List of Mood Media Vibenomics Customers
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United States
Since 2010, our global team of researchers has been studying Mood Media Vibenomics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mood Media Vibenomics for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mood Media Vibenomics for Marketing Automation include: Kroger, a United States based Retail organisation with 409000 employees and revenues of $147.12 billion, Lowe'S, a United States based Retail organisation with 270000 employees and revenues of $83.67 billion, Hy-Vee, a United States based Retail organisation with 93000 employees and revenues of $12.00 billion and many others.
Contact us if you need a completed and verified list of companies using Mood Media Vibenomics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mood Media Vibenomics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hy-Vee | Retail | 93000 | $12.0B | United States | Mood Media | Mood Media Vibenomics | Marketing Automation | 2022 | n/a |
In 2022 Hy-Vee deployed Mood Media Vibenomics to deliver targeted in-store audio advertising across its supermarket footprint. The Mood Media Vibenomics deployment, classified as Marketing Automation, was contracted as a multi year partnership to enable programmatic audio campaigns and create retail media inventory across more than 400 Midwestern locations in the United States.
Implementation centered on in-store audio campaign management, programmatic ad insertion, and audience targeting for aisle level and store level playback. Mood Media Vibenomics was configured to support scheduled advertising rotations, spot sequencing and centralized content provisioning, aligning the Marketing Automation application with Hy-Vee retail marketing workflows.
Operational scope focused on in-store audio channels across the announced Midwestern supermarket locations, supporting Hy-Vee retail marketing and retail media sales functions. The rollout was positioned to monetize audio channels and enrich the in-store customer experience through targeted advertising and retail media inventory offered to advertisers.
Governance reflected a multi year commercial program between Hy-Vee and Mood Media Vibenomics, with deployment and campaign orchestration centralized to the vendor platform and operational oversight retained by Hy-Vee retail marketing teams. Outcomes explicitly stated in the announcement include enabling programmatic audio campaigns and additional retail media revenue, and enhancing the in-store customer experience through monetized audio channels.
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Kroger | Retail | 409000 | $147.1B | United States | Mood Media | Mood Media Vibenomics | Marketing Automation | 2020 | n/a |
In 2020 Kroger deployed Mood Media Vibenomics to launch targeted in-store audio advertising across approximately 2,300 U.S. stores. The implementation used Mood Media Vibenomics as a Marketing Automation application focused on in-store audio and retail media modules to reach shoppers at the point of purchase.
Kroger integrated 84.51° customer and shopper analytics to inform daypart scheduling and localized targeting, enabling programmatic in-store audio insertion and geographically tuned creative rotation. Module usage included in-store audio and retail media capabilities, with configuration of daypart rules, local market feeds, and programmatic ad insertion consistent with retail audio inventory workflows.
Operational coverage centered on the United States store footprint and impacted shopper communications and retail media operations, aligning audio advertising with merchandising and promotional timing. The rollout emphasized data driven targeting and programmatic orchestration to drive incremental sales at the point of purchase as stated in public announcements.
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Lowe'S | Retail | 270000 | $83.7B | United States | Mood Media | Mood Media Vibenomics | Marketing Automation | 2024 | n/a |
In 2024 Lowe'S partnered with Vibenomics to deploy Mood Media Vibenomics across its U.S. store network as part of an expansion of its retail media capabilities. This implementation uses the Mood Media Vibenomics application within the Marketing Automation category to enable programmatic in store audio advertising across Lowe'S locations.
The deployment focused on programmatic audio ad delivery, campaign orchestration, scheduling and automated ad insertion at point of play, leveraging typical Marketing Automation workflows for campaign setup, creative rotation and reporting. Mood Media Vibenomics was configured to support audience targeting and campaign level measurement, with reporting aligned to retail media sales channels and brand advertising workflows.
Operational scope was chain wide across Lowe'S U.S. locations, managed through the Lowe'S media network and impacting marketing, category management and retail media sales functions. Early beta results for participating appliance and CPG brands demonstrated incremental sales lift and return on ad spend, and the implementation used in store audio as described in the press release.
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