List of Innova Payflex Loyalty Customers
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Since 2010, our global team of researchers has been studying Innova Payflex Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Innova Payflex Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Innova Payflex Loyalty for Customer Loyalty include: STC (Saudi Telecom Company), a Saudi Arabia based Communications organisation with 19790 employees and revenues of $19.29 billion, Ooredoo Algerie, a Algeria based Communications organisation with 5000 employees and revenues of $1.30 billion, Bankmed Lebanon, a Lebanon based Banking and Financial Services organisation with 1000 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using Innova Payflex Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Innova Payflex Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bankmed Lebanon | Banking and Financial Services | 1000 | $300M | Lebanon | Innova | Innova Payflex Loyalty | Customer Loyalty | 2003 | n/a |
In 2003, Bankmed Lebanon implemented Innova Payflex Loyalty to establish and operate its customer loyalty programme. The deployment used Innova Payflex Loyalty as the core platform for a Customer Loyalty implementation focused on POS based rewards and the onboarding of new retail partners across Lebanon.
The implementation captured purchase events at point of sale to enable rewards accrual and redemption workflows, and supported partner retail connectivity for merchant level offers. Operational scope centered on customer engagement within the bank's retail banking and payments functions, with program configuration, reward rule management, partner onboarding and finance settlement processes coordinated through the bank's loyalty operations. The finance and customer-loyalty deployment is described on Innova's success story page and was delivered in 2003 with Payflex Loyalty as the core platform.
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Ooredoo Algerie | Communications | 5000 | $1.3B | Algeria | Innova | Innova Payflex Loyalty | Customer Loyalty | 2016 | n/a |
In 2016, Ooredoo Algerie implemented Innova Payflex Loyalty to run multiple telecom customer loyalty programmes. The deployment focused on integrating loyalty functions with the operator CRM and service touchpoints to centralize loyalty operations across Ooredoo Algerie's services in Algeria.
The Innova Payflex Loyalty implementation configured core capabilities for personalized rewards, point accrual and redemption across channels, and included campaign management, customer segmentation, and a rewards catalog consistent with Customer Loyalty functional workflows. Real time accrual and redemption engines and configurable campaign rules supported targeted offers and balance updates, while event driven accrual and couponing workflows were used to automate promotional execution.
Innova Payflex Loyalty was integrated with operator service platforms and retail partners to enable points earning and redemption across partner outlets and telco service usage. The deployment included customer account mapping and transaction feed integrations to support accrual and redemption workflows, and it was rolled out for national operational coverage within Algeria.
The telecom and CRM deployment went live in 2016 and by 2019 Innova reported the implementation served more than 7 million customers and processed over 2 billion loyalty transactions. Governance followed a phased partner onboarding model with centralized program control to coordinate rewards, campaign schedules, and settlement reconciliation across operator and retail partners, positioning Innova Payflex Loyalty as Ooredoo Algerie's Customer Loyalty platform.
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STC (Saudi Telecom Company) | Communications | 19790 | $19.3B | Saudi Arabia | Innova | Innova Payflex Loyalty | Customer Loyalty | 2003 | n/a |
In 2003, STC moved its Qitaf coupon programme to an online points based system using Innova Payflex Loyalty. The implementation converted paper coupons into an account linked points model and enabled real time point earning and redemption across roughly 2,000 member outlets in Saudi Arabia. Innova Payflex Loyalty served as STC's Customer Loyalty platform and is explicitly cited in Innova's case description.
The deployment delivered standard Customer Loyalty capabilities including real time transaction authorization, points accrual and redemption workflows, and subscriber points account management. The telecom CRM implementation was delivered by Innova, and the loyalty platform was integrated with STC's customer account and CRM environment to recognize subscribers at the point of sale and settle points in real time. Configuration work focused on partner outlet transaction processing and conversion logic to replace coupon handling with digital point crediting.
Operational coverage included STC retail operations, customer service processes and a network of approximately 2,000 merchant partners across Saudi Arabia, supported by a centralized loyalty ledger and transaction level rule enforcement. The rollout went live in 2003 and required orchestrating point of sale authorization and CRM update workflows to enable immediate earning and redemption, shifting the Qitaf programme to an always on points based Customer Loyalty model.
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