List of IBM Silverpop Customers

Ibm

1 New Orchard Road,
Armonk, 10504, NY,
United States

https://www.ibm.com/

1 914-499-1900

Professional Services

288300

$60.5B

Since 2010, our global team of researchers has been studying IBM Silverpop customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased IBM Silverpop for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using IBM Silverpop for Marketing Automation include: Humana, a United States based Insurance organisation with 65680 employees and revenues of $117.76 billion, Molex, a United States based Manufacturing organisation with 37000 employees and revenues of $9.25 billion, Taylor Wimpey Logistics, a United Kingdom based Construction and Real Estate organisation with 5358 employees and revenues of $4.87 billion, Regus Business Centre United States, a United States based Construction and Real Estate organisation with 2500 employees and revenues of $900.0 million, Sacchi Giuseppe, a Italy based Distribution organisation with 1300 employees and revenues of $694.0 million and many others.

Contact us if you need a completed and verified list of companies using IBM Silverpop, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.

The IBM Silverpop customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight Source
AVIOS	Transportation	434	$468M	United Kingdom	IBM	IBM Silverpop	Marketing Automation	2016	n/a	In 2016 AVIOS deployed IBM Silverpop as its Marketing Automation platform to centralize email campaign orchestration for the Avios reward currency program. The deployment focused on programmatic email sends and lifecycle messaging used across airline partners and the Avios eStore, encompassing balance statements, monthly highlights, eStore offer newsletters, solus offer sends and partner launch communications. IBM Silverpop, marketed as IBM Watson Campaign Automation, was used for core email send orchestration, A/B testing and customer personalization workflows. The implementation included HTML and CSS email templates, mobile rendering optimization and the embedding of cinemagraphs and rich media into messages, with a digital design and development function responsible for build, testing and deployment of campaign assets. Operational coverage spanned the marketing, email design and data teams, with direct campaign work for airline partners including Vueling and Aer Lingus and collaboration on partner co‑branded comms. The platform was used in tandem with internal data workflows to enable rapid A/B test execution and to drive more targeted personalization across segmented email audiences. Governance and rollout emphasized iterative creative redesign and campaign testing, notably a redesign of the Avios Balance Statement newsletter and staged launches for partner communications. The transition from IBM eMessage to IBM Silverpop supported quicker test-and-learn cycles, and the implementation adhered to established email marketing strategies and cross‑team deployment processes.
Freemans Grattan	Retail	750	$210M	United Kingdom	IBM	IBM Silverpop	Marketing Automation	2015	n/a	In 2015 Freemans Grattan implemented IBM Silverpop as its Marketing Automation platform to support email marketing and campaign orchestration. IBM Silverpop was used to design and send email campaigns, execute A/B and multivariate testing, and automate weekly marketing reports that were consumed by the marketing teams. The implementation emphasized email creative production and campaign execution, with emails designed in Adobe Photoshop and assembled in Dreamweaver before distribution through IBM Silverpop. Functional capabilities implemented included campaign scheduling and delivery, A/B and multivariate testing workflows to optimize message performance, and automated reporting to standardize weekly performance outputs for marketing stakeholders. Integrations and data inputs included Google Analytics and IBM Coremetrics as primary analytics sources used to measure conversion and abandonment, with supplementary inputs from WebCEO and ClickTale for qualitative behavioral data. Operational scope covered marketing and web content teams across Freemans Grattan brand sites, including Curvissa and Witt International, with the web team responsible for product uploads, copywriting, and coordination with buying teams for accurate catalog data. Governance and process changes centered on analytics driven campaign governance, the introduction of goal tracking in Google Analytics to tie front end development to conversion outcomes, and automation of routine reporting to reduce manual effort. The implementation also incorporated bespoke tooling and ad hoc web development to accelerate manual processes and support ongoing campaign and content operations.
Humana	Insurance	65680	$117.8B	United States	IBM	IBM Silverpop	Marketing Automation	2017	n/a	In 2017, Humana implemented IBM Silverpop as part of its Marketing Automation platform to support enterprise marketing communication and campaign orchestration. The IBM Silverpop deployment was positioned inside Humana's broader marketing and communication technology ecosystem and served marketing functions including audience selection, outbound personalization, inbound marketing, and message fulfillment. The IBM Silverpop implementation covered functional modules and capabilities common to Marketing Automation systems, including campaign management, audience segmentation, email and multichannel message orchestration, personalization rules, and compliance controls for messaging. Configuration emphasized lifecycle management for marketing communication, template and content reuse, and integration points for digital asset management to ensure consistent messaging across channels. Operational integrations were explicitly managed within Humana's platform portfolio, with IBM Silverpop operated alongside Unica, Acoustic Campaign, Adobe Experience Manager, Salesforce Marketing Cloud and Service Cloud, Smart Communications, Aprimo, Allocadia, and Workfront. The deployment functioned as a central outbound messaging engine within that ecosystem, coordinating audience feeds, campaign triggers, and content assets exchanged between marketing operations and digital experience systems. Governance and operational ownership were assigned to Humana's Marketing Technology and Marketing CRM platform teams, with product managers responsible for day to day system management, user support, issue resolution, roadmap planning, and project delivery. The implementation was woven into enterprise processes for messaging compliance, content governance, and lifecycle orchestration, reinforcing centralized control over campaign execution while maintaining cross‑platform coordination across Humana's marketing stack.
	Distribution	500	$65M	Indonesia	IBM	IBM Silverpop	Marketing Automation	2011	n/a
	Manufacturing	37000	$9.3B	United States	IBM	IBM Silverpop	Marketing Automation	2017	n/a
	Construction and Real Estate	2500	$900M	United States	IBM	IBM Silverpop	Marketing Automation	2010	n/a
	Distribution	1300	$694M	Italy	IBM	IBM Silverpop	Marketing Automation	2015	n/a
	Construction and Real Estate	5358	$4.9B	United Kingdom	IBM	IBM Silverpop	Marketing Automation	2012	n/a
	Leisure and Hospitality	4500	$500M	Canada	IBM	IBM Silverpop	Marketing Automation	2015	n/a

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