List of Microsoft Azure Mobile Engagement Customers
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Since 2010, our global team of researchers has been studying Microsoft Azure Mobile Engagement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Azure Mobile Engagement for Marketing Analytics, Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Azure Mobile Engagement for Marketing Analytics, Customer Engagement include: Fnac, a France based Retail organisation with 26018 employees and revenues of $7.40 billion, Television Française 1 Sa, a France based Media organisation with 1597 employees and revenues of $500.0 million, AlloCiné, a France based Media organisation with 200 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Azure Mobile Engagement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Azure Mobile Engagement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AlloCiné | Media | 200 | $30M | France | Microsoft | Microsoft Azure Mobile Engagement | Marketing Analytics,Customer Engagement | 2014 | n/a |
In 2014 AlloCiné implemented Microsoft Azure Mobile Engagement to instrument its mobile app for audience analytics and push messaging, aligning the work to the Marketing Analytics,Customer Engagement category and targeting marketing and CRM process areas. The mapping to Microsoft Azure Mobile Engagement follows Microsoft acquisition of Capptain in 2014 and preserves the original use case of driving user retention and conversions within France.
The implementation centered on mobile audience analytics and push messaging capabilities, with configurations for audience segmentation, campaign scheduling, and contextual notification templates. Microsoft Azure Mobile Engagement was used to centralize device level event collection and audience definitions, enabling more granular segmentation and message personalization consistent with Marketing Analytics,Customer Engagement functional workflows.
Operational coverage focused on AlloCiné’s mobile application across France and supported marketing and CRM teams responsible for retention and conversion campaigns. The deployment integrated analytics signals into campaign orchestration and message delivery flows within the app environment, and supported iterative refinement of segmentation rules and notification cadence.
Governance emphasized campaign level workflow controls, segmentation rule management, and content approval for push notifications, reflecting changes to marketing operations and campaign governance. The implementation delivered improved segmentation and more contextually relevant notifications as the stated outcome for the app engagement program.
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Fnac | Retail | 26018 | $7.4B | France | Microsoft | Microsoft Azure Mobile Engagement | Marketing Analytics,Customer Engagement | 2014 | n/a |
In 2014, Fnac implemented Microsoft Azure Mobile Engagement to centralize mobile marketing and behavioral analytics for its consumer retail applications in France. The work aligned with the Marketing Analytics,Customer Engagement category and focused on improving app-driven commerce and CRM marketing effectiveness across Fnac's mobile channels.
Fnac adopted Capptain's mobile engagement tooling, surfaced as Microsoft Azure Mobile Engagement, to deliver personalized push notifications and in-app messaging tied to customer behaviour. Implementation emphasized behavioral segmentation, event-triggered campaign orchestration, and message personalization layered on device and session signals, enabling automated lifecycle campaigns and targeted re-engagement flows.
The deployment integrated mobile event streams into Fnac's CRM and marketing workflows so customer behaviour could drive segmentation and campaign triggers, and messaging could be aligned to commerce conversion funnels. Rollout was scoped to mobile app channels in France with governance centered on marketing operations controls for audience definitions, message templates, consent management, and campaign scheduling.
The implementation aimed to increase targeting precision and app engagement metrics by using behavioral triggers and personalized messaging to drive app engagement and commerce outcomes.
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Television Française 1 Sa | Media | 1597 | $500M | France | Microsoft | Microsoft Azure Mobile Engagement | Marketing Analytics,Customer Engagement | 2014 | n/a |
In 2014 Television Française 1 Sa began leveraging Capptain mobile analytics and targeted push notification technology, a capability that Microsoft integrated into Microsoft Azure Mobile Engagement after acquiring Capptain in 2014. The work is recorded under Microsoft Azure Mobile Engagement and aligns with the Marketing Analytics,Customer Engagement application category for TF1's mobile properties.
The implementation centered on mobile analytics and targeted push notification functionality to support personalization and app engagement within TF1's CRM and marketing activities. Modules and capabilities emphasized include mobile event tracking and audience segmentation, campaign orchestration for push messaging, and personalization workflows to drive in‑app engagement consistent with Marketing Analytics,Customer Engagement practices.
Operational scope covered TF1's mobile applications and CRM driven marketing teams in France, with the platform integrated into marketing workflows to inform targeting and campaign execution. Reported outcomes focused on improved targeting and increased mobile engagement for TF1's apps, documented as benefits following the integration into Microsoft Azure Mobile Engagement.
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