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Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Metrilo eCommerce Analytics Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Cricksydog Hungary Consumer Packaged Goods 10 $1M Hungary Metrilo Metrilo eCommerce Analytics Marketing Analytics 2018 n/a
In 2018 Cricksydog Hungary implemented Metrilo eCommerce Analytics as its Marketing Analytics platform, positioning the application as an integrated CRM and analytics hub for the brand. The deployment centered on centralizing customer data to support customer profiling and cross market campaign orchestration across Hungary and other EU markets. Metrilo eCommerce Analytics was configured to build persistent customer profiles and to enable behavior driven segmentation, with routine targeted email campaigns executed from the platform. The implementation emphasized segment definition, automated email workflows and campaign measurement capabilities typical of Marketing Analytics solutions. Operational ownership rested with ecommerce and marketing functions, using Metrilo as a single source for customer signals and campaign history across online channels. The platform consolidated purchase and behavioral data to make segmented, behavior driven emails a regular operational practice rather than an ad hoc activity. Governance changes focused on standardizing segmentation rules and instituting recurring campaign measurement workflows, enabling marketing to run targeted email campaigns across its EU markets from a centralized system. According to Metrilo's case study the implementation supported improved repeat orders and better campaign measurement.
Native Cos. Retail 50 $100M United States Metrilo Metrilo eCommerce Analytics Marketing Analytics 2015 n/a
In 2015 Native Cos. deployed Metrilo eCommerce Analytics as its primary Marketing Analytics platform to instrument retention reporting and customer lifecycle tracking. The Metrilo eCommerce Analytics implementation centralized the customer database and provided retention analytics, cohort analysis, subscription monitoring, and marketing performance dashboards to support marketing and CRM workflows. Marketing and growth teams operated Metrilo as a daily tool to segment customers by behavior, measure repeat purchase funnels, and optimize email and subscription campaigns. Governance emphasized marketing ownership of lifecycle metrics and iterative campaign testing, and Metrilo s retention analysis and customer data use helped increase repeat business and contributed to Native Cos. rapid growth and eventual acquisition as documented in Metrilo s blog.
Wow Tea Bulgaria Consumer Packaged Goods 37 $6M Bulgaria Metrilo Metrilo eCommerce Analytics Marketing Analytics 2019 n/a
In 2019 Wow Tea Bulgaria implemented Metrilo eCommerce Analytics to deliver Marketing Analytics for behavioral customer segmentation and CRM-driven email campaigns. The Sofia-based deployment targeted seasonality challenges by combining analytics insight with automated email workflows to support retention and win-back strategies. Metrilo eCommerce Analytics was configured to use analytics and email capabilities together, implementing behavioral segments, lifecycle triggers, and cohort tracking to inform targeted win-back email automation. Functional emphasis was on purchase and event tracking, segment-based email targeting, and retention monitoring, aligning analytics outputs with marketing and customer experience operations. The Sofia rollout focused on marketing and CRM operations as the primary operational scope. According to Metrilo's case study, the implementation doubled the company retention rate and resulted in approximately 2x revenue increase within six months.
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Buyer Intent: Companies Evaluating Metrilo eCommerce Analytics

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FAQ - APPS RUN THE WORLD Metrilo eCommerce Analytics Coverage

Metrilo eCommerce Analytics is a Marketing Analytics solution from Metrilo.

Companies worldwide use Metrilo eCommerce Analytics, from small firms to large enterprises across 21+ industries.

Organizations such as Native Cos., Wow Tea Bulgaria and Cricksydog Hungary are recorded users of Metrilo eCommerce Analytics for Marketing Analytics.

Companies using Metrilo eCommerce Analytics are most concentrated in Retail and Consumer Packaged Goods, with adoption spanning over 21 industries.

Companies using Metrilo eCommerce Analytics are most concentrated in United States, Bulgaria and Hungary, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Metrilo eCommerce Analytics across Americas, EMEA, and APAC.

Companies using Metrilo eCommerce Analytics range from small businesses with 0-100 employees - 100%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Metrilo eCommerce Analytics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Metrilo eCommerce Analytics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.