List of Infinity Loyalty Platform Customers
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United Kingdom
Since 2010, our global team of researchers has been studying Infinity Loyalty Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Infinity Loyalty Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Infinity Loyalty Platform for Customer Loyalty include: Z Energy, a New Zealand based Oil, Gas and Chemicals organisation with 2235 employees and revenues of $4.80 billion, T2, a Australia based Retail organisation with 1000 employees and revenues of $150.0 million, Cue Australia, a Australia based Retail organisation with 1000 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Infinity Loyalty Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Infinity Loyalty Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cue Australia | Retail | 1000 | $150M | Australia | Infinity Tracking | Infinity Loyalty Platform | Customer Loyalty | 2017 | n/a |
In 2017 Cue Australia deployed the Infinity Loyalty Platform as part of a unified commerce strategy across its online channel and more than 200 stores in Australasia. The Infinity Loyalty Platform was implemented to centralise customer data and serve as the Customer Loyalty layer that supports personalised offers, membership orchestration and omnichannel redemption across web and in-store touchpoints.
Configuration work focused on consolidating customer profiles and loyalty entitlements into a single operational store, enabling segmentation, real-time offer personalization and campaign orchestration consistent with Customer Loyalty best practices. The implementation included loyalty membership management, points and rewards rules, targeted offer delivery and automated customer segmentation to drive higher conversion and repeat purchase behavior.
Operationally the Infinity Loyalty Platform was integrated into Cue Australia’s unified commerce core, linking the e-commerce front end, store point of sale systems across 200 plus locations and fulfillment flows that enabled faster 3 hour delivery options. This integration established a single customer view used by marketing, store operations, fulfillment and customer service to present consistent offers and to surface loyalty status during checkout and fulfillment.
Governance and rollout were executed as a cross-functional initiative spanning marketing and retail operations, with centralised data management and campaign governance to maintain offer consistency across channels. The vendor case study reports measurable loyalty growth, higher conversion and faster fulfilment enabled by the Infinity Loyalty Platform, while operational coverage remained focused on Cue Australia’s online business and its Australasian store estate.
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T2 | Retail | 1000 | $150M | Australia | Infinity Tracking | Infinity Loyalty Platform | Customer Loyalty | 2019 | n/a |
In 2019, T2 selected Infinity Loyalty Platform from vendor Infinity Tracking as a unified POS and customer hub to centralise inventory, e commerce and loyalty across stores in APAC and globally. The decision positioned Infinity Loyalty Platform within the Customer Loyalty layer of the technology stack to drive a single customer profile and consistent loyalty entitlement across channels.
The implementation encompassed a unified POS deployment and a customer hub that consolidated inventory, e commerce storefront data and loyalty account management. Functional capabilities implemented included point of sale transaction capture, centralized inventory visibility, online and in store loyalty integration, and support for click and collect and other omnichannel fulfillment workflows.
Integrations focused on synchronizing in store POS systems with the e commerce platform and the central customer hub to ensure real time loyalty balances and consistent catalog and inventory across sites. The rollout proceeded in phased waves after the mid 2019 selection, with major in store and online capabilities, including loyalty integration, going live during 2020 across APAC and global store locations.
Governance and operational changes centered on centralizing customer and inventory governance to align store operations, e commerce teams and fulfillment functions under a single loyalty and commerce hub. The phased wave approach reflected staged change management and incremental cutovers for in store operations, online checkout and loyalty enrollment workflows.
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Z Energy | Oil, Gas and Chemicals | 2235 | $4.8B | New Zealand | Infinity Tracking | Infinity Loyalty Platform | Customer Loyalty | 2019 | n/a |
In 2019, Z Energy deployed the Infinity Loyalty Platform to unify Z and Caltex loyalty into a single Customer Loyalty program across New Zealand. The deployment established a real-time customer view and delivered personalised offers across the mobile app and point of sale channels, leveraging Infinity’s loyalty module to centralize enrollment and offer orchestration.
The Infinity Loyalty Platform implementation supported mass enrollment and high throughput processing, recording 60,000 sign-ups on day one and approximately 650,000 enrollments within a month, and handling peaks of about 250 transactions per minute. Operational coverage spanned nationwide retail sites and digital channels for Z Energy and Caltex customers, with integrations to app and POS transaction streams to enable real-time segmentation, offer execution, and centralized reward management.
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