List of IgniteTech Aurea Email Marketing Customers
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Since 2010, our global team of researchers has been studying IgniteTech Aurea Email Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IgniteTech Aurea Email Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IgniteTech Aurea Email Marketing for Marketing Automation include: Harvey Norman, a Australia based Retail organisation with 12000 employees and revenues of $2.71 billion, Dune London, a United Kingdom based Retail organisation with 886 employees and revenues of $118.0 million, Graham And Green United Kingdom, a United Kingdom based Retail organisation with 100 employees and revenues of $19.0 million and many others.
Contact us if you need a completed and verified list of companies using IgniteTech Aurea Email Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IgniteTech Aurea Email Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dune London | Retail | 886 | $118M | United Kingdom | IgniteTech | IgniteTech Aurea Email Marketing | Marketing Automation | 2012 | n/a |
In 2012 Dune London implemented Lyris HQ across its brands to automate triggered emails, integrate with ecommerce platforms and increase conversions for its UK operations. Lyris HQ is now part of the Aurea portfolio and maps to IgniteTech Aurea Email Marketing, so the implementation is characterized as an IgniteTech Aurea Email Marketing deployment within the Marketing Automation category for campaign management and triggered messaging across brand storefronts.
The deployment centered on campaign management and automated triggered email workflows, including template-driven sends and segmentation-based send logic consistent with Marketing Automation capabilities. Integrations were explicitly configured with ecommerce platforms to support behavioural triggers and order related messages, and operational ownership aligned to marketing and ecommerce teams across the UK. Governance introduced centralized campaign calendars, template governance and approval workflows to standardize cross-brand messaging. The project scope and communications architecture were intended to increase conversions as stated in the implementation notes.
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Graham And Green United Kingdom | Retail | 100 | $19M | United Kingdom | IgniteTech | IgniteTech Aurea Email Marketing | Marketing Automation | 2012 | n/a |
In 2012, Graham And Green United Kingdom selected Lyris HQ, a solution later incorporated into the Aurea product family and represented today by IgniteTech Aurea Email Marketing, to advance Marketing Automation for its retail business in the United Kingdom. The engagement was initiated to improve customer segmentation, deepen customer profiling, and enable automated email campaigns to increase customer engagement and drive revenue growth.
The deployment is represented by the IgniteTech Aurea Email Marketing module and is inferred to embody Aurea Campaign Manager capabilities. Implemented functional capabilities included audience segmentation and profiling, lifecycle and triggered campaign automation, template-driven campaign scheduling, and built-in campaign analytics workflows consistent with Marketing Automation technology.
Operational coverage targeted the marketing and e-commerce functions within Graham And Green United Kingdom, aligning campaign orchestration with customer engagement and retention processes for the online retail channel. Governance emphasized centralized campaign orchestration and profile-driven targeting, restructuring marketing workflows around scheduled and trigger-based campaigns to strengthen customer relationships and revenue generation.
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Harvey Norman | Retail | 12000 | $2.7B | Australia | IgniteTech | IgniteTech Aurea Email Marketing | Marketing Automation | 2012 | n/a |
In 2012, Harvey Norman deployed IgniteTech Aurea Email Marketing to power enterprise email marketing and behavioral data capture across its Australian footprint. The initial implementation used Lyris’ cloud digital marketing platform, which was later incorporated into Aurea, and is described here as Aurea Campaign Manager alongside IgniteTech Aurea Email Marketing to reflect the campaign management module in use.
The implementation focused on core Marketing Automation capabilities, including centralized campaign management, automated email delivery workflows, behavioral data capture for online activity, and data-driven audience segmentation to support lead generation and conversion optimization. IgniteTech Aurea Email Marketing was used to orchestrate targeted email campaigns and maintain subscription and preference management consistent with retail marketing operations.
Operational coverage spanned Harvey Norman’s 180 Australian stores and the company’s online channels, with the primary business functions impacted being marketing and e-commerce. Governance was structured around centralized campaign orchestration and segmented audience management to enable local store promotion alignment, while workflow automation reduced manual campaign scheduling and improved behavioral targeting to drive online conversions and lead generation.
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