List of Loyal Guru Platform Customers
Loyal Guru
C. de Pallars, 85, bajos local 4,
Barcelona, 8018,
Spain
Barcelona, 8018,
Spain
34 9 3551-1443
Professional Services
110
$12M
Since 2010, our global team of researchers has been studying Loyal Guru Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Loyal Guru Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Loyal Guru Platform for Customer Loyalty include: Wegmans Food Markets, a United States based Retail organisation with 53000 employees and revenues of $12.50 billion, EDEKA Sudwest, a Germany based Retail organisation with 47000 employees and revenues of $9.40 billion, Holland & Barrett, a United Kingdom based Retail organisation with 7800 employees and revenues of $800.0 million, EDEKA Bergmann, a Germany based Retail organisation with 200 employees and revenues of $35.0 million and many others.
Contact us if you need a completed and verified list of companies using Loyal Guru Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Loyal Guru Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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EDEKA Bergmann | Retail | 200 | $35M | Germany | Loyal Guru | Loyal Guru Platform | Customer Loyalty | 2008 | n/a |
In 2008 EDEKA Bergmann implemented the Loyal Guru Platform to support Customer Loyalty activities linked to the DeutschlandCard multi‑partner program. The deployment was designed to deliver a Single Customer View and to enable multi-channel rewards accumulation and redemption across brick and mortar checkout and digital channels.
The Loyal Guru Platform implementation centralized core loyalty modules including points accrual and redemption logic, a rewards shop integrated into the partner portal, personalized offer engines and mobile app feature support. The solution incorporated business rules for point earning and redemptions, reflecting program rules such as awarding 100 points per euro spent and enabling bonus and branded product promotions, while exposing a separate web view for in-app access.
Integrations were implemented directly with the DeutschlandCard portal and the DeutschlandCard mobile app, using a technically mature single sign on solution so participants remain logged in when switching between systems. Operational coverage included participating EDEKA stores and partner retailers within Germany, enabling members to collect and redeem points at checkout as well as to browse and order rewards through the integrated rewards shop.
Governance emphasis centered on maintaining a unified customer profile to support personalized promotions and seamless cross-channel experiences, with the rewards shop available via portal and in-app web view to streamline order flows. Reported outcomes documented in the program context include a large participant base exceeding 20 million members, high levels of customer engagement, and uninterrupted customer journeys between the DeutschlandCard portal and app enabled by single sign on and integrated rewards shop functionality.
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EDEKA Sudwest | Retail | 47000 | $9.4B | Germany | Loyal Guru | Loyal Guru Platform | Customer Loyalty | 2008 | n/a |
In 2008, EDEKA Sudwest deployed the Loyal Guru Platform as its Customer Loyalty solution for participation in the DeutschlandCard multi partner program. The implementation aligns the Loyal Guru Platform with a large partner network that includes EDEKA, Esso, Netto Marken Discount and Hammer, enabling point accrual and redemption across participating physical stores and the DeutschlandCard digital channels.
The Loyal Guru Platform implementation includes a customer facing rewards shop integrated into the DeutschlandCard portal and the DeutschlandCard mobile app, a single customer view to enable personalized customer activation, and rules for points accrual and redemption such as the program's 100 points per euro earning and bonus point promotions. Functional capabilities implemented emphasize personalized offers, digital rewards ordering, and flexible redemption options to allow points to be used for discounts at checkout or exchanged for travel, electronics and household items.
Integrations implemented with the Loyal Guru Platform include a technically mature single sign on that preserves participant sessions when switching between the portal, rewards shop and app, and a separate web view used to surface the rewards shop inside the mobile app. The platform is integrated into checkout flows at participating retailers so accumulated points can be set off against purchases, and it operates across DeutschlandCard online channels as well as in store operations across Germany.
Operationally the deployment supported marketing and CRM functions for loyalty communications, commerce functions for the rewards shop and checkout interactions, and identity and session management to maintain a unified member experience. The single customer view and session continuity enabled coordinated promotions and member targeting across channels, requiring centralized customer data handling and cross partner rules management to ensure consistent point calculations and reward availability.
Explicit results from the DeutschlandCard implementation with the Loyal Guru Platform include more than 20 million program participants, a unified rewards shop accessible from both the portal and app, and high levels of customer engagement that contributed to the DeutschlandCard program being a key factor in EDEKA brand differentiation. Participants can search and order rewards through the integrated rewards shop, and the single sign on and web view integration allow seamless browsing, ordering and promotion participation across systems.
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Holland & Barrett | Retail | 7800 | $800M | United Kingdom | Loyal Guru | Loyal Guru Platform | Customer Loyalty | 2015 | n/a |
In 2015, Holland & Barrett implemented Loyal Guru Platform as its Customer Loyalty solution. The Loyal Guru Platform was configured to operate the HB Rewards for Life program across Holland & Barrett retail and online channels in the United Kingdom.
The implementation focused on core Customer Loyalty capabilities, including points accrual and redemption, tier management, reward catalog and voucher handling, customer profile enrichment, and campaign orchestration for personalized offers. Loyal Guru Platform supported real time loyalty account updates and program rules configuration, enabling marketing-led segmentation, targeted promotions, and lifecycle communications.
Operational coverage included integration of loyalty records with transactional events and customer profiles to support cross-channel recognition and reward issuance, without reference to specific upstream systems. The deployment touched marketing, customer service, and store operations, aligning loyalty data with customer engagement workflows and membership management processes.
Program governance emphasized centralized rules management, consent and opt in controls, and marketing operations ownership for campaign rollout and catalog changes. Change control and segmentation workflows were instituted to manage program offers and membership tiers, preserving consistent experience across web and in-store touchpoints.
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Retail | 53000 | $12.5B | United States | Loyal Guru | Loyal Guru Platform | Customer Loyalty | 2022 | n/a |
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FAQ - APPS RUN THE WORLD Loyal Guru Platform Coverage
Loyal Guru Platform is a Customer Loyalty solution from Loyal Guru.
Companies worldwide use Loyal Guru Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Wegmans Food Markets, EDEKA Sudwest, Holland & Barrett and EDEKA Bergmann are recorded users of
Loyal Guru Platform for Customer Loyalty.
Companies using Loyal Guru Platform are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using Loyal Guru Platform are most concentrated in United States, Germany and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Loyal Guru Platform across Americas, EMEA, and APAC.
Companies using Loyal Guru Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 50%.
Customers of Loyal Guru Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Loyal Guru Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.