List of Mirakl Ads Customers
Mirakl
12 Rue de Lubeck,
Paris, 75116,
France
Paris, 75116,
France
33 1 72 31 62 00
Professional Services
794
$177M
Since 2010, our global team of researchers has been studying Mirakl Ads customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mirakl Ads for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mirakl Ads for Digital Advertising Platform include: Worten, a Portugal based Manufacturing organisation with 4000 employees and revenues of $1.10 billion, Jumia, a Germany based Retail organisation with 2163 employees and revenues of $167.5 million, Secret Sales, a United Kingdom based Retail organisation with 52 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Mirakl Ads, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mirakl Ads customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Jumia | Retail | 2163 | $168M | Germany | Mirakl | Mirakl Ads | Digital Advertising Platform | 2025 | n/a |
In 2025, Jumia deployed Mirakl Ads to elevate its retail media program and accelerate marketplace advertising capabilities. Mirakl Ads is implemented as a Digital Advertising Platform configured to support sponsored product ad campaigns and retail media monetization for both first-party and third-party sellers.
The deployment implemented core advertising modules including AI-powered optimization, automated campaign management, sponsored product ads, and advertiser self-service controls. Mirakl Ads was configured to provide advanced automation for bid and budget orchestration, algorithmic placement optimization, and centralized campaign lifecycle management, enabling advertisers from large brands to small marketplace sellers to create and manage campaigns within the platform.
Operational coverage spans Jumia’s African markets with active advertising availability in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco, and Ivory Coast, and the solution was integrated into Jumia’s advertising ecosystem and seller interfaces to surface personalized product recommendations and ad placements. The Mirakl Ads implementation emphasizes platform-level AI tuning and campaign reporting, aligning advertising workflows with marketplace catalog and seller inventory feeds.
Jumia executed the Mirakl Ads rollout in a rapid two month timeline, formalizing governance for advertising operations and seller enablement to scale retail media offerings. The project is described by Jumia as advancing monetization, improving customer engagement, and supporting the company’s ambition to grow gross profit and accelerate its path to profitability, while enabling centralized adops workflows and seller-facing campaign governance.
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Secret Sales | Retail | 52 | $5M | United Kingdom | Mirakl | Mirakl Ads | Digital Advertising Platform | 2025 | n/a |
In 2025, Secret Sales implemented Mirakl Ads to launch a retail media program across its marketplace and first party eCommerce channels. Secret Sales implemented Mirakl Ads, a Digital Advertising Platform, to monetize high intent traffic and provide advertising capabilities to its network of more than 2,400 premium brands and an engaged audience of 18 million unique visits.
The Mirakl Ads deployment focuses initially on sponsored product advertising, with configuration of AI powered campaign creation, automation and optimization capabilities that support both self service workflows for smaller brands and expanded campaign orchestration for larger advertisers. Functional capabilities deployed include campaign management, audience targeting, AI driven bid and budget automation, creative placement on product inventory, and platform level reporting and analytics aligned to marketplace merchandising.
Integration scope centers on the Secret Sales marketplace platform and its first party commerce flows, enabling ad inventory to be surfaced alongside product listings while preserving the site experience for 5.5 million customers. The rollout begins in the United Kingdom in May 2025 with a staged expansion into Germany and additional European markets starting June 2025, initially covering luxury and premium brand partners and planned to add new advertising formats over time.
Governance is organized under a central retail media function led by the VP Retail Media, with operational coordination across brand partnerships, marketplace operations, and merchandising teams to manage campaign onboarding, creative standards, and campaign lifecycle controls. The implementation is framed as the foundation for a sustainable retail media ecosystem that transforms high value online traffic into a revenue generating asset, while maintaining relevance and personalization through Mirakl Ads AI driven controls and preserving the platform s premium shopping experience.
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Worten | Manufacturing | 4000 | $1.1B | Portugal | Mirakl | Mirakl Ads | Digital Advertising Platform | 2025 | n/a |
In 2025, Worten deployed Mirakl Ads as its Digital Advertising Platform to launch a marketplace advertising strategy. Launched July 15, 2025, the Mirakl Ads self-service platform is available to active Worten marketplace sellers across Worten’s website and app in Portugal, a channel that records 180 million annual sessions and hosts over 3,000 sellers.
Mirakl Ads provides sponsored product formats and auction-based bidding capabilities, enabling sellers to promote items across category pages, search results, and product pages. The implementation emphasizes intelligent auction technology that prioritizes ad relevance and campaign performance, together with a cost-per-click pricing model that charges advertisers only for actual clicks, giving sellers granular campaign control.
The deployment is integrated into Worten’s ecommerce touchpoints, embedding Mirakl Ads into site and app placement workflows to influence visibility at every stage of the customer journey. Operational scope centers on marketplace sellers and marketplace operations, with direct impact on merchandising, digital marketing, and seller acquisition and enablement processes.
Governance and rollout followed a seller-first, self-service model that opened access to active sellers immediately and plans phased expansion of new features and ad formats. According to Marta Sousa, Digital Business Director at Worten, the Mirakl Ads launch produced a 40 percentage point increase in sellers’ ability to generate sales, while strengthening Worten’s digital ecosystem value proposition by improving seller monetization and delivering more relevant shopping experiences for customers.
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Buyer Intent: Companies Evaluating Mirakl Ads
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FAQ - APPS RUN THE WORLD Mirakl Ads Coverage
Mirakl Ads is a Digital Advertising Platform solution from Mirakl.
Companies worldwide use Mirakl Ads, from small firms to large enterprises across 21+ industries.
Organizations such as Worten, Jumia and Secret Sales are recorded users of
Mirakl Ads for Digital Advertising Platform.
Companies using Mirakl Ads are most concentrated in Manufacturing and Retail, with adoption spanning over 21 industries.
Companies using Mirakl Ads are most concentrated in Portugal, Germany and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Mirakl Ads across Americas, EMEA, and APAC.
Companies using Mirakl Ads range from small businesses with 0-100 employees - 33.33%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.
Customers of Mirakl Ads include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Mirakl Ads customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Digital Advertising Platform.