List of iForce Route Genie Customers
Redditch, B98 9EY,
United Kingdom
Since 2010, our global team of researchers has been studying iForce Route Genie customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased iForce Route Genie for Transportation Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using iForce Route Genie for Transportation Management include: Made.com, a United Kingdom based Retail organisation with 719 employees and revenues of $503.0 million, Fortnum & Mason, a United Kingdom based Retail organisation with 1021 employees and revenues of $265.0 million, Cath Kidston, a United Kingdom based Retail organisation with 827 employees and revenues of $158.0 million and many others.
Contact us if you need a completed and verified list of companies using iForce Route Genie, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The iForce Route Genie customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cath Kidston | Retail | 827 | $158M | United Kingdom | iForce | iForce Route Genie | Transportation Management | 2012 | n/a |
In 2012, Cath Kidston implemented iForce Route Genie at its St.Neots site, deploying Transportation Management capabilities to support national distribution centre operations. The deployment targeted picking and packing for stores and wholesalers across the UK, Ireland and mainland Europe, as well as global e-commerce order fulfilment, returns processing from both stores and customers, and provision of Carriage Management.
The implementation bundled iForce Route Genie with iForce Gateway, iForce Revive and iForce Pathfinder as part of a coordinated warehouse and transport operating model. iForce Gateway enabled a common stockholding approach that increased storage density by 40 percent and supported unified picking for store and ecommerce orders without additional system investment. The Gateway development also enabled a store Click and Collect service and was later extended to provide Customs warehousing capability allowing duties to be deferred until despatch from the UK warehouse.
Operationally, iForce Route Genie provided Transportation Management functionality aligned to carriage management and route orchestration, working alongside the Gateway driven warehouse processes to coordinate outbound flows. The scope covered national distribution centre workflows, cross border dispatches to mainland Europe and Ireland, store replenishment and global e-commerce shipments, with returns handling integrated into the same operational footprint.
Governance and rollout followed a contracted appointment of iForce in 2012 and a site level deployment at St.Neots, with operating process changes to support common stockholding and consolidated picking. The joint work between Cath Kidston and iForce was recognised by a 2013 Retail Week Supply Chain Awards nomination for Team of the Year, and the customs warehousing capability provided a defined mechanism to delay duty payments until product despatch.
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Fortnum & Mason | Retail | 1021 | $265M | United Kingdom | iForce | iForce Route Genie | Transportation Management | 2013 | n/a |
In 2013 Fortnum & Mason implemented iForce Route Genie to provide carrier management and parcel routing for its high volume gift and hamper dispatches and international shipments. iForce Route Genie is deployed as a Transportation Management application directing parcels across the retailer's UK fulfillment operations and outbound international flows.
The vendor product announcement indicates the deployment leverages Transportation Management capabilities for parcel routing, carrier allocation, rate and service optimization, label and manifest generation, and multi carrier orchestration. Configuration included rulesets and automated routing logic tailored to high volume gift and hamper processing and differentiated service levels for international shipments, consistent with standard Transportation Management functional workflows.
Operationally the implementation directs parcels from Fortnum & Mason dispatch operations for domestic UK delivery and international carrier movements, impacting fulfillment, dispatch operations, and carrier management teams. The engagement is a transportation and logistics carrier management arrangement based in the United Kingdom with sustained handling of international shipment flows.
iForce Route Genie has been directing parcels for Fortnum & Mason for many years, reflecting persistent operational ownership by logistics and dispatch functions and centralized carrier decisioning. Governance emphasis is on carrier rulebooks, exception handling workflows, and operational administration by supply chain and customer delivery teams.
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Made.com | Retail | 719 | $503M | United Kingdom | iForce | iForce Route Genie | Transportation Management | 2018 | n/a |
In 2018, Made.com awarded a three-year contract to iForce to deploy iForce Route Genie as its Transportation Management solution. The UK-based deployment was scoped to drive carrier allocation and delivery selection for Made.com’s parcel flows, with explicit intent to allocate parcels to the most appropriate carriers based on weight, service and cost.
The implementation centered on iForce Route Genie carrier management capabilities, including rule-based carrier allocation, weight band logic, service-level mapping and cost-aware selection workflows. Configuration work focused on carrier profiles, service mappings and allocation rules that feed batch and transactional parcel assignment, alongside reporting constructs to expose carriage options and selection rationale to operations.
Operational coverage targeted Made.com’s logistics and delivery operations within the United Kingdom, with governance tied to a three-year contract and ongoing carrier policy configuration by operations teams. The deployment was intended to optimise delivery selection and reduce carriage cost, aligning Transportation Management controls with day-to-day fulfillment and carrier decisioning processes.
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