List of Kantar Qmee Surveys Customers
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United Kingdom
Since 2010, our global team of researchers has been studying Kantar Qmee Surveys customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kantar Qmee Surveys for Survey and Questionnaire from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kantar Qmee Surveys for Survey and Questionnaire include: Audi, a Germany based Automotive organisation with 88604 employees and revenues of $70.61 billion, Twinings, a United Kingdom based Consumer Packaged Goods organisation with 2700 employees and revenues of $289.0 million, No7 United Kingdom, a United Kingdom based Consumer Packaged Goods organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Kantar Qmee Surveys, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Kantar Qmee Surveys customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Audi | Automotive | 88604 | $70.6B | Germany | Kantar | Kantar Qmee Surveys | Survey and Questionnaire | 2022 | n/a |
In 2022 Audi engaged Kantar's LINK creative testing via Kantar Marketplace while Kantar had acquired Qmee and integrated Qmee capabilities into Profiles, and use of Kantar Qmee Surveys is inferred as the panel and quality toolset supporting that work. The implementation narrative centers on creative testing for a European TV advertising campaign using Kantar Marketplace instrumentation, with Kantar Qmee Surveys referenced as the Survey and Questionnaire source for sample supply and quality controls.
The deployment combined LINK creative testing workflows with online survey sampling and quality modules, inferred to include panel recruitment, quota management, stimulus exposure tracking, and attention and fraud detection consistent with Survey and Questionnaire platforms. Kantar Marketplace ran iterative ad variants and collected consumer response and creative diagnostics, while Kantar Qmee Surveys supplied respondent panels and quality tooling integrated into Profiles to accelerate turnarounds and enable shorter ad edits.
Operational scope covered marketing, creative, consumer insights, and media planning functions across Europe, with testing embedded into campaign approval and creative sign off workflows. Governance focused on rapid iterative testing and sample quality assurance, and Kantar reported that the Marketplace creative test delivered an 18.5% uplift in sales for the optimized TV ad.
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No7 United Kingdom | Consumer Packaged Goods | 10 | $1M | United Kingdom | Kantar | Kantar Qmee Surveys | Survey and Questionnaire | 2022 | n/a |
In 2022, No7 United Kingdom implemented ConceptEvaluate on Kantar Marketplace to run agile concept screening for marketing and innovation. The engagement is documented using Kantar Marketplace tooling and leveraged Kantar Qmee Surveys in the Survey and Questionnaire category to structure rapid online tests for product concepts in the UK.
The implementation configured ConceptEvaluate workflows for high velocity concept screening, enabling batch testing and automated aggregation of concept scores. The program rapidly scaled to test over 150 concepts and established a validated new product development pipeline, reflecting a focus on standardized screening gates and repeatable concept evaluation workflows within marketing and innovation.
The case study documents Kantar Marketplace engagement only, and Kantar Qmee Surveys is restated as the application used within the Survey and Questionnaire category. Since Qmee was folded into Kantar Profiles after its 2022 acquisition, it is inferred that Qmee sourced panels or anti fraud capabilities could have been available to support survey quality and respondent verification, though the case study does not explicitly confirm those components.
Operational coverage centered on No7 marketing and innovation teams in the United Kingdom, with the implementation oriented toward rapid concept validation and pipeline qualification. Governance emphasized repeatable screening processes and validated decision gates to feed the NPD pipeline, and the documented outcome includes scaling to over 150 concept tests and creating a structured, validated route for concept progression.
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Twinings | Consumer Packaged Goods | 2700 | $289M | United Kingdom | Kantar | Kantar Qmee Surveys | Survey and Questionnaire | 2022 | n/a |
In 2022, Twinings used Kantar's LINK+ creative pre-testing on Kantar Marketplace to develop and optimise its 'Wellbeing Down to a Tea' campaign. The engagement incorporated Kantar Qmee Surveys as an inferred component of Kantar Marketplace's Profiles-based sampling and quality stack following Kantar's acquisition of Qmee in 2022, aligning the deployment with Survey and Questionnaire workflows that fed creative evaluation.
Implementation centered on LINK+ creative pre-testing, with online survey instrumentation capturing branding and emotional response metrics. Typical Survey and Questionnaire capabilities were applied, including structured questionnaire scripting, sequential stimulus testing, and profile-driven sample controls to ensure demographic and attitudinal representation during iterative creative refinement.
Operational coverage targeted marketing and creative functions within Twinings, using end-to-end creative development workflows on Kantar Marketplace that leveraged Profiles sampling and inferred Kantar Qmee Surveys panels for sample delivery. The publicly reported outcome from the case study was top-quartile branding and emotional metrics in-market, with the Survey and Questionnaire layer supporting the measurement and iterative optimisation process.
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