List of Marsello Customer Loyalty Customers
Wellington, 6011,
New Zealand
Since 2010, our global team of researchers has been studying Marsello Customer Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Marsello Customer Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Marsello Customer Loyalty for Customer Loyalty include: Bakers Delight New Zealand, a New Zealand based Leisure and Hospitality organisation with 100 employees and revenues of $10.0 million, Pinjarra Bakery, a Australia based Leisure and Hospitality organisation with 120 employees and revenues of $8.0 million, Tennis Gear, a Australia based Retail organisation with 25 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Marsello Customer Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Marsello Customer Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Bakers Delight New Zealand | Leisure and Hospitality | 100 | $10M | New Zealand | Marsello | Marsello Customer Loyalty | Customer Loyalty | 2022 | n/a |
In 2022, Bakers Delight New Zealand implemented Marsello Customer Loyalty, relaunching their Bakers Club program and unifying in-store and online CRM and marketing under a Customer Loyalty solution. The deployment targeted the national Bakers Delight New Zealand footprint and centralized customer enrollment and program management.
The implementation used Marsello Customer Loyalty modules for points-based loyalty, a customer portal, and integrated email and SMS marketing to run targeted campaigns. Configuration included campaign scheduling and automation, double-points hours promotions, customer segmentation for targeted messaging, and campaign sales attribution tracking to link promotional activity to transactions.
Operationally the platform unified customer records across in-store and online channels, enabling marketing and store operations teams to orchestrate promotions and enrollment workflows from a central CRM. The relaunch produced nearly 8x growth in the customer database and achieved a 95% program participation rate in New Zealand, outcomes reported in the Marsello case study.
|
 |
Pinjarra Bakery | Leisure and Hospitality | 120 | $8M | Australia | Marsello | Marsello Customer Loyalty | Customer Loyalty | 2022 | n/a |
In 2022, Pinjarra Bakery implemented Marsello Customer Loyalty to centralize customer retention and CRM functions across its Australia operations, deploying the solution as its primary Customer Loyalty platform. The implementation is positioned to support both in-store enrollment and ongoing customer marketing workflows through Marsello Customer Loyalty.
The deployment uses Marsello's loyalty program and QR signup capability to capture customer profiles at point of sale, and configures email and SMS automations for lifecycle marketing. A win-back flow automation is a highlighted configuration, and the automations collectively contributed to a reported 66 percent repeat purchase rate and substantial attributable revenue.
Operational integration centers on a direct connection between Marsello and the bakery POS, enabling targeted campaigns and win-back offers that leverage transaction signals for segmentation. This integration supports customer marketing and store operations, enabling automated enrollment via QR codes and campaign triggers based on purchase behavior.
Governance was organized around automated workflows and campaign orchestration, with marketing teams operating the loyalty program and messaging sequences to manage customer lifecycle and retention. The implementation emphasizes automated campaign governance and ongoing use of Marsello Customer Loyalty to run targeted campaigns and win-back offers.
|
|
|
Tennis Gear | Retail | 25 | $5M | Australia | Marsello | Marsello Customer Loyalty | Customer Loyalty | 2022 | n/a |
In 2022 Tennis Gear deployed Marsello Customer Loyalty to centralize omnichannel customer data across retail stores, coaching sites and ecommerce in Australia, targeting improved CRM and marketing orchestration. Marsello Customer Loyalty was positioned as the primary Customer Loyalty application to unify customer profiles, capture transactional signals at points of sale and enable centralized campaign management for retail and coaching operations.
The implementation concentrated on Marsello loyalty, POS prompts and marketing automations, with configuration to support location-based segmentation, abandoned cart recovery flows and cross-channel double-points promotions. Loyalty program rules and automated customer journeys were used to drive repeat purchase behavior and to segment customers by site and purchase activity.
Operationally the deployment covered physical retail stores, coaching venues and the ecommerce storefront, with POS prompts enabled at checkout to surface enrollment and consent. Customer profiles and campaign orchestration were consolidated into Marsello to provide a single control plane for CRM, segmentation and marketing execution across the three channels.
Governance focused on marketing and store-level workflows, with local segmentation and campaign templates managed centrally to ensure consistent promotions and loyalty mechanics. After enabling POS prompts Tennis Gear reported a 2.5% increase in their marketable customer database, and ongoing use of Marsello marketing automations was applied to recover abandoned carts and run double-points campaigns across channels.
|
Buyer Intent: Companies Evaluating Marsello Customer Loyalty
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||