List of Market Leader Customers
Bellevue, 98006, WA,
United States
Since 2010, our global team of researchers has been studying Market Leader customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Market Leader for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Market Leader for Marketing Automation include: CENTURY 21 Realty Associates, a United States based Construction and Real Estate organisation with 147000 employees and revenues of $35.00 billion, Keller Williams, a United States based Construction and Real Estate organisation with 18000 employees and revenues of $3.50 billion, Better Homes and Gardens Real Estate, a United States based Construction and Real Estate organisation with 2500 employees and revenues of $400.0 million and many others.
Contact us if you need a completed and verified list of companies using Market Leader, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Market Leader customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Better Homes and Gardens Real Estate | Construction and Real Estate | 2500 | $400M | United States | Market Leader | Market Leader | Marketing Automation | 2012 | n/a |
In 2012, Better Homes and Gardens Real Estate implemented Market Leader, a Marketing Automation application to provide customized marketing and technology services for its approximately 7,000 brokers and agents across the United States. The program combined Market Leader platform capabilities to support websites, lead generation, and CRM to centralize agent-facing digital services.
The deployment emphasized marketing automation and CRM modules, configured to capture web leads, execute automated nurture campaigns, and maintain agent contact and opportunity records for follow up and pipeline management. Market Leader was set up to provide template-driven marketing content, automated lead routing, and campaign orchestration to standardize agent outreach and prospect engagement across the franchise network.
Integrations were focused on broker websites and agency-level lead routing processes, linking Market Leader to site-based lead capture and feeding contact and lead status data into centralized agent accounts. Operational coverage included franchise offices and individual agents in the United States, positioning Market Leader as the primary marketing and lead management layer for agent productivity workflows.
Governance centered on enterprise provisioning of agent accounts and standardized marketing templates for franchise distribution, with program positioning explicitly aimed at increasing agent productivity and delivering enterprise-level technology to brokers. The implementation centralized marketing automation and CRM capabilities under Market Leader to create a uniform platform for lead generation and agent technology services.
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CENTURY 21 Realty Associates | Construction and Real Estate | 147000 | $35.0B | United States | Market Leader | Market Leader | Marketing Automation | 2012 | n/a |
In 2012 Century 21 Realty Associates selected Market Leader to provide a state-of-the-art marketing and CRM platform for its network of sales professionals across the United States. Market Leader was engaged as the Marketing Automation solution to centralize lead generation and agent marketing capabilities across the franchise network.
The deployment leveraged Market Leader CRM and marketing automation capabilities, including lead capture and routing, contact management, campaign automation, audience segmentation, and listing promotion to support agent workflows. Implementation emphasis was on franchise-wide adoption across Century 21 offices and sales professionals in the United States, with centralized campaign templates and orchestration to enforce brand consistency and standardize marketing processes. Operational coverage targeted sales and marketing business functions to improve lead follow up and agent productivity. Governance was structured around franchisor oversight and standardized operating procedures to drive adoption and consistent use of Market Leader across the network.
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Keller Williams | Construction and Real Estate | 18000 | $3.5B | United States | Market Leader | Market Leader | Marketing Automation | 2019 | n/a |
In 2019, Keller Williams integrated Market Leader into its Keller Cloud Marketplace to deliver Marketing Automation, CRM, agent websites and lead generation capabilities to Keller Williams agents in the United States. The integration extended a long running partnership, Market Leader has worked with Keller Williams since 2011. Market Leader was provisioned through the Keller Cloud Marketplace to centralize agent access to lead and marketing tools.
Keller Williams embedded Market Leader Pro tools, specifically CRM and marketing automation modules, to support lead capture workflows, nurture automation and agent website provisioning. Configuration work focused on embedding Market Leader Pro functionality into KW agent portals, standardizing lead routing rules and aligning contact data models across agent accounts. The implementation leveraged Marketing Automation capabilities to enable automated follow up sequences, campaign templates and centralized contact management.
Integration points were centered on the Keller Cloud Marketplace, creating a platform level connection that provided unified access for KW agents and allowed Market Leader to operate as a native Marketplace service. The operational scope was United States focused and impacted business functions including agent marketing operations, lead management, CRM driven sales activities and website administration. Technical emphasis was placed on platform embedded access and synchronization of lead and contact records between Market Leader Pro and Keller Williams platform components.
Rollout used the Keller Cloud Marketplace distribution model to centrally provision Market Leader to agent accounts, requiring process alignment for lead routing, marketing governance and agent onboarding workflows. Governance prioritized platform level configuration standards and standardized contact data stewardship across KW agent offices. Outcomes stated in the integration announcement included improved agent productivity and tighter platform integration between Market Leader and Keller Williams systems.
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