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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Liftengine PortalLink Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Allbirds Retail 540 $190M United States Liftengine Liftengine PortalLink Marketing Automation 2021 n/a
In 2021 Allbirds deployed Liftengine PortalLink as part of its Marketing Automation environment, with LiftEngine listing Allbirds as a U.S. brand reference for marketing and CRM use cases. The engagement is framed around audience segmentation and campaign activation workflows rather than product merchandising or storefront operations. Liftengine PortalLink was configured to enable marketer self service segmentation, secure data hosting, and accelerated audience delivery for both digital and direct campaigns. Functional modules inferred from the product offering include segment creation and management, audience export and activation orchestration, and role based access controls to support marketer driven campaign execution. These capabilities were positioned to shift audience build tasks from engineering to marketing teams while retaining centralized data protections. Operational coverage focused on Allbirds marketing and CRM teams in the United States, supporting activation across digital channels and direct marketing programs. Integration points are described at a channel level, with data ingestion and audience sync processes to feed activation endpoints for advertising and direct campaign systems. The implementation scope therefore centers on audience management and campaign activation pipelines rather than commerce systems. Governance emphasis in the implementation narrative includes secure hosting controls, access management for self service segmentation, and standardized audience naming and lifecycle workflows to drive consistent activation. Liftengine PortalLink is presented as the Marketing Automation layer supporting Allbirds audience segmentation and campaign activation in 2021.
Conde Nast Media 6000 $2.0B United States Liftengine Liftengine PortalLink Marketing Automation 2021 n/a
In 2021, Conde Nast implemented Liftengine PortalLink as part of its Marketing Automation stack. The deployment targets audience development and marketing operations across U.S. publishing units, supporting CRM workflows and audience monetization initiatives. Liftengine PortalLink was provisioned to host segmented audience datasets, enable list extraction for publisher marketing and commercial list rental workflows, and provide channel activation controls for activation of targeted segments. Configured capabilities include hosted data segmentation, exportable list management, and controlled activation workflows, reflecting Marketing Automation functional patterns for publishers. The implementation supports integration points with Conde Nast marketing and CRM systems to hand off segmented lists and activation triggers to audience monetization teams. Governance work emphasized standardizing segmentation taxonomies and formalizing list rental approval and access controls, with operational scope concentrated on U.S. publishing operations rather than global rollout.
Sur La Table, Inc. Retail 2000 $400M United States Liftengine Liftengine PortalLink Marketing Automation 2021 n/a
In 2021, Sur La Table, Inc. implemented Liftengine PortalLink for Marketing Automation. The deployment supported retail marketing and CRM functions across the United States, focusing on audience segmentation and campaign deployment. Liftengine lists Sur La Table among its public clients, indicating use of Liftengine PortalLink as the application for those capabilities. The Liftengine PortalLink implementation centered on on demand audience selection and secure file delivery, providing a portal for marketers to build and export targeted segments. Configuration work included audience segmentation workflows, scheduled exports, and permissioned access controls to manage data visibility between marketing and CRM teams. The solution provided campaign activation orchestration to prepare audience files for downstream digital channels. Integrations were oriented toward CRM systems and digital channel activation, enabling exported audiences to feed email, paid media, and personalization platforms. Operational coverage included Sur La Table marketing and CRM teams in the United States, delivering lists and secure transfers to media partners and agency channels as part of retail campaign workflows. The architecture emphasized portal based provisioning and secure transfers between systems. Governance work organized around portal access, approval workflows for audience exports, and stewardship of customer segmentation logic, moving audience selection into a marketing operations led process. Training and portal provisioning workflows were used to control who can create, approve, and export segments, and to document data handling procedures for secure delivery. This structured governance supported repeatable audience provisioning for retail campaign activation.
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Buyer Intent: Companies Evaluating Liftengine PortalLink

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FAQ - APPS RUN THE WORLD Liftengine PortalLink Coverage

Liftengine PortalLink is a Marketing Automation solution from Liftengine.

Companies worldwide use Liftengine PortalLink, from small firms to large enterprises across 21+ industries.

Organizations such as Conde Nast, Sur La Table, Inc. and Allbirds are recorded users of Liftengine PortalLink for Marketing Automation.

Companies using Liftengine PortalLink are most concentrated in Media and Retail, with adoption spanning over 21 industries.

Companies using Liftengine PortalLink are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Liftengine PortalLink across Americas, EMEA, and APAC.

Companies using Liftengine PortalLink range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.

Customers of Liftengine PortalLink include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Liftengine PortalLink customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.