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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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List of MyLoyal Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Ismageriet Denmark Leisure and Hospitality 330 $16M Denmark MyLoyal MyLoyal Platform Customer Loyalty 2024 n/a
In 2024, Ismageriet Denmark deployed the MyLoyal Platform as its Customer Loyalty solution, going live with a POS integrated CRM and marketing loyalty implementation in Denmark. The deployment is documented in Ismageriet’s publicly published loyalty terms, which name MyLoyal as the data processor and describe program mechanics such as wallet savings of 10 percent, points accrual, stamp cards, and mobile app rewards. The MyLoyal Platform implementation centers on wallet and points management, stamp card logic, and mobile app reward functionality, configured to record and redeem customer entitlements at the point of sale. Configuration work emphasized transaction linked points posting, wallet balance visibility in the customer mobile app, and stamp card lifecycle rules, producing a unified customer loyalty record within the MyLoyal Platform. Integrations are implemented at the point of sale and with CRM and marketing workflows to enable real time enrollment, transaction triggered points and wallet updates, and program communications driven from the platform. Operational scope is customer facing retail operations in Denmark, with the platform used to orchestrate loyalty interactions between store POS, the customer mobile app, and marketing communications modules. Governance for the program is stated in the loyalty terms, with MyLoyal acting as data processor for customer loyalty data, and program rules codified for wallet savings, points expiry, and stamp card redemption. Enrollment, redemption and communications workflows were formalized to align POS transaction events with CRM segmentation and marketing campaign triggers through the MyLoyal Platform.
Mad & Kaffe Denmark Leisure and Hospitality 100 $8M Denmark MyLoyal MyLoyal Platform Customer Loyalty 2024 n/a
In 2024, Mad & Kaffe Denmark deployed the MyLoyal Platform as a white label mobile application in the Customer Loyalty category to onboard guests and centralize guest marketing. The MyLoyal Platform serves as a CRM and marketing loyalty solution, supporting guest enrollment, digital wallets and in‑app messaging to manage repeat visit programs across Mad & Kaffe’s Denmark operations. Functional capabilities implemented include points accrual, wallet discounts, digital stamp cards, offer issuance and push notifications, configured to drive repeat visits and capture guest identifiers during onboarding. Operational ownership is aligned to marketing and guest experience teams who manage campaign creatives, loyalty rule configuration and push cadence, while the MyLoyal Platform records program state and redemption in the app, and the brand reports improved guest engagement after adopting the MyLoyal Platform.
Mash Denmark Leisure and Hospitality 36 $3M Denmark MyLoyal MyLoyal Platform Customer Loyalty 2024 n/a
In 2024, Mash Denmark deployed the MyLoyal Platform to publish the MASH Loyalty Club app as part of a restaurant CRM and marketing loyalty deployment in Denmark. The MyLoyal Platform is being used in the Customer Loyalty category to operate membership and rewards functionality for Mash Denmark. The implementation configures explicit customer loyalty modules including points accumulation, tiered membership, digital stamp cards and time bound promotional offers. The MyLoyal Platform deployment includes standard Customer Loyalty capabilities such as membership management, rewards rule configuration, customer segmentation for targeted offers and in app offer delivery and engagement workflows. Operational coverage is focused on Mash Denmark restaurants and the companys CRM and marketing functions, with the customer facing MASH Loyalty Club app serving guest engagement and repeat visit objectives. The deployment is a country level rollout in Denmark and is positioned to support restaurant staff interaction with loyalty driven offers at point of service as well as centralized campaign management. The rollout went live in 2024 and governance is centered on Mash Denmarks marketing and customer loyalty activities, aligning app driven offers with CRM initiatives. The implementation is intended to increase repeat visits via app driven offers and ongoing campaign orchestration.
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FAQ - APPS RUN THE WORLD MyLoyal Platform Coverage

MyLoyal Platform is a Customer Loyalty solution from MyLoyal.

Companies worldwide use MyLoyal Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Ismageriet Denmark, Mad & Kaffe Denmark and Mash Denmark are recorded users of MyLoyal Platform for Customer Loyalty.

Companies using MyLoyal Platform are most concentrated in Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using MyLoyal Platform are most concentrated in Denmark, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of MyLoyal Platform across Americas, EMEA, and APAC.

Companies using MyLoyal Platform range from small businesses with 0-100 employees - 66.67%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of MyLoyal Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified MyLoyal Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.