List of Knight Foundation Umbel Customers
Miami, 33131-2349, FL,
United States
Since 2010, our global team of researchers has been studying Knight Foundation Umbel customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Knight Foundation Umbel for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Knight Foundation Umbel for Customer Data Platform include: Vox Media, a United States based Media organisation with 1400 employees and revenues of $700.0 million, Florida Panthers, a United States based Leisure and Hospitality organisation with 450 employees and revenues of $140.0 million, Indiana Pacers, a United States based Leisure and Hospitality organisation with 300 employees and revenues of $55.0 million and many others.
Contact us if you need a completed and verified list of companies using Knight Foundation Umbel, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Knight Foundation Umbel customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Florida Panthers | Leisure and Hospitality | 450 | $140M | United States | John S. and James L. Knight Foundation | Knight Foundation Umbel | Customer Data Platform | 2015 | n/a |
In 2015, Florida Panthers deployed Knight Foundation Umbel as a Customer Data Platform to unify fan records and enable targeted CRM and marketing efforts across its US operations. The implementation concentrated on creating a centralized fan data hub to support audience segmentation and ad targeting, aligning marketing and ticketing functions around a single source of customer truth. This deployment of Knight Foundation Umbel centralized identity resolution and profile unification, producing persistent unified fan profiles used for personalized marketing and campaign orchestration.
Knight Foundation Umbel was configured to run core Customer Data Platform capabilities including identity stitching, segmentation engines, and audience activation workflows. The Panthers combined Umbel profile data with Acxiom enhancement for data enrichment, as documented in Acxiom materials, creating enriched demographic and behavioral attributes to refine targeting. Segments were exported to digital advertising channels for season-ticket and retention campaigns, with automation applied to recurring segmentation and audience refresh processes.
Governance was structured as a CRM and marketing centered rollout, with cross-functional stewardship between marketing and ticketing teams and phased campaign activation for season-ticket advertising. The implementation yielded documented outcomes, reporting a 5x return on initial season-ticket ads and a 7.5x cumulative return on ad spend, reflecting the reported effectiveness of Knight Foundation Umbel plus Acxiom enhancement in the Panthers CRM and marketing stack.
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Indiana Pacers | Leisure and Hospitality | 300 | $55M | United States | John S. and James L. Knight Foundation | Knight Foundation Umbel | Customer Data Platform | 2014 | n/a |
In 2014 the Indiana Pacers deployed Knight Foundation Umbel as a Customer Data Platform to centralize audience data for CRM and fan engagement. The implementation emphasized an audience-activation application to enable segmentation and targeted outreach to Facebook followers and to capture email subscribers through a promotional sweepstakes flow.
Knight Foundation Umbel was configured to deliver core CDP capabilities including audience segmentation, audience activation and audience export workflows to marketing channels. The solution supported page-level subscription capture on the sweepstakes landing page and maintained tagged audience cohorts for repeat campaign targeting.
Integrations included direct targeting of Facebook follower segments and integration with the team’s US-based CRM and email marketing processes to onboard new subscribers and coordinate promotional outreach. Operational scope centered on marketing, CRM and ticketing functions within the organization, supporting fan engagement campaigns.
The case documentation reports that the deployment drove roughly 60,000 new followers and converted 75% of sweepstakes page visitors into email subscribers, with measurable subscriber and ticketing outcomes recorded in the published case article.
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Vox Media | Media | 1400 | $700M | United States | John S. and James L. Knight Foundation | Knight Foundation Umbel | Customer Data Platform | 2015 | n/a |
In 2015, Vox Media implemented Knight Foundation Umbel, classified as a Customer Data Platform. Vox Media is listed among Umbel's customers using the vendor's Digital Genome to support audience analysis, segmentation and publisher-focused audience growth efforts.
The implementation centered on the Digital Genome capabilities of Knight Foundation Umbel and is inferred to provide audience-measurement and CDP functionality for publisher marketing. Core capabilities implemented included identity resolution, unified audience profiles, behavioral segmentation, and audience analytics to inform targeting and measurement workflows.
Operational scope covered Vox Media marketing and audience development teams supporting its publisher properties, where segmentation outputs were used to refine content promotion and audience growth initiatives. Configuration tied event level behavioral data to segment membership to enable more granular measurement and campaign targeting.
Governance and process changes focused on embedding Customer Data Platform driven segmentation into editorial and marketing workflows, with data stewardship and segmentation change control to maintain audience identity quality. Module usage is inferred from the vendor article rather than from a formal Vox Media case study and is sourced from Umbel customer listings.
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