List of Merit CRM Customers
Melbourne, 3004, VIC,
Australia
Since 2010, our global team of researchers has been studying Merit CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Merit CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Merit CRM for CRM include: Mornington Peninsula Shire Council, a Australia based Government organisation with 744 employees and revenues of $182.0 million, Colac Otway Shire, a Australia based Government organisation with 253 employees and revenues of $36.0 million, Coughlin Park Bowls Club, a Australia based Leisure and Hospitality organisation with 5 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Merit CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Merit CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Colac Otway Shire | Government | 253 | $36M | Australia | Merit Technology | Merit CRM | CRM | 2017 | Symphony3 |
In 2017 Colac Otway Shire implemented Merit CRM as its CRM to centralize and automate resident service request intake and routing. The rollout targeted a CRM and customer service implementation across south west Victoria, Australia, with Symphony3 acting as the integration partner for the public portal connection.
Merit CRM was configured to provide core case management and service request routing capabilities, combined with self service portal intake and workflow automation to support service desk operations and citizen engagement. Configuration work emphasized structured request types, automated assignment rules, and status tracking to support operational handoffs between service teams.
The implementation integrated Merit CRM with Symphony3s customer portal to capture and route resident service requests directly into internal queues, delivering 24/7 self service access and reducing duplicate entries. Symphony3 performed the integration work to connect public facing forms and portal workflows to Merit CRM intake processes, enabling continuous capture and consolidation of citizen interactions.
Governance and process changes focused on centralizing intake and standardizing request handling across customer service and service delivery teams, with phased portal and CRM rollout across the shire. The program positioned Merit CRM as the primary system for resident service requests, workflows, and case records to improve operational coordination and reduce manual reconciliation.
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Coughlin Park Bowls Club | Leisure and Hospitality | 5 | $1M | Australia | Merit Technology | Merit CRM | CRM | 2017 | n/a |
In 2017, Coughlin Park Bowls Club implemented Merit CRM, using the CRM to log and manage customer contacts and incidents. The implementation focuses on community services and local government operations in rural Victoria, and the deployment is documented in council planning materials that describe incident handling use cases such as dog-attack reports.
Merit CRM was configured to capture incident records and customer contact details, support case intake and triage, and route tickets to customer service officers for field response. The solution emphasizes contact management and incident workflow capabilities, aligning CRM recordkeeping with operational processes used by community services teams.
Operational governance is referenced in the Horsham Rural City Council planning documentation, indicating the CRM supports municipal customer service functions across local community services. The implementation enabled faster routing to customer service officers and timelier responses to reported incidents, reflecting targeted improvements to incident management and citizen request handling.
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Mornington Peninsula Shire Council | Government | 744 | $182M | Australia | Merit Technology | Merit CRM | CRM | 2008 | n/a |
In 2008, Mornington Peninsula Shire Council implemented Merit CRM, deploying Merit CRM in the CRM category to centralize citizen and case interaction records. The deployment was executed as part of the council technology workstream in Victoria, Australia, with the application intended to be the authoritative place for staff to view customer interactions.
The implementation integrated Merit CRM with an Objective ECM rollout to provide staff a single place to find customer interactions and improve responsiveness. The CRM and records integration coupled customer relationship management capabilities with enterprise content management and enterprise search functionality, enabling staff to surface interaction history and related documents from one interface.
Operational scope targeted council staff responsible for customer service and online service delivery across the Mornington Peninsula Shire, positioning Merit CRM as a front end for citizen contact channels and records lookup. Functional workflows emphasized consolidated interaction history, streamlined information retrieval, and coordination between contact handling and records access.
Governance aligned the Merit CRM configuration with the Objective ECM deployment, applying records management practices and access controls to support consistent retrieval workflows. The CRM records integration project in Victoria, Australia, was described as intended to speed information retrieval and improve online service delivery and responsiveness.
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Buyer Intent: Companies Evaluating Merit CRM
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