List of Infobip People CDP Customers
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Since 2010, our global team of researchers has been studying Infobip People CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Infobip People CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Infobip People CDP for Customer Data Platform include: Unicef, a United States based Non Profit organisation with 7200 employees and revenues of $5.00 billion, Siam Makro Public Company, a Thailand based Retail organisation with 2500 employees and revenues of $450.0 million, Petpetgo Taiwan, a Taiwan based Retail organisation with 775 employees and revenues of $92.0 million, Kinz Jordan, a Jordan based Professional Services organisation with 27 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Infobip People CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Infobip People CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Kinz Jordan | Professional Services | 27 | $1M | Jordan | Infobip | Infobip People CDP | Customer Data Platform | 2022 | n/a |
In 2022, Kinz Jordan implemented Infobip People CDP as the data backbone for customer identity, authentication and engagement workflows. Infobip People CDP, a Customer Data Platform, was deployed alongside Infobip Moments, Voice and Conversations to automate Kinz Jordan's multi-stage data validation and client authentication workflows that fed CRM and security processes in Jordan.
The implementation emphasized event ingestion and identity resolution capabilities typical of a Customer Data Platform, with configuration to support real time database updates and consolidated customer profiles. Functional capabilities implemented included centralized profile management and automated validation pipelines in People CDP, campaign orchestration through Moments, and voice and messaging handling via Voice and Conversations. Integrations propagated validated records into CRM workflows and the contact center, changing operational routing so call center agents received authenticated, enriched profiles during interactions. Governance and process changes formalized the multi-stage validation and authentication flows within People CDP as the single source of truth. Outcomes cited in the Infobip case study include about a 50 percent reduction in operational costs, approximately a 20 percent increase in call center agent efficiency, and a roughly 30 percent conversion rate.
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Petpetgo Taiwan | Retail | 775 | $92M | Taiwan | Infobip | Infobip People CDP | Customer Data Platform | 2022 | n/a |
In 2022, Petpetgo Taiwan implemented Infobip People CDP, a Customer Data Platform, to centralize customer and product data and to orchestrate personalized omnichannel marketing journeys for its e-commerce CRM and retention programs in Taiwan. The deployment uses Infobip People CDP as the central identity and data layer for customer profiles and behavioral signals, enabling unified profile management and segmentation across marketing workflows.
The implementation paired Infobip People CDP with Infobip Moments to operationalize segmentation, profile enrichment, and journey orchestration, delivering personalized messaging and retention campaigns. Functional capabilities implemented include customer data unification, real time profile stitching, audience segmentation, and automated journey orchestration consistent with Customer Data Platform use cases.
Operational scope focused on e-commerce CRM and retention within Taiwan and shifted marketing operations toward data driven campaign orchestration. Governance centralized customer and product data to support consistent audience definitions and automated retention workflows for marketing teams. Outcomes reported in the vendor case study include a doubling of purchase frequency and a reduction in advertising spend by about 10 percent, contributing to improved customer lifetime value, and the case study explicitly references Infobip People CDP usage.
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Siam Makro Public Company | Retail | 2500 | $450M | Thailand | Infobip | Infobip People CDP | Customer Data Platform | 2019 | n/a |
In 2019 Siam Makro Public Company implemented Infobip People CDP to orchestrate personalized eCoupon distribution for approximately 35,000 registered retail business customers participating in the Thong Fah government scheme. The deployment leveraged the Customer Data Platform to centralize customer profiles and enable campaign orchestration across SMS and LINE, supporting Makro's wholesale and retail customer base across Thailand.
Infobip People CDP was paired with the Moments customer engagement solution to automate coupon issuance, redemption tracking, and timed reminder workflows. Functional modules and capabilities implemented included segmentation and personalization, automated coupon lifecycle orchestration, barcode coupon generation and hosting, redemption status checks, and channel failover logic to ensure delivery reliability.
Integrations and architecture centered on an ETL and data cleansing pipeline managed by partner Wise Target, which synced customer records and prepared high quality data for People CDP, and hosted the barcode coupons. Infobip Professional Services delivered API integration between LINE and People CDP so that Moments could automatically verify coupon redemption status and trigger reminders, while SMS was retained as the primary delivery channel with LINE introduced as a secondary channel to increase deliverability and provide customer channel choice.
Operational scope covered monthly coupon generation and two week coupon validity windows, with automated reminder triggers after predefined intervals to prompt redemption. The implementation shifted campaign execution from a manual SMS broadcast process to automated omnichannel orchestration, reducing manual touch points in marketing and trade operations and enabling opt in management for digital messaging via LINE.
Results reported by Makro included a conversion rate increase from 30 percent to 60 percent for personalized eCoupons, a 20 percent decrease in manual workload to manage the campaign, and reported campaign reporting accuracy of 100 percent. Customers who opted into LINE communications also achieved comparable conversion improvements, and the use of a digital channel enabled cost savings on SMS spend while preserving high delivery rates through channel failover.
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Non Profit | 7200 | $5.0B | United States | Infobip | Infobip People CDP | Customer Data Platform | 2020 | n/a |
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