List of Ibotta Performance Network Customers
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Since 2010, our global team of researchers has been studying Ibotta Performance Network customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ibotta Performance Network for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ibotta Performance Network for Marketing Automation include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, Dollar General, a United States based Retail organisation with 194200 employees and revenues of $40.60 billion, General Mills, a United States based Consumer Packaged Goods organisation with 33000 employees and revenues of $19.49 billion and many others.
Contact us if you need a completed and verified list of companies using Ibotta Performance Network, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Ibotta Performance Network customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dollar General | Retail | 194200 | $40.6B | United States | Ibotta | Ibotta Performance Network | Marketing Automation | 2023 | n/a |
In 2023 Dollar General launched DG Cash Back powered by the Ibotta Performance Network, deploying a Marketing Automation capability to add digital offers and cash-back rewards within its retail and loyalty process area. The partnership was publicly announced in 2023 and positions the Ibotta Performance Network as the central offer orchestration layer for DG Cash Back, with implementation described in Ibotta and Dollar General press materials.
The deployment emphasized offer management and campaign orchestration, using the Ibotta Performance Network to configure cash-back rules, delivery windows, customer targeting, and measurement workflows. Functional capabilities implemented include a cash-back reward engine, digital offer provisioning, audience segmentation for targeted promotions, and attribution workflows to reconcile offer redemption and campaign performance.
Integration work focused on embedding digital offer delivery into Dollar General customer touchpoints and loyalty processes, enabling offer enrollment, redemption triggers, and reporting feeds between retail transaction flows and the Ibotta Performance Network. Operational coverage is national, covering Dollar General stores and shopper interactions across the United States, and the implementation supports marketing, loyalty, and store operations functions.
Governance centered on coordinated campaign planning and offer rules between Dollar General marketing teams and Ibotta, with centralized offer governance to control eligibility and campaign cadence. The partnership is intended to drive incremental sales and customer value through coordinated digital offers, as stated in the public announcement and supporting implementation materials.
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General Mills | Consumer Packaged Goods | 33000 | $19.5B | United States | Ibotta | Ibotta Performance Network | Marketing Automation | 2022 | n/a |
In 2022, General Mills activated the Ibotta Performance Network to drive performance marketing, brand trial, and incremental sales in CPG promotions across the United States. The Ibotta Performance Network was deployed to support campaign-level digital promotions and loyalty-focused consumer engagement within General Mills' marketing organization.
The deployment emphasized performance marketing and digital promotions modules, configuring campaign targeting, offer delivery, and measurement workflows to capture incremental lift at the SKU and promotion level. These capabilities aligned with Marketing Automation functionality for campaign orchestration, audience segmentation, and offer management. Implementation details inferred from the IPN case study point to campaign-level configuration and reporting designed to feed marketing planning and promotional optimization processes.
Operational scope covered nationwide CPG promotions in the United States, impacting General Mills' brand and performance marketing teams. Rollout and measurement governance focused on campaign-level accountability and attribution of incremental unit lift and loyalty outcomes. Reported outcomes included 3–8X ROAS and approximately 44.5 percent incremental unit lift as cited in the Ibotta Performance Network case study.
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Walmart | Retail | 2100000 | $681.0B | United States | Ibotta | Ibotta Performance Network | Marketing Automation | 2023 | n/a |
In 2023, Walmart joined the Ibotta Performance Network to deliver manufacturer offers to Walmart.com and Walmart app customers across the United States. Walmart implemented Ibotta Performance Network, a Marketing Automation application, to enable retailer led digital promotions and marketing tied to manufacturer offers and loyalty programs.
The deployment centered on offer delivery and promotions orchestration capabilities within the Ibotta Performance Network, enabling manufacturer offer placement, coupon and rebate distribution, and promotion targeting for CPG brands. Functional focus for the implementation included promotions and loyalty workflows, national offer reach expansion, and network scale reporting as communicated by the vendor.
Operational coverage targets Walmart.com and the Walmart mobile application across the United States, and the engagement emphasizes retailer led promotion governance and centralized offer management to coordinate CPG brand activity. Integrations are implemented through IPN integrations to connect brand offers into Walmart’s digital channels, and the deployment is scoped to support marketing, promotions, and loyalty business functions.
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