List of NextChapter MIM Customers
Amsterdam, 1062 XD,
Netherlands
Since 2010, our global team of researchers has been studying NextChapter MIM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased NextChapter MIM for Customer Loyalty, Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using NextChapter MIM for Customer Loyalty, Trade Promotion Management include: Didi Netherlands, a Netherlands based Retail organisation with 25 employees and revenues of $10.0 million, Sport2000 Netherlands, a Netherlands based Retail organisation with 10 employees and revenues of $5.0 million, Mart Visser, a Netherlands based Retail organisation with 25 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using NextChapter MIM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The NextChapter MIM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Didi Netherlands | Retail | 25 | $10M | Netherlands | NextChapter | NextChapter MIM | Customer Loyalty,Trade Promotion Management | 2021 | n/a |
In 2021, Didi Netherlands implemented NextChapter MIM as part of a broader NextChapter multi-suite to relaunch its digital-first fashion business. The program went live with a unified commerce platform including webshop, PIM, OMS and CMS to support online sales and streamline order and fulfillment processes across the Netherlands.
NextChapter MIM was adopted to address Customer Loyalty,Trade Promotion Management needs, inferred from the integrated deployment of PIM, OMS and CMS in the NextChapter suite. The implementation treated NextChapter MIM as an orchestration layer for loyalty enrollment and promotion rule management, leveraging shared product master data and order events from the PIM and OMS to drive targeted promotions and customer segmentation.
Architecturally the deployment centralized catalog and order data within the NextChapter suite, enabling coordinated promotion execution across the webshop and fulfillment channels. Configuration work focused on promotion calendars, loyalty tier logic and automated order-level promotion application, and standard category-aligned capabilities such as couponing, price rules and loyalty accrual workflows.
Operational scope covered online merchandising, marketing, customer service and fulfillment in the Netherlands, supporting the relaunch of the digital storefront. Governance emphasized cross-functional configuration ownership between merchandising and operations and a staged rollout to align promotional calendars with webshop campaigns.
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Mart Visser | Retail | 25 | $5M | Netherlands | NextChapter | NextChapter MIM | Customer Loyalty,Trade Promotion Management | 2024 | n/a |
In 2024, Mart Visser deployed NextChapter MIM as part of a broader adoption of NextChapter's unified commerce suite. The initiative targeted modernization of the retailer's B2C webshop and centralization of product and marketing content, using PIM and CMS integrations to synchronize catalogs and promotional assets. Mart Visser implemented NextChapter MIM to enable Customer Loyalty,Trade Promotion Management capabilities within a multi-module commerce architecture that also included PIM, OMS, and CMS components.
NextChapter MIM was configured to support loyalty program lifecycle management and trade promotion workflows, using customer segmentation, promotion setup, coupon and voucher orchestration, and redemption validation tied to order events. Integration points ingested product master data from the PIM and published promotional content to the CMS, while the OMS supplied order and fulfillment signals for promotion eligibility and settlement. The implementation emphasized centralized promotion governance, campaign scheduling, and rule-based orchestration to deliver consistent offers on the B2C webshop.
Operational coverage included e-commerce, marketing, merchandising, and operations teams, with the rollout anchored in the Netherlands to support international growth. Governance changes established centralized approval workflows for promotions and a single source of product and marketing content to reduce cross-team friction. NextChapter MIM, together with NextChapter's PIM, OMS, and CMS layers, provided the orchestration layer for omnichannel loyalty and trade promotion management aligned to Mart Visser's expansion objectives.
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Sport2000 Netherlands | Retail | 10 | $5M | Netherlands | NextChapter | NextChapter MIM | Customer Loyalty,Trade Promotion Management | 2023 | n/a |
In 2023, Sport2000 Netherlands implemented NextChapter MIM as part of NextChapter's multiˣ unified commerce platform to centralize commerce operations and support Customer Loyalty,Trade Promotion Management. The deployment of NextChapter MIM occurred alongside the platform's PIM, OMS, and CMS capabilities to create a single source of product and order truth for the retailer.
The implementation centralized product data using the PIM capability to improve catalog and availability accuracy, enabled omnichannel features including click & collect and store availability, and improved order routing logic across approximately 60 stores in the Netherlands. Module-level use of NextChapter MIM for Customer Loyalty,Trade Promotion Management is inferred from the broader NextChapter suite deployment, and was used to orchestrate promotion and loyalty workflows consistent with trade promotion management and customer loyalty functional patterns.
Operational scope covered store operations, e-commerce merchandising, and fulfillment across Sport2000 Netherlands retail locations, with configuration work focused on catalog governance, inventory visibility, and order routing rules. The rollout delivered a more stable and scalable customer experience by unifying product, order, and promotional workflows under NextChapter MIM and the associated NextChapter platform components.
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Buyer Intent: Companies Evaluating NextChapter MIM
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