List of Instacart Caper Cart Customers
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Since 2010, our global team of researchers has been studying Instacart Caper Cart customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Instacart Caper Cart for Shopping Cart Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Instacart Caper Cart for Shopping Cart Management include: Kroger, a United States based Retail organisation with 409000 employees and revenues of $147.12 billion, Hofer, a Austria based Retail organisation with 12000 employees and revenues of $5.30 billion, Schnucks Markets, a United States based Retail organisation with 14500 employees and revenues of $2.80 billion, Saker ShopRite, a United States based Retail organisation with 3000 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using Instacart Caper Cart, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Instacart Caper Cart customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hofer | Retail | 12000 | $5.3B | Austria | Maplebear | Instacart Caper Cart | Shopping Cart Management | 2024 | n/a |
In 2024, Hofer implemented Instacart Caper Cart in a pilot of 15 smart carts at its Sattledt store. The Instacart Caper Cart deployment is a Shopping Cart Management initiative focused on self-scanning and card-only payment at a dedicated checkout point, with the trial scheduled to run until the end of the year.
The implementation configures on-cart scanning and real-time basket itemization, aligning with Shopping Cart Management capabilities for onboard product capture and checkout orchestration. Payment processing is channeled to a dedicated card point of sale, and the functional scope centers on enabling shoppers to scan products and complete payment without standard staffed checkouts.
Operational coverage is limited to store floor operations in the Sattledt site, impacting in-store checkout workflows, cashier roles, and shopper experience. Hofer positioned Instacart Caper Cart to support retail store operations and in-store checkout functions rather than broader omnichannel programs.
Rollout governance is time boxed to the pilot period and constrained to the 15-unit test, enabling controlled observation of operational fit and customer adoption in a single Austrian site. The pilot runs alongside competitor moves in Austria, where peers are investing in store technology and organic ranges, providing parallel market signals for Hofer to evaluate against the Shopping Cart Management pilot.
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Kroger | Retail | 409000 | $147.1B | United States | Maplebear | Instacart Caper Cart | Shopping Cart Management | 2020 | n/a |
In 2020, Kroger piloted Instacart Caper Cart at a Cincinnati store. The Instacart Caper Cart, branded KroGO, was deployed as Shopping Cart Management to enable in aisle scanning and on cart checkout, providing running totals, wayfinding, and promotional displays to support retail operations and checkout in the United States.
The pilot began in late 2020 and targeted store level operational workflows and checkout processes, with a focus on reducing checkout lines and streamlining store operations. Functional capability coverage emphasized in aisle scanning, on cart checkout, live cart totals, navigational wayfinding, and on screen promotional merchandising, aligning Kroger Instacart Caper Cart Shopping Cart Management with frontline store operations and staff workflow.
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Saker ShopRite | Retail | 3000 | $500M | United States | Maplebear | Instacart Caper Cart | Shopping Cart Management | 2021 | n/a |
In 2021, Saker ShopRite deployed Instacart Caper Cart under the Shopping Cart Management category across multiple ShopRite stores in New Jersey and New York. The deployment targeted a retail operations and in-store checkout use case in the United States Northeast, executed within Wakefern’s ShopRite banner.
Instacart Caper Cart provided in-cart scanning, bag as you shop workflows, and on-cart checkout capabilities, enabling customers to scan items during shopping and complete payment on the cart. The implementation included configuration of scan-to-cart itemization, basket review UI flows, and on-cart payment processing consistent with Shopping Cart Management functional patterns.
Maplebear served as the vendor for the Instacart Caper Cart deployment, and the carts were integrated with ShopRite loyalty offers to surface targeted promotions during the shopping session. Integration work focused on applying loyalty discounts at cart checkout and presenting offer entitlements in the cart interface to align with store promotional rules.
Wakefern initiated pilots after Instacart’s 2021 acquisition and by mid 2024 had about 11 stores using the carts with reported strong customer adoption. Rollout followed a pilot then incremental expansion model across Northeast stores, with operational ownership at store operations and centralized program oversight for governance and phased onboarding.
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Schnucks Markets | Retail | 14500 | $2.8B | United States | Maplebear | Instacart Caper Cart | Shopping Cart Management | 2023 | n/a |
In 2023, Schnucks Markets expanded deployment of Instacart Caper Cart, a Shopping Cart Management solution provided by Maplebear. The rollout began in fall 2023 and targeted Schnucks stores in Missouri and Illinois, framing the initiative as a retail operations and checkout deployment across the United States Midwest.
The Instacart Caper Cart implementation delivered in-cart scanning, a customer-facing running total display, and an on-cart checkout interface so shoppers can scan, see running totals, and complete payment directly on the cart. These capabilities map to core Shopping Cart Management workflows including item-level scanning, real-time basket aggregation, and customer-facing payment orchestration.
Operational scope centered on store-level checkout and omnichannel shopping workflows, impacting front-end operations, cashier tasking, and in-store fulfillment sequencing. Governance and process adjustments emphasized cart-based checkout oversight, attendant support during ramps, and monitoring of utilization at ramped locations to stabilize operations during expansion.
Instacart reported higher basket sizes and high utilization at ramped locations where Instacart Caper Cart was active, signaling stronger adoption and larger customer baskets in those stores. No quantitative cost or ROI figures were disclosed.
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Buyer Intent: Companies Evaluating Instacart Caper Cart
- Faigle Kunststoffe, a Austria based Manufacturing organization with 400 Employees
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