List of NielsenIQ Activate Customers
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Since 2010, our global team of researchers has been studying NielsenIQ Activate customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased NielsenIQ Activate for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using NielsenIQ Activate for Customer Experience include: Tesco, a United Kingdom based Retail organisation with 340000 employees and revenues of $93.25 billion, Eroski, a Spain based Retail organisation with 50000 employees and revenues of $6.00 billion, REMA 1000, a Norway based Retail organisation with 20252 employees and revenues of $2.81 billion, Super-Pharm Israel, a Israel based Retail organisation with 5000 employees and revenues of $1.31 billion and many others.
Contact us if you need a completed and verified list of companies using NielsenIQ Activate, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The NielsenIQ Activate customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Eroski | Retail | 50000 | $6.0B | Spain | The Nielsen Company | NielsenIQ Activate | Customer Experience | 2023 | n/a |
In 2023 Eroski implemented NielsenIQ Activate to enhance its EROSKI Club loyalty program, deploying the Customer Experience platform to deliver individualized offers and omnichannel personalization across Spain. The agreement emphasizes using NielsenIQ Activate to centralize personalization workflows and loyalty integration for retail operations and digital channels.
NielsenIQ Activate was configured to operate as a personalization and offers orchestration layer, leveraging audience segmentation, real-time decisioning, offer management, and campaign orchestration capabilities typical of Customer Experience platforms. The implementation focused on individualized offer generation and activation across online and in-store touchpoints, aligning marketing automation and loyalty program rules with personalized promotion delivery.
Operational coverage was scoped to EROSKI Club members across Spain, integrating EROSKI Club loyalty data into NielsenIQ Activate to enable omnichannel activation through digital channels and store-level redemption flows. Governance was structured to align marketing, CRM, loyalty program management, and merchandising processes, with phased rollout and cross-functional review to operationalize personalized offer rules. The stated objective of the implementation is to drive sales growth and stronger customer engagement through improved personalization and loyalty-integration capabilities.
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REMA 1000 | Retail | 20252 | $2.8B | Norway | The Nielsen Company | NielsenIQ Activate | Customer Experience | 2022 | n/a |
In 2022, REMA 1000 deployed NielsenIQ Activate to power data driven personalization and enterprise segmentation across its Nordic retail operations. The deployment is positioned as a Customer Experience initiative to enable weekly refinement of offers and to improve customer experience both online and in store, supporting merchandising, marketing, ecommerce, and store operations functions.
Implementation centered on NielsenIQ Activate's audience building and segmentation capabilities, with configuration of enterprise segmentation models and reusable audience definitions. Workflows were established to operationalize segmentation into targeting and personalization activities, enabling a weekly cadence for offers and audience updates and embedding segment outputs into promotional planning and digital engagement workflows.
Operational coverage spanned REMA 1000's Nordic retail footprint with centralized analytics governance and localized execution, aligning central data teams and market level merchandising and marketing groups. Governance focused on segment lifecycle management, auditability of audience rules, and a repeatable weekly refinement process, while outcomes included the stated ability to refine offers weekly and improved customer experience in both online and in store channels through targeted personalization using NielsenIQ Activate.
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Super-Pharm Israel | Retail | 5000 | $1.3B | Israel | The Nielsen Company | NielsenIQ Activate | Customer Experience | 2024 | n/a |
In 2024, Super-Pharm Israel implemented NielsenIQ Activate to rework its personalization and coupon strategy, targeting loyalty and app channels and addressing Customer Experience across the retailer's Israel operations. The engagement focused on increasing incremental sales and shopper turnover through data driven offer orchestration for registered loyalty members.
NielsenIQ Activate was configured to use personalized offer management and campaign activation capabilities, with implementation work emphasizing segmentation, coupon optimization and supplier collaboration. The deployment instrumented offer lifecycle management, campaign scheduling and audience segmentation to support targeted coupon delivery and coordinated supplier funded promotions. These modules supported optimization of offer selection and campaign timing across mobile app and loyalty touchpoints.
The implementation extended across marketing, loyalty program operations and category management teams, integrating workflows for supplier approvals and campaign funding within retailer processes. Operational coverage centered on the Super-Pharm app and loyalty channels in Israel, with campaign activation routed through NielsenIQ Activate to operational teams for execution.
Governance changes introduced structured campaign approval and performance monitoring processes, aligning marketing, category and supplier decision points with NielsenIQ Activate driven segmentation. Super-Pharm reported a program lift of more than 25 percent and reported increases in incremental turnover per shopper and incremental sales following the rollout.
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Retail | 340000 | $93.2B | United Kingdom | The Nielsen Company | NielsenIQ Activate | Customer Experience | 2013 | n/a |
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Buyer Intent: Companies Evaluating NielsenIQ Activate
- Kering SA, a France based Consumer Packaged Goods organization with 44627 Employees
- Real Carga, a Colombia based Transportation company with 45 Employees
- Wakefern, a United States based Retail organization with 70000 Employees
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