List of IQVIA OCE ePromo Customers
Cambridge, CB4 0WG,
United Kingdom
Since 2010, our global team of researchers has been studying IQVIA OCE ePromo customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IQVIA OCE ePromo for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IQVIA OCE ePromo for Trade Promotion Management include: Roche, a Switzerland based Life Sciences organisation with 112774 employees and revenues of $80.28 billion, AstraZeneca, a United Kingdom based Life Sciences organisation with 94300 employees and revenues of $73.98 billion, Ferring Pharmaceuticals, a Switzerland based Life Sciences organisation with 6000 employees and revenues of $2.28 billion and many others.
Contact us if you need a completed and verified list of companies using IQVIA OCE ePromo, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IQVIA OCE ePromo customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AstraZeneca | Life Sciences | 94300 | $74.0B | United Kingdom | IQVIA | IQVIA OCE ePromo | Trade Promotion Management | 2019 | n/a |
In 2019 AstraZeneca implemented IQVIA OCE ePromo as part of an initial U.S. rollout to support oncology and specialized medicines, deploying Trade Promotion Management capability to modernize commercial and CRM field engagement. The project targeted U.S. commercial teams and field representatives, aligning promotional content and multichannel outreach with regulated compliance requirements for oncology and specialty commercial functions.
IQVIA OCE ePromo was configured to provide regulated content management, campaign orchestration, and field engagement workflows, embedding promotional approvals, content distribution, and multichannel touchpoint orchestration within the OCE platform. The implementation used standard OCE functional modules for customer engagement, promotional planning, and CRM-driven activity capture consistent with Trade Promotion Management terminology.
Operational governance emphasized compliant promotional content approval and controlled rollout processes for commercial operations, including structured workflows for content review and signoff to meet U.S. regulatory expectations. The deployment focused on instrumenting OCE to support CRM workflows and multichannel commercial activities across AstraZeneca's U.S. oncology and specialized medicines teams, advancing the companys stated digital focus in commercial operations.
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Ferring Pharmaceuticals | Life Sciences | 6000 | $2.3B | Switzerland | IQVIA | IQVIA OCE ePromo | Trade Promotion Management | 2019 | n/a |
In 2019, Ferring Pharmaceuticals implemented IQVIA OCE ePromo as part of a global deployment across more than 50 markets to centralize commercial content management and field force orchestration. The rollout targeted harmonization of sales, account management and commercial operations, explicitly aligning the deployment with Trade Promotion Management needs for regulated promotional planning and multiregional content controls. IQVIA OCE ePromo was configured to manage regulated promotional content workflows, including content creation governance, campaign approval routing and multiregional versioning to support compliance and consistent messaging. The implementation leveraged platform capabilities for field level engagement orchestration and role based access to control distribution of promotional assets and to support sales and marketing execution. Operational coverage extended across commercial functions, unifying CRM and marketing aligned processes with sales and account management teams across the 50 plus market footprint. Governance emphasized standardized approval workflows and content control to address regulated markets, and the deployment was positioned within IQVIA's wider commercial technologies ecosystem to manage ePromo as a component of broader commercial operations. The program aimed to drive improved customer experience through harmonized promotional content and coordinated field execution.
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Roche | Life Sciences | 112774 | $80.3B | Switzerland | IQVIA | IQVIA OCE ePromo | Trade Promotion Management | 2018 | n/a |
In 2018, Roche's pharmaceuticals division deployed IQVIA OCE ePromo as part of a broader implementation of the IQVIA Technologies suite. The deployment targeted the Trade Promotion Management category and encompassed OCE Sales, OCE Marketing, Organization Manager, Master Data Management, and ePromo modules. The program covered more than 100 markets and provisioned approximately 14,000 users across 100 plus countries to support commercial engagement functions.
The IQVIA OCE ePromo solution was configured alongside OCE Sales and OCE Marketing to link promotional execution with customer engagement workflows. Master Data Management centralized reference data while Organization Manager aligned field structures and territory models across functions. Implemented functional capabilities included ePromotions management, content orchestration, campaign planning, and sales enablement workflows consistent with Trade Promotion Management usage.
Architecturally the IQVIA Technologies suite was built on Salesforce.com, Mulesoft, Amazon Web Services, Heroku, and Box, enabling cloud hosting and API led integrations across CRM, content repositories, and data services. Mulesoft served as the integration layer to connect OCE applications with centralized MDM and content storage, while AWS and Heroku provided scalable runtime environments. This platform stack supported linking marketing, sales, medical science liaisons, account management, and other commercial functions into a unified customer engagement flow.
Under a multi year agreement Roche Pharma staged a phased global rollout with governance to coordinate commercial, medical, and field operations and to centralize promotional approval and cross functional customer interaction processes. The initiative was positioned to drive more meaningful customer engagement and to better inform commercial decisions, enhancing customer experience and strengthening relationships as described in the program announcement.
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