List of Matomo Tag Manager Customers
Matomo
150 Willis StreetTe Aro,
Wellington, 6011,
New Zealand
Wellington, 6011,
New Zealand
n/a
Professional Services
35
$4M
Since 2010, our global team of researchers has been studying Matomo Tag Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Matomo Tag Manager for Tag Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Matomo Tag Manager for Tag Management include: Dz Bank Germany, a Germany based Banking and Financial Services organisation with 5411 employees and revenues of $25.70 billion, Fuerzas Y Cuerpos De Seguridad Del Estado Spain, a Spain based Government organisation with 156463 employees and revenues of $13.05 billion, Groupe Vyv France, a France based Insurance organisation with 48000 employees and revenues of $12.10 billion, DB Cargo, a Germany based Transportation organisation with 31000 employees and revenues of $6.10 billion, Vinci Airports, a France based Transportation organisation with 18000 employees and revenues of $4.86 billion and many others.
Contact us if you need a completed and verified list of companies using Matomo Tag Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Matomo Tag Manager customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
ABB E-Mobility Italy | Manufacturing | 500 | $200M | Italy | Matomo | Matomo Tag Manager | Tag Management | 2022 | n/a |
In 2022 ABB E-Mobility Italy deployed Matomo Tag Manager on its public website as its Tag Management implementation for site-level data orchestration. The deployment was positioned to centralize client-side tag control for web analytics and marketing operations across ABB E-Mobility Italy digital properties.
Matomo Tag Manager was configured to deliver standard Tag Management capabilities including a centralized tag repository, trigger and variable configuration, a structured data layer for event payloads, and preview testing and versioned publishing workflows. Implementation work focused on event instrumentation for pageviews and custom events, conditional tag firing tied to consent signals, and the establishment of reusable tag templates to reduce duplication across pages.
Operational ownership was aligned to digital marketing and web operations teams within ABB E-Mobility Italy, with role based access controls and change approval workflows to manage deployments to production. Governance included audit logging of tag changes, staged testing prior to publish, and documentation of tagging standards to sustain ongoing campaign and analytics needs on the ABB E-Mobility Italy website.
|
 |
Aenu | Banking and Financial Services | 20 | $4M | Germany | Matomo | Matomo Tag Manager | Tag Management | 2022 | n/a |
In 2022, Aenu implemented Matomo Tag Manager for Tag Management on its corporate website in Germany. Aenu deployed Matomo Tag Manager to centralize tag deployment and tracking instrumentation, aligning the application to analytics and marketing business functions and enabling container based tag control for the site.
Matomo Tag Manager configuration emphasized event and page view tracking, variable management, and trigger rules to support analytics instrumentation and marketing measurement across the website. Governance and operational ownership were kept internal to Aenu, with marketing and web operations staff managing versioned containers, staged publishing workflows, and configuration review processes to limit configuration errors.
|
|
|
Agro-Comercial Afubra | Retail | 1250 | $200M | Brazil | Matomo | Matomo Tag Manager | Tag Management | 2022 | n/a |
In 2022, Agro-Comercial Afubra implemented Matomo Tag Manager on its public website. Agro-Comercial Afubra uses Matomo Tag Manager as its Tag Management solution to centralize client-side tag orchestration for e-commerce tracking and marketing measurement. The deployment is focused on the customer-facing site at lojasafubra.com.br to standardize event tracking and tag governance.
The implementation uses a site-embedded tag container model that consolidates tag definitions, triggers, and variables, enabling marketing and e-commerce teams to publish container versions with staging and QA steps before release. Configuration centered on event tracking, conversion funnel instrumentation, and container versioning, with a governance model assigning tagging ownership to digital marketing and analytics functions. Operational scope is the public website, covering product pages, search and checkout flows, and promotional landing pages. Matomo Tag Manager supports web analytics and marketing orchestration within the company Tag Management environment.
|
|
|
Ajuntament De Barcelona Spain | Government | 12062 | $4.1B | Spain | Matomo | Matomo Tag Manager | Tag Management | 2024 | n/a |
In 2024, Ajuntament De Barcelona Spain deployed Matomo Tag Manager on its public website. Matomo Tag Manager is implemented as the municipality's Tag Management solution to centralize tag deployment and control for web analytics and event tracking across city web properties.
The implementation configures Matomo Tag Manager containers with rule-based triggers, variables and a site-level data layer to capture page views, click events and form submissions. The Matomo Tag Manager configuration emphasizes standardized event schemas and versioned container publishing to keep instrumentation consistent across pages and campaigns.
Operational scope focuses on the main municipal website and adjacent digital services, providing a single control plane for teams responsible for communications, digital engagement and citizen services. Tags are provisioned through Matomo Tag Manager to reduce direct page code edits and to enable consent-first tag behavior consistent with GDPR obligations for public sector sites.
Governance is organized around centralized tag governance and approval workflows, embedding privacy and consent checks into tag deployment policies. Ajuntament De Barcelona Spain Matomo Tag Manager Tag Management is positioned to standardize analytics instrumentation and maintain auditable change control for municipal web measurement.
|
|
|
All Points North | Healthcare | 200 | $25M | United States | Matomo | Matomo Tag Manager | Tag Management | 2022 | n/a |
In 2022, All Points North implemented Matomo Tag Manager on its public website. The Matomo Tag Manager deployment serves as the companys Tag Management layer for website analytics and marketing measurement, centralizing client side tagging and event instrumentation.
The implementation uses the Matomo Tag Manager container model, with tags, triggers, and variables configured to capture page level and user interaction events. Configuration work focused on container versioning, rule based triggers, and data layer alignment to ensure consistent event semantics across pages.
Operational coverage is concentrated on the website and is governed by the marketing and analytics function, with IT providing deployment and hosting support for the container snippet. Integrations are scoped to website analytics flows and marketing measurement pipelines, keeping tag execution and data collection consolidated through Matomo Tag Manager.
Governance practices emphasize tag inventory, staged testing and release controls, and consent aware tag execution to align with privacy requirements. Documentation and tag ownership were established to maintain change control and reduce tagging drift over time.
|
 |
|
Banking and Financial Services | 300 | $100M | Mauritius | Matomo | Matomo Tag Manager | Tag Management | 2024 | n/a |
|
|
|
|
Non Profit | 49 | $7M | Austria | Matomo | Matomo Tag Manager | Tag Management | 2019 | n/a |
|
|
|
|
Manufacturing | 1000 | $216M | Germany | Matomo | Matomo Tag Manager | Tag Management | 2023 | n/a |
|
|
|
|
Communications | 57 | $15M | Germany | Matomo | Matomo Tag Manager | Tag Management | 2021 | n/a |
|
|
|
|
Healthcare | 110 | $24M | Switzerland | Matomo | Matomo Tag Manager | Tag Management | 2025 | n/a |
|
Showing 1 to 10 of 227 entries
Buyer Intent: Companies Evaluating Matomo Tag Manager
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Matomo Tag Manager. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Matomo Tag Manager for Tag Management include:
- University of Iowa, a United States based Education organization with 11500 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
 |
University of Iowa | Education | 11500 | $3.1B | United States | 2026-03-25 |
FAQ - APPS RUN THE WORLD Matomo Tag Manager Coverage
Matomo Tag Manager is a Tag Management solution from Matomo.
Companies worldwide use Matomo Tag Manager, from small firms to large enterprises across 21+ industries.
Organizations such as Dz Bank Germany, Fuerzas Y Cuerpos De Seguridad Del Estado Spain, Groupe Vyv France, DB Cargo and Vinci Airports are recorded users of
Matomo Tag Manager for Tag Management.
Companies using Matomo Tag Manager are most concentrated in Banking and Financial Services, Government and Insurance, with adoption spanning over 21 industries.
Companies using Matomo Tag Manager are most concentrated in Germany, Spain and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Matomo Tag Manager across Americas, EMEA, and APAC.
Companies using Matomo Tag Manager range from small businesses with 0-100 employees - 33.48%, to mid-sized firms with 101-1,000 employees - 42.29%, large organizations with 1,001-10,000 employees - 21.15%, and global enterprises with 10,000+ employees - 3.08%.
Customers of Matomo Tag Manager include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Matomo Tag Manager customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Tag Management.