List of MCube IVRS Customers
Bengaluru, 560066,
India
Since 2010, our global team of researchers has been studying MCube IVRS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MCube IVRS for Interactive Voice Response (IVR) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MCube IVRS for Interactive Voice Response (IVR) include: BigBasket, a India based Retail organisation with 6000 employees and revenues of $1.70 billion, M S Raiaiah Hospitals, a India based Healthcare organisation with 25 employees and revenues of $1.0 million, Army Air Defence College India, a India based Government organisation with 500 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using MCube IVRS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MCube IVRS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Army Air Defence College India | Government | 500 | $1M | India | MCube | MCube IVRS | Interactive Voice Response (IVR) | 2020 | n/a |
In 2020, Army Air Defence College India deployed MCube IVRS as part of MCube's secure cloud telephony stack. The deployment used the Interactive Voice Response (IVR) category to support encrypted helplines and a dedicated veterans helpline, serving Government / public services in India during the COVID-19 period.
The implementation combined MCube IVRS with lead management and click to call services, configured for individual agent logins and traceable call archives. MCube IVRS was configured to provide IVR call routing, menu driven self service, callback queuing and metadata capture to feed lead management workflows, enabling agent queueing and accountable call handling.
Operational controls emphasized encrypted voice channels and auditable archive retention to meet compliance and traceability requirements. The MCube case study explicitly lists MCube IVRS and highlights compliance, traceability and the veterans helpline as core operational outcomes for the college's public service helpline operations.
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BigBasket | Retail | 6000 | $1.7B | India | MCube | MCube IVRS | Interactive Voice Response (IVR) | 2020 | n/a |
In 2020, BigBasket implemented MCube IVRS to support BigBasket Daily, deploying cloud telephony to automate outbound calling, protect customer numbers and support win back and retention. The engagement began in September 2020 and targeted CRM and contact centre operations in India, focusing on outbound campaign orchestration and agent workflow automation.
MCube IVRS delivered cloud telephony capabilities including an autodialer, number masking, call tracking and reporting, implemented as outbound contact centre tooling. Functional modules emphasized campaign dialing logic, privacy masking for customer numbers and analytics-ready call reporting tied to agent tasking and case workflows. The deployment maps to Interactive Voice Response (IVR) category capabilities while concentrating on outbound dialer and call management functions.
Operational coverage focused on BigBasket Daily contact centre agents in India, with rollout commencing in September 2020 and supporting win back and retention campaigns. MCube reports the association produced a threefold increase in agent productivity, and the MCube IVRS cloud telephony configuration provided centralized call reporting and number masking governance to protect customer data during outbound interactions.
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M S Raiaiah Hospitals | Healthcare | 25 | $1M | India | MCube | MCube IVRS | Interactive Voice Response (IVR) | 2020 | n/a |
In 2020, M S Raiaiah Hospitals implemented MCube IVRS, deploying a cloud call centre solution built around Interactive Voice Response (IVR) capabilities to support patient experience and emergency dispatch. The MCube IVRS implementation focused on a customised IVR tree for call intake and automated routing of patient and ambulance calls, providing 24x7 availability for inbound emergency and patient-facing interactions.
The deployment included core functional modules for call routing, call recording, and analytics, and the MCube IVRS was configured to expose APIs for integration with hospital systems. Configuration emphasized real time call capture and analytics instrumentation, enabling recorded call retention and analytic reporting tied to dispatch and patient service workflows.
Operational scope covered healthcare patient experience and emergency dispatch functions in Bangalore, India, with the system centralizing inbound call handling and routing for clinical and transport teams. Governance and process changes accompanied the rollout, including standardized routing workflows and continuous monitoring using the solution's recording and analytics capabilities to improve visibility into call handling.
The case study reports explicit outcomes following the MCube IVRS deployment, including a reported 100% increase in visibility and an approximately 30% productivity uplift, with call recording and analytics cited as key enablers of those improvements.
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