List of Microsoft Dynamics 365 Sales Customers
Redmond, 98052-6399, WA,
United States
Since 2010, our global team of researchers has been studying Microsoft Dynamics 365 Sales customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Dynamics 365 Sales for Sales Automation, Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Dynamics 365 Sales for Sales Automation, Sales Engagement include: Microsoft, a United States based Professional Services organisation with 228000 employees and revenues of $320.00 billion, Lockheed Martin, a United States based Aerospace and Defense organisation with 121000 employees and revenues of $71.04 billion, NedBank, a South Africa based Banking and Financial Services organisation with 25954 employees and revenues of $63.59 billion, HP, a United States based Manufacturing organisation with 58000 employees and revenues of $53.60 billion, Ingram Micro, a United States based Distribution organisation with 23500 employees and revenues of $48.00 billion and many others.
Contact us if you need a completed and verified list of companies using Microsoft Dynamics 365 Sales, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Microsoft Dynamics 365 Sales customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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17a-4 | Professional Services | 30 | $3M | United States | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2020 | n/a |
In 2020, 17a-4 implemented Microsoft Dynamics 365 Sales and integrated Microsoft Dynamics 365 Sales with Business Central. The deployment linked Sales Automation,Sales Engagement capabilities directly to accounting workflows to centralize customer, quote, and billing data across sales and finance.
Accounting operations converted books from QuickBooks Online into Business Central, reconciling previously out of balance ledgers and enforcing posting controls to prevent editing of finalized entries. A realized accrual tax liability account was established to prevent overpaying state taxes, and banking integrations enabled instant import of transactions to improve data entry speed and accuracy. These changes tightened general ledger accuracy and controlled tax liabilities as part of the application configuration.
Functional scope included sales billings, license tracking, quote coupling between Dynamics 365 Sales CRM and Business Central, and standard operating procedures for annual license renewal billings. Implementation involved designing process flow diagrams for coupling customers and quotes between the CRM and Business Central, and training the internal accountant on bookkeeping, reconciliations, sales billings, and license tracking procedures. Operational coverage spanned the sales and accounting departments and included quarterly financial review workflows used by the Managing Partner for revenue discussions. The project also supported compliance activities, with the books closed for 2021, filing of quarterly New York state taxes, and clarification of a VAT issue with a Swiss client.
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24 Hour Fitness | Leisure and Hospitality | 7500 | $1.5B | United States | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2018 | n/a |
In 2018, 24 Hour Fitness implemented Microsoft Dynamics 365 Sales. The deployment targeted Sales Automation,Sales Engagement to unify member marketing and sales workflows across more than 400 US health clubs serving millions of members.
Microsoft Dynamics 365 Sales was configured to centralize contact and member records, enable lead and opportunity tracking, and support sales engagement activities including personalized outreach and sequenced engagement. The implementation emphasized data analytics driven workflows to align sales outreach with segmented marketing campaigns and to enable personalized member communications.
Technically the solution was integrated with Adobe Experience Cloud hosted on Microsoft Azure, creating a linked marketing and sales data layer that supports shared customer profiles and campaign personalization. Operational scope covered marketing, sales, and member services across the United States club network, with governance focused on coordinating marketing automation and sales operations workflows. The combined Microsoft Dynamics 365 Sales and Adobe Experience Cloud integration supported new personalization capabilities and contributed to bringing in record numbers of members and helping more people reach their fitness goals.
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a.s.r. | Insurance | 4294 | $23.9B | Netherlands | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2018 | n/a |
In 2018, a.s.r. implemented Microsoft Dynamics 365 Sales as its Sales Automation,Sales Engagement platform. The initial deployment established a single Microsoft CRM instance to support multiple business lines within the insurance organization and to centralize sales execution and engagement workflows.
The implementation configured Microsoft Dynamics 365 Sales core capabilities, including account and contact management, lead to opportunity conversion, opportunity and pipeline management, activity and task tracking, quote management, and sales engagement automation consistent with Sales Automation,Sales Engagement functionality. Configurations included role based security and process driven sales stages, with modeling of insurance product entities and opportunity lifecycles to align to underwriting and broker interactions.
Operational coverage extended across Sales, Customer Service and Marketing functions, with the platform used as a shared customer engagement layer for business lines rather than a single departmental silo. The single platform approach supported consistent record structures, standardized customer profiles, and consolidated case and interaction records for front office teams across those functions.
Governance and rollout followed a phased, business line oriented approach, with centralized configuration control, standardized process templates, and staged user enablement to enforce CRM hygiene and data model consistency. Microsoft Dynamics 365 Sales served as the enterprise contact and opportunity system for a.s.r., providing a unified foundation for subsequent Customer Service and Marketing engagements on the same Microsoft platform.
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A2Dominion Group | Non Profit | 1000 | $556M | United Kingdom | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2022 | n/a |
In 2022, A2Dominion Group implemented Microsoft Dynamics 365 Sales as a core Sales Automation,Sales Engagement initiative. The Microsoft Dynamics 365 Sales deployment was executed under the Fit for the Future Programme, with the Project Services Training team coordinating adoption activities and system readiness across stakeholder groups.
The implementation centered on Microsoft Dynamics 365 Sales configuration for sales automation workflows, contact and opportunity management, and sales activity tracking aligned with Dynamics 365 Customer Engagement and Finance and Operations process touchpoints. Configuration work emphasized cloud-hosted Dynamics 365 Sales tenant settings, security roles and sales process orchestration to support multi-departmental use and remote working patterns.
Integrations and operational coverage included an organised roll-out of Microsoft Teams for collaboration and remote induction, use of a learning management system to publish training materials and schedule virtual instructor-led training events, and active monitoring of sprint and environment updates through DevOps. The programme involved coordination with internal IT, subject matter experts, business analysts and the testing team, and included collaboration with an external Microsoft vendor to support the next phase of deployment.
Governance and adoption activities were delivered through structured training, instructional video assets, communities of practice and remote Contact Centre inductions, with accessibility and wellbeing considerations embedded into learning design. Change governance used BA and SME sponsorship, iterative testing cycles and environment governance to manage releases and user enablement for Microsoft Dynamics 365 Sales across multiple departments.
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Absolent Air Care Group | Manufacturing | 477 | $134M | Sweden | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2021 | n/a |
In 2021, Absolent Air Care Group implemented Microsoft Dynamics 365 Sales as part of its Sales Automation,Sales Engagement portfolio. The deployment was positioned to work alongside Dynamics 365 Finance & Operations, with an Information System Manager tasked with elevating ERP and CRM capabilities and owning solution architecture and quality for the sales domain.
Microsoft Dynamics 365 Sales was configured to deliver core Sales Automation,Sales Engagement capabilities including lead and opportunity management, account and contact management, sales pipeline visibility, quoting and activity tracking, and sales analytics and dashboards. Configuration work emphasized CRM data model alignment with commercial processes, sales activity workflows, and sales engagement tooling consistent with a mid-market manufacturing sales organization.
Operational governance was centralized under an Information System Manager who leads a small application team operating across the UK, France and Canada, responsible for requirements gathering, solution proposals, configuration stewardship, and release coordination. Integration focus remained on ensuring data continuity with Dynamics 365 Finance & Operations to support order to cash and commercial operations, while ownership of rollout, change control, and ongoing application support was consolidated within the internal application team.
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Non Profit | 1341 | $298M | United Kingdom | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2020 | n/a |
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Professional Services | 69000 | $3.6B | United States | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2019 | n/a |
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Manufacturing | 100 | $15M | United States | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2021 | n/a |
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Non Profit | 95 | $4M | United Kingdom | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2018 | n/a |
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Construction and Real Estate | 802 | $122M | United Kingdom | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2019 | n/a |
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Buyer Intent: Companies Evaluating Microsoft Dynamics 365 Sales
- Anrok, a United States based Professional Services organization with 59 Employees
- Qlogitek, a Canada based Distribution company with 30 Employees
- Prospectlab, a Netherlands based Professional Services organization with 25 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Anrok | Professional Services | 59 | $4M | United States | 2025-10-02 | |
| Qlogitek | Distribution | 30 | $5M | Canada | 2025-08-20 | |
| Prospectlab | Professional Services | 25 | $4M | Netherlands | 2025-06-26 | |
| Professional Services | 2200 | $370M | United States | 2025-03-26 | ||
| Professional Services | 30157 | $1.6B | India | 2025-03-21 | ||
| Manufacturing | 250 | $35M | Germany | 2025-03-05 | ||
| Professional Services | 20 | $2M | France | 2025-02-10 | ||
| Construction and Real Estate | 90 | $10M | United States | 2024-05-31 |