List of Mapp Marketing Customers
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Since 2010, our global team of researchers has been studying Mapp Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mapp Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mapp Marketing for Marketing Automation include: The Entertainer, a United Kingdom based Retail organisation with 1700 employees and revenues of $263.0 million, Varelotteriet Denmark, a Denmark based Leisure and Hospitality organisation with 10 employees and revenues of $22.0 million, Expert Italy, a Italy based Retail organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Mapp Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mapp Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Expert Italy | Retail | 50 | $5M | Italy | Mapp Digital | Mapp Marketing | Marketing Automation | 2016 | n/a |
In 2016, Expert Italy implemented Mapp Marketing to centralize omnichannel marketing across its more than 400 stores in Italy. The deployment used Mapp Marketing as a Marketing Automation platform to remove internal data silos and enable coordinated store-level campaigns for marketing and CRM teams.
Configuration focused on group and subgroup management to delegate centralized campaign scheduling to local store clusters while retaining corporate control of messaging and timing. The implementation enabled API-driven real-time event emails and automated cross-channel communications, supporting email orchestration, event-triggered workflows, audience segmentation by store subgroup, and in-store activation workflows.
Operational scope covered marketing and CRM functions across Italy and over 400 retail locations, with centralized governance for campaign approval and local execution via subgroup configuration. Rollout aligned governance and workflow changes around centralized scheduling with delegated local execution, and the project delivered improved email open and click rates and boosted automated cross-channel communications and in-store activation as reported.
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The Entertainer | Retail | 1700 | $263M | United Kingdom | Mapp Digital | Mapp Marketing | Marketing Automation | 2020 | n/a |
In 2020, The Entertainer deployed Mapp Marketing Cloud from Mapp Digital to modernize customer communication and to run advanced personalization and Marketing Automation across email, web and SMS. The Mapp Marketing implementation unified first party customer data across online and physical channels in the United Kingdom, supporting CRM and marketing workflows for the retailer.
Configuration emphasized unified customer profiles and cross channel orchestration, with core capabilities implemented for email and SMS automation, web personalization, segmentation, triggered journeys, dynamic content and A/B testing. The implementation used Mapp Marketing to centralize campaign orchestration and to operationalize personalization rules and automation flows across customer lifecycle stages.
Rollout covered the companys ecommerce site and in store channels across the UK, consolidating first party behavioral and transactional signals to feed campaign orchestration. The deployment produced large uplifts in traffic, conversions and email driven revenue, including reported triple digit year over year email revenue growth.
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Varelotteriet Denmark | Leisure and Hospitality | 10 | $22M | Denmark | Mapp Digital | Mapp Marketing | Marketing Automation | 2021 | Ambition |
In 2021, Varelotteriet Denmark implemented Mapp Marketing to centralize online and offline customer and retailer data, leveraging the Marketing Automation capabilities to run personalized and geo targeted campaigns in Denmark. The deployment was executed with agency partner Ambition and focused on marketing and CRM workflows that connected retailer ticket sales with direct consumer engagement.
Configuration within Mapp Marketing Cloud included unified customer profiles, audience segmentation, and orchestration of predictive scoring models to identify high propensity purchasers. Campaign automation used predictive models, automated SMS, and dynamic banners to coordinate digital touchpoints and drive footfall and online purchases. Geo targeted segmentation and retailer level data mapping were used to align creative and offers to specific retail locations and consumer clusters.
Governance and execution were campaign centric, with a 13 week campaign run by Varelotteriet Denmark marketing and Ambition, and operational scope covering retail partners across Denmark and both online and in store channels. Integration points centered on ingesting retailer and customer data into Mapp Marketing Cloud for real time segmentation and message delivery, with CRM and marketing functions impacted. The reported outcome was approximately 300% increase in ticket sales across retailers during the campaign period.
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