List of IBM Watson Customer Engagement Customers
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Since 2010, our global team of researchers has been studying IBM Watson Customer Engagement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IBM Watson Customer Engagement for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IBM Watson Customer Engagement for Customer Engagement include: Titan Company India, a India based Retail organisation with 8680 employees and revenues of $6.13 billion, Harry & David, a United States based Consumer Packaged Goods organisation with 6700 employees and revenues of $1.70 billion, Payback India, a India based Retail organisation with 200 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using IBM Watson Customer Engagement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IBM Watson Customer Engagement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Harry & David | Consumer Packaged Goods | 6700 | $1.7B | United States | IBM | IBM Watson Customer Engagement | Customer Engagement | 2017 | n/a |
In 2017, Harry & David implemented IBM Watson Customer Engagement on IBM Cloud to provide cognitive, personalised shopping assistance and to augment ecommerce and CRM capabilities. The IBM Watson Customer Engagement deployment targeted Customer Engagement use cases, extending the companys GWYN gift concierge capability to help shoppers find relevant gifts online. The implementation integrated Watson natural language services and Watson APIs into commerce and CRM flows to enable conversational gift concierge interactions and personalized product discovery. Functional modules and capabilities inferred from the deployment included natural language understanding for conversational queries, recommendation orchestration for gift selection, and CRM-linked customer profiling to drive relevance in shopping journeys. Operational coverage focused on ecommerce and CRM business functions across the United States, embedding IBM Watson Customer Engagement into online shopping touchpoints and customer service workflows. Governance emphasized orchestration of personalization logic between the commerce front end and CRM data flows to standardize conversational interactions and profile-driven recommendations, and the initiative was described as delivering more personalised online shopping experiences in the US.
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Payback India | Retail | 200 | $15M | India | IBM | IBM Watson Customer Engagement | Customer Engagement | 2017 | n/a |
In 2017, Payback India partnered with IBM to deploy IBM Watson Customer Engagement. The IBM Watson Customer Engagement implementation targeted the Customer Engagement category to personalise and optimise marketing campaigns and loyalty communications across Payback India’s multi partner loyalty program in India.
The deployment was hosted on IBM Cloud and used cloud native configuration for campaign orchestration and decisioning. Module usage such as Watson Campaign Automation and IBM loyalty management capabilities is inferred from press coverage and vendor announcements, and these modules were used to support campaign orchestration, customer segmentation, and personalized messaging workflows.
Operational coverage focused on marketing and loyalty communications functions across participating retail partners in India, centralizing campaign management on the IBM Cloud platform. The implementation ingested partner transaction feeds and member data stores for personalization workflows and decisioning, consistent with Customer Engagement functional patterns.
Rollout began as a phased launch in 2017, with governance centered on campaign approval, segmentation rules, and partner communication processes. The initiative was intended to improve campaign relevance and engagement for Payback India’s multi partner program.
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Titan Company India | Retail | 8680 | $6.1B | India | IBM | IBM Watson Customer Engagement | Customer Engagement | 2017 | n/a |
In 2017, Titan Company India implemented IBM Watson Customer Engagement, deploying the solution on IBM Cloud to centralize personalized marketing and loyalty communications. The project targeted Titan's 11 million loyalty customers and covered both online and in store channels with the stated aim of increasing purchase frequency per customer.
The implementation leveraged Customer Engagement capabilities consistent with Watson Campaign Automation and Marketing Cloud style modules, inferred from the announcement, focusing on campaign automation, segmentation and behavioral personalization. Configuration work emphasized cross channel orchestration, template driven messaging, and personalization engines to support both digital and email marketing workflows.
Operationally the IBM Watson Customer Engagement instance was connected to Titan's marketing and loyalty customer dataset and to online and in store engagement touchpoints, enabling synchronized campaign delivery across channels. The deployment scope included marketing and store operations across India, with processes to coordinate loyalty communications and promotional cycles.
Governance centered on centralized campaign governance and segmentation standards to produce consistent messaging across channels. Outcomes reported in the announcement included plans to boost Titan's online presence and to drive more frequent sales per customer.
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