List of MPP.360 Customers
Since 2010, our global team of researchers has been studying MPP.360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MPP.360 for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MPP.360 for Marketing Automation include: Otto Group, a Germany based Retail organisation with 41186 employees and revenues of $117.63 billion, Deutsche Bahn, a Germany based Transportation organisation with 324136 employees and revenues of $6.60 billion, ECE Projektmanagement G.m.b.H. and Co. KG, a Germany based Construction and Real Estate organisation with 3400 employees and revenues of $1.30 billion and many others.
Contact us if you need a completed and verified list of companies using MPP.360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MPP.360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Deutsche Bahn | Transportation | 324136 | $6.6B | Germany | MPP.360 | MPP.360 | Marketing Automation | 2023 | n/a | In 2023 Deutsche Bahn deployed MPP.360 to automate print production and to provide self service creation of on brand recruitment materials and internal corporate items. MPP.360 is a Marketing Automation application implemented with modules such as smart briefings, InDesign rendering and print system connectivity to enable guided brief to delivery workflows. The deployment targeted HR and internal communications in Germany, centralizing the brief intake and artwork generation for recruitment and employee facing collateral. The implementation emphasized self service production so business teams could create approved templates and asset variations without creative team intervention. Functional configuration included smart briefings for structured request capture, InDesign rendering for template driven artwork generation and print system connectivity to hand off production files to print. These modules were orchestrated to automate the end to end brief to delivery lifecycle, reducing manual coordination in print production and enabling automated rendering and proofing steps. Governance and process restructuring accompanied the technical rollout, with template and brand controls embedded in the self service interfaces to maintain consistency across recruitment materials and internal corporate items. The vendor case study describes a transformation from manual processes to guided automated workflows, improving speed and consistency for HR and internal communications in Germany. | |
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ECE Projektmanagement G.m.b.H. and Co. KG | Construction and Real Estate | 3400 | $1.3B | Germany | MPP.360 | MPP.360 | Marketing Automation | 2023 | n/a | In 2023, ECE Projektmanagement G.m.b.H. and Co. KG implemented MPP.360. MPP.360 was deployed as Marketing Automation to scale localized newsletter marketing across more than 100 shopping centers in Germany, enabling central teams to supply core content while local center managers personalize messages for their audiences. The implementation centers on template based content provisioning, localization controls, and an approval workflow that separates corporate content production from local customization. Configuration included a centralized content library, role based access for corporate marketers and local center managers, and campaign scheduling to manage recurring newsletter cycles. The vendor case study explicitly documents a Salesforce Marketing Cloud connector that routes approved newsletters from MPP.360 into Salesforce Marketing Cloud for automated distribution. Operational coverage spans corporate marketing teams and local center managers across German centers, with governance defined around content approval, staging, and automated release. The case study notes reduced manual handoffs and faster delivery of localized newsletters. | |
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Otto Group | Retail | 41186 | $117.6B | Germany | MPP.360 | MPP.360 | Marketing Automation | 2023 | n/a | In 2023, Otto Group deployed MPP.360 as a Marketing Automation platform to orchestrate high volume digital marketing production across Germany. The implementation centralized briefing and approval workflows for campaign creation and the production of ads and push notifications, positioning MPP.360 as the operational hub for campaign execution. MPP.360 was configured to automate briefings, approvals and creative production orchestration, with built in quality checks and BI and production monitoring embedded into campaign pipelines. Functional capabilities emphasized campaign asset orchestration, approval workflow automation and production monitoring to support sustained high volume output. The solution integrates with DAM, PIM and CRM systems to pull assets, product information and audience data into automated briefs and to trigger multi channel ad and push notification production. Integrations enabled controlled handoffs between marketing operations, creative teams and channel delivery systems, allowing the orchestration layer to manage asset provenance and messaging consistency. Governance was restructured around automated approval gates and system managed workflows to enforce brand guidelines and accelerate production cycles. The vendor case study cites automated workflows, built in quality checks and BI and production monitoring as key elements, and reports improved efficiency and ensured brand compliance as outcomes of the implementation. |
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