List of Innity DMP Customers
Petaling Jaya, 47301,
Malaysia
Since 2010, our global team of researchers has been studying Innity DMP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Innity DMP for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Innity DMP for Data Management Platform include: KUMPULAN KARANGKRAF, a Malaysia based Professional Services organisation with 350 employees and revenues of $40.0 million, Sin Chew Media, a Malaysia based Professional Services organisation with 180 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Innity DMP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Innity DMP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
KUMPULAN KARANGKRAF | Professional Services | 350 | $40M | Malaysia | Innity | Innity DMP | Data Management Platform | 2017 | n/a |
In 2017, KUMPULAN KARANGKRAF onboarded Innity DMP, deploying a Data Management Platform to unify publisher data and monetise reader segments across its digital properties in Malaysia. The implementation targeted publisher monetisation and marketing outcomes, positioning Innity DMP to centralise audience profiles and standardise segment definitions across sites and content verticals.
The deployment configured core Data Management Platform capabilities including data ingestion and normalization, audience stitching and profile management, segmentation and cohort creation, and segment activation workflows for ad operations. Innity DMP was used to create behaviorally driven reader segments and to operationalise audience insights for commercial and marketing use cases within Karangkraf's publishing stack.
Operational coverage focused on Karangkraf's owned properties in Malaysia and integrated with programmatic sell side channels to enable automated segment monetisation, according to Innity's announcement. The implementation oriented on audience export interfaces and activation endpoints to support programmatic buyers and campaign measurement while retaining centralized control of segment definitions and targeting logic in the DMP.
Governance emphasized centralized segment governance and activation policies managed by ad operations and commercial leads to ensure consistent monetisation rules across properties. Outcomes cited in the announcement included improved audience insights and enabled programmatic sell side integration that supported monetisation of reader segments through Innity DMP.
|
 |
Sin Chew Media | Professional Services | 180 | $20M | Malaysia | Innity | Innity DMP | Data Management Platform | 2017 | n/a |
In 2017, Sin Chew Media implemented Innity DMP, leveraging a Data Management Platform to gain richer reader insights and increase the monetisation of its digital inventory. The deployment in Malaysia targeted marketing and publisher monetisation use cases and prioritized improved audience segmentation and higher inventory value as cited by Innity.
The implementation established centralized data collection from Sin Chew Media digital properties, audience profiling and segment management to create reusable audience profiles for media packaging and targeting. Innity DMP provided segmentation, insight dashboards and data activation capabilities typical of a Data Management Platform, enabling the publisher to operationalize audience segments into its advertising workflows.
The operational scope covered advertising, audience development and marketing functions across Sin Chew Media's Malaysia digital properties, aligning editorial audience signals with sales processes. Governance emphasis included a standardized audience taxonomy and formal segment creation workflows to ensure consistent packaging of audiences for monetisation. Vendor cited outcomes included richer reader insights, improved audience segmentation and higher inventory value.
|
Buyer Intent: Companies Evaluating Innity DMP
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||