List of InfoSum Data Clean Room Customers
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Since 2010, our global team of researchers has been studying InfoSum Data Clean Room customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased InfoSum Data Clean Room for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using InfoSum Data Clean Room for Data Management Platform include: Axel Springer, a Germany based Professional Services organisation with 18000 employees and revenues of $4.50 billion, ITV, a United Kingdom based Media organisation with 1268 employees and revenues of $717.0 million, Carwow, a United Kingdom based Professional Services organisation with 374 employees and revenues of $51.0 million and many others.
Contact us if you need a completed and verified list of companies using InfoSum Data Clean Room, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The InfoSum Data Clean Room customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Axel Springer | Professional Services | 18000 | $4.5B | Germany | InfoSum | InfoSum Data Clean Room | Data Management Platform | 2021 | n/a |
In 2021, Axel Springer implemented InfoSum Data Clean Room as its Data Management Platform to underpin a trusted first party data strategy. The deployment positioned InfoSum Data Clean Room as infrastructure for secure, privacy preserving matching of advertiser client CRM data with Axel Springer audience data, enabling activation and measurement workflows without transferring raw audience files.
The Germany and wider Europe advertising rollout used the InfoSum Data Clean Room for campaign activations and measurement, including work with Renault, where matched audiences were leveraged for targeting and post campaign analytics. Reported outcomes from those implementations included campaigns that outperformed cookie based targeting with a +18% conversion rate and lower cost per action, and the program standardized secure matching governance and repeatable activation processes for advertiser engagements.
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Carwow | Professional Services | 374 | $51M | United Kingdom | InfoSum | InfoSum Data Clean Room | Data Management Platform | 2024 | n/a |
In 2024 Carwow implemented InfoSum Data Clean Room, adopting the Data Management Platform to enable secure audience activation and measurement for automotive advertising. The implementation centered on audience-level ingestion and privacy-preserving matching workflows provided by InfoSum Data Clean Room, aligned to common data management platform capabilities for identity resolution, cohort construction, and publisher activation.
Carwow provisioned a 1.3 million active new-car buyer audience into the InfoSum Data Clean Room and executed secure matching into ITV's Auto Match product. The configuration emphasized encrypted, non-movement of raw data and cohort-based activation, enabling automotive advertisers to target in-market buyers while maintaining privacy controls and auditing of match processes.
The deployment integrated directly with ITV's Auto Match product to enable activation and post-exposure measurement, forming a UK commerce-media use case focused on audience and marketing workflows. Operational scope included advertiser-facing marketing and media teams for car manufacturers and agencies, with measurement of post-exposure behaviours captured through the ITV activation and reporting pipeline.
Measurable outcomes reported from the Carwow and ITV use case included large uplifts for car advertisers, specifically a 129 percent increase in website visits and a 133 percent increase in mid-funnel activity following exposure. These results were reported as part of the InfoSum Data Clean Room enabled activation and measurement for automotive campaigns.
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ITV | Media | 1268 | $717M | United Kingdom | InfoSum | InfoSum Data Clean Room | Data Management Platform | 2021 | n/a |
In 2021, ITV deployed the InfoSum Data Clean Room as a Data Management Platform to support addressable advertising for its ITVX streaming property. The UK marketing and advertising implementation focused on building secure, privacy-first matching workflows to plan, activate and measure connected TV campaigns, and included the Auto Match capability to align ITVX viewer identifiers with partner audience datasets.
The InfoSum Data Clean Room implementation concentrated on secure cohort matching and audience segmentation, configuring Auto Match to create deterministic and hashed matches without moving raw customer data. Functional capabilities implemented included audience reconciliation, matched audience export for activation, and measurement instrumentation to attribute mid-funnel behaviors back to CTV exposures, consistent with Data Management Platform workflows for planning, activation and measurement.
Operational integration linked ITVX viewer data with partner audience datasets to enable planning and activation of CTV campaigns, and measurement was completed against ITVX-delivered inventory. The deployment scope was UK marketing and advertising teams, with operational coverage across ITVX properties and partner advertisers who supplied audience cohorts for matching and campaign activation.
Governance centered on centrally managed matching policies and controlled data access inside the InfoSum Data Clean Room, with rollout coordinated by ITV marketing and ad operations to operationalize matched-audience workflows. Outcomes reported from the implementation included a noted 133 percent uplift in mid-funnel actions for a car manufacturer use case, and improved advertiser targeting and measurement across ITVX, reflecting the implementation of the InfoSum Data Clean Room Data Management Platform.
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