List of NeoGrid PROMOTrade Customers
NeoGrid
Av. Chucri Zaidan, 246, 18th floor Vila Cordeiro,
Sаo Paulo, 04583-916,
Brazil
Sаo Paulo, 04583-916,
Brazil
55 47 3043-7400
Professional Services
996
$53M
Since 2010, our global team of researchers has been studying NeoGrid PROMOTrade customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased NeoGrid PROMOTrade for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using NeoGrid PROMOTrade for Trade Promotion Management include: Nestle Brazil, a Brazil based Consumer Packaged Goods organisation with 32000 employees and revenues of $11.80 billion, AB InBev LATAM, a Brazil based Consumer Packaged Goods organisation with 25023 employees and revenues of $9.12 billion, Danone Brazil, a Brazil based Consumer Packaged Goods organisation with 4500 employees and revenues of $866.0 million and many others.
Contact us if you need a completed and verified list of companies using NeoGrid PROMOTrade, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The NeoGrid PROMOTrade customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
AB InBev LATAM | Consumer Packaged Goods | 25023 | $9.1B | Brazil | NeoGrid | NeoGrid PROMOTrade | Trade Promotion Management | 2024 | n/a |
In 2024, AB InBev LATAM began deploying NeoGrid PROMOTrade to increase transparency and value capture from promotional spend and retail media actions in Brazil. NeoGrid PROMOTrade is being applied as a Trade Promotion Management solution to centralize promotion planning and to govern retail marketing activities across commercial teams.
The implementation emphasizes core Trade Promotion Management capabilities, including promotion planning and calendar management, trade spend capture and accruals, promotion lifecycle workflows, claims processing and authorization, and promotional analytics and reporting. Configuration work focused on mapping approval flows and automation of standard promotional templates to improve consistency in trade execution.
Operational scope covers commercial, trade marketing and sales functions in Brazil, with the platform positioned to enhance collaboration with retail customers and to coordinate retail media actions alongside in-store promotions. The rollout began in 2024 with an estimated go live in the same year, staged to align promotional planning cycles with retailer collaboration windows.
Governance changes include tightened approval controls for promotional funding and clarified ownership for promotion performance monitoring, designed to surface spend transparency and improve value capture from promotions and retail media. The stated objective is improved collaboration with retailers and optimization of promotional ROI in Brazil, with detailed operationalization of promotion workflows and reporting to support those goals.
|
 |
Danone Brazil | Consumer Packaged Goods | 4500 | $866M | Brazil | NeoGrid | NeoGrid PROMOTrade | Trade Promotion Management | 2024 | n/a |
In 2024, Danone Brazil is inferred to have adopted NeoGrid PROMOTrade for Trade Promotion Management. Public NeoGrid case coverage documents Danone Brazil using NeoGrid solutions Lett and EDI Mercantil to drive improvements in sell-out and net sales across retail and e-commerce initiatives, and NeoGrid PROMOTrade was launched in 2024 as the vendor's dedicated trade promotion and retail media platform.
NeoGrid PROMOTrade is described in scope as a centralized Trade Promotion Management application likely configured for promotion planning, campaign calendaring, budgeting, and promotion lifecycle workflows. Implementation signals point to configuration of promotional mechanics, claim reconciliation workflows, and retail-media activation capabilities that align with standard Trade Promotion Management functional modules.
Operational coverage for the inferred PROMOTrade deployment is focused on commercial and category management functions supporting Danone Brazil's retail and e-commerce channels, and it is expected to interoperate with the NeoGrid Lett and EDI Mercantil components documented in public case materials. The documented use of NeoGrid Lett and EDI Mercantil suggests integration touchpoints for sell-out data ingestion, retailer collaboration, and order orchestration that would enable PROMOTrade to reconcile promotional claims and drive execution consistency.
Governance and rollout emphasis is inferred to include staged pilots across retail and e-commerce channels, centralized promotion governance, and cross functional workflows between commercial, trade marketing, and finance teams to standardize promotional rules and execution. This narrative is grounded in NeoGrid public case coverage of Danone Brazil and in the timing of NeoGrid PROMOTrade's 2024 launch, therefore PROMOTrade adoption is inferred rather than explicitly documented.
|
 |
Nestle Brazil | Consumer Packaged Goods | 32000 | $11.8B | Brazil | NeoGrid | NeoGrid PROMOTrade | Trade Promotion Management | 2024 | n/a |
In 2024 Nestle Brazil is documented as a NeoGrid customer and is inferred to be using NeoGrid PROMOTrade for Trade Promotion Management, based on Neogrid case materials linking Nestlé to Neogrid solutions and vendor messaging that positions PROMOTrade as the trade promotion and retail media offering. This placement ties the company, NeoGrid PROMOTrade, and the Trade Promotion Management category directly to Nestlé Brazil’s commercial agenda in the region.
The implementation narrative aligns with standard Trade Promotion Management functionality, oriented around promotion planning, promotional calendar management, trade fund and rebate administration, promotion scenario modeling, and promotional analytics and reporting. NeoGrid PROMOTrade is referenced as the application delivering these capabilities, with configuration expected to reflect SKU and assortment controls, promotional hierarchies, and channel-specific campaign templates consistent with CPG promotion workflows.
Operational scope for the inferred deployment centers on commercial, trade, category management, and sales functions within Nestle Brazil, supporting retailer collaboration and in-channel promotion execution as well as retail media planning for e-commerce and traditional retail accounts. The evidence set includes Nestlé’s participation in Neogrid events on promotional and retail strategies, which supports the alignment of platform capabilities with local market go-to-market practices.
Governance and process changes are expected to emphasize promotion approval workflows, master data governance for SKUs and pricing, and synchronized campaign calendars to coordinate execution with retail partners. The available documentation does not specify named system integrations or measured outcomes for NeoGrid PROMOTrade, therefore implementation descriptions focus on architecture and functional scope consistent with Trade Promotion Management deployments in CPG environments.
|
Showing 1 to 3 of 3 entries
Buyer Intent: Companies Evaluating NeoGrid PROMOTrade
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating NeoGrid PROMOTrade. Gain ongoing access to real-time prospects and uncover hidden opportunities.
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
FAQ - APPS RUN THE WORLD NeoGrid PROMOTrade Coverage
NeoGrid PROMOTrade is a Trade Promotion Management solution from NeoGrid.
Companies worldwide use NeoGrid PROMOTrade, from small firms to large enterprises across 21+ industries.
Organizations such as Nestle Brazil, AB InBev LATAM and Danone Brazil are recorded users of
NeoGrid PROMOTrade for Trade Promotion Management.
Companies using NeoGrid PROMOTrade are most concentrated in Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using NeoGrid PROMOTrade are most concentrated in Brazil, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of NeoGrid PROMOTrade across Americas, EMEA, and APAC.
Companies using NeoGrid PROMOTrade range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 66.67%.
Customers of NeoGrid PROMOTrade include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified NeoGrid PROMOTrade customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Trade Promotion Management.