a |
In 2000, Walmart deployed Coremetrics, the web analytics product later acquired by IBM and incorporated into Ibm Digital Analytics, to support large-scale United States e-commerce and marketing analytics within the Analytics and BI category. The implementation centered on providing centralized web measurement for Walmart.com and associated marketing channels, with Ibm Digital Analytics serving as the primary analytics application for traffic and campaign reporting.
Core modules and capabilities implemented included high-volume web traffic measurement, sessionization and visit analytics, benchmarking and period-over-period comparisons, holiday and Cyber Monday traffic measurement, shopper behaviour segmentation, and executive dashboards for marketing and e-commerce stakeholders. Configuration reflected classic web analytics workflows, encompassing tag-based site instrumentation, event and conversion tracking, and prebuilt reporting templates for campaign and merchandising analysis.
Operational coverage focused on United States online retail operations, with analytics consumption by marketing, e-commerce, and merchandising teams to inform traffic forecasting and promotional benchmarking. Data collection relied on site instrumentation and e-commerce transaction feeds to populate Ibm Digital Analytics, enabling cross-period benchmarking and visibility into shopper behaviour during peak shopping events.
Governance emphasized centralized measurement and standardized reporting formats to ensure consistent benchmarking across holiday periods, with analytics teams responsible for dashboard configuration and campaign tagging discipline. The stated implementation objective was to improve visibility into shopper behaviour and to provide reliable traffic measurement for large scale holiday and Cyber Monday events.
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