List of Micado Customer 360+ Customers
Auckland, 1010,
New Zealand
Since 2010, our global team of researchers has been studying Micado Customer 360+ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Micado Customer 360+ for Customer Experience, Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Micado Customer 360+ for Customer Experience, Customer Analytics include: Spark NZ, a New Zealand based Communications organisation with 4884 employees and revenues of $2.37 billion, Xero, a New Zealand based Professional Services organisation with 4610 employees and revenues of $1.20 billion, Fisher Funds, a New Zealand based Banking and Financial Services organisation with 250 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using Micado Customer 360+, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Micado Customer 360+ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Fisher Funds | Banking and Financial Services | 250 | $50M | New Zealand | Micado | Micado Customer 360+ | Customer Experience,Customer Analytics | 2020 | n/a |
In 2020, Fisher Funds implemented Micado Customer 360+, a Customer Experience,Customer Analytics application from Micado to provide Next Best Action and Client360 capabilities for Client Services in New Zealand. The initiative focused on delivering proactive, highly personalised engagement for retail and institutional client accounts managed by the client services and finance-client services teams.
Micado Customer 360+ was configured as an operational recommendation engine placed on top of existing analytics, surfacing daily client actions and alerts to front line users. The deployment combined a Client360 profile layer with Next Best Action logic to prioritize outreach, automate recommendation scoring, and generate action driven alerts for service teams.
The implementation extended Fisher Funds Salesforce and Einstein Analytics dashboards into the operational layer, integrating analytics outputs with CRM workflows to ensure recommendations were actionable. Integration points included profile enrichment, recommendation feeds into CRM records, and dashboard slices that converted analytical signals into daily task lists for client services.
Governance changes centered on embedding the recommendation engine into standard engagement workflows, updating escalation rules and notification policies, and training client services staff to act on daily NBA outputs. Rollout and operational coverage remained focused on Fisher Funds client services in New Zealand, aligning process definitions and signoff criteria with the recommendation outputs.
Micado reported outcomes for the Micado Customer 360+ deployment, citing approximately 200% increased client engagement and approximately 345% increase in lead conversion as measured in their case material. These reported results were surfaced alongside the operational recommendation engine and the integrated Salesforce Einstein Analytics dashboards.
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Spark NZ | Communications | 4884 | $2.4B | New Zealand | Micado | Micado Customer 360+ | Customer Experience,Customer Analytics | 2020 | n/a |
In 2020 Spark NZ implemented Micado Customer 360+ to centralize customer intelligence for Sales & Marketing. Micado Customer 360+ Customer Experience,Customer Analytics was embedded into Spark's Salesforce environment to deliver unified customer views and analytics within the CRM interface.
The implementation aggregated roughly 200 million data points from seven upstream systems, establishing data ingestion pipelines, a unified customer profile store, churn analytics, and lead scoring and enrichment modules derived from Micado's Salesforce Einstein Analytics implementation. Micado Customer 360+ included operational dashboards and predictive analytics surfaced in Einstein Analytics, enabling Sales & Marketing teams to access persona-level insights, lead accuracy signals, and churn indicators directly in Salesforce.
Operational scope focused on Spark New Zealand Sales & Marketing functions, with governance centered on CRM-embedded analytics and centralized data stewardship to standardize customer attributes and reporting. The rollout emphasized embedding analytics into sales workflows and dashboard-driven decisioning, and Spark reported outcomes including reduced mobile churn and improved lead accuracy, with a reported approximately 30% sales efficiency gain and a 78% improvement in mobile resigns.
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Xero | Professional Services | 4610 | $1.2B | New Zealand | Micado | Micado Customer 360+ | Customer Experience,Customer Analytics | 2019 | n/a |
In 2019 Xero implemented Micado Customer 360+, delivered as Partner360 P360 and P360 Alerts to improve partner account management and cross-sell and up-sell effectiveness across its B2B partner channel in New Zealand and other markets. The rollout targeted CRM and partner management functions and was positioned to centralize partner profiles and alerting for partner managers and channel sales teams.
The Micado Customer 360+ implementation consolidated partner data into Partner360 capability and exposed Next Best Action alerts through P360 Alerts, providing partner-facing Customer Experience,Customer Analytics functionality. Functional modules included partner profile aggregation, alerting for recommended actions, and in-workflow notifications for partner success and sales operations.
The solution was built on Salesforce (Einstein Analytics), integrating analytics-driven alerts into Xero's CRM workflows and enabling in-app Next Best Action signals for partner managers. Operational coverage explicitly included Xero's B2B partner channel across New Zealand and other markets, impacting partner account management, channel sales, and partner success teams.
Micado developed and implemented the application and its P360 Alerts, and the program reported strong adoption and approximately 10% sales efficiency uplift as part of the implementation outcomes. Governance centered on staged channel rollout and adoption monitoring to embed Customer Experience,Customer Analytics practices into partner management workflows.
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