List of Nural SFA Customers
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Since 2010, our global team of researchers has been studying Nural SFA customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Nural SFA for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Nural SFA for Sales Automation include: Fiserv, a United States based Professional Services organisation with 38000 employees and revenues of $20.46 billion, Motorola, a United States based Communications organisation with 4000 employees and revenues of $1.10 billion, Savex Technologies, a India based Professional Services organisation with 1400 employees and revenues of $350.0 million and many others.
Contact us if you need a completed and verified list of companies using Nural SFA, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Nural SFA customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Fiserv | Professional Services | 38000 | $20.5B | United States | NuralTech | Nural SFA | Sales Automation | 2023 | n/a | In 2023, Fiserv implemented a NuralTech Field Service Management deployment to support its merchant-acquisition point of sale lifecycle across APAC. Nural SFA is inferred as the Sales Automation component of that deployment, supporting merchant onboarding and field sales activities in Australia and Indonesia and extending across delivery, installation and maintenance workflows. The implementation configured Sales Automation capabilities focused on task routing, SLA tracking and centralized dashboard visibility, aligning field service orchestration with merchant-acquisition processes. Nural SFA and the broader Field Service Management configuration included merchant onboarding workflows, work order orchestration, and dispatching and scheduling controls consistent with Sales Automation and field operations automation. Operational coverage emphasized APAC field operations with explicit activity in Australia and Indonesia, impacting merchant-acquisition, field operations and sales teams. Governance centered on workflow orchestration and SLA-driven task management, with dashboards deployed to provide operational visibility and to support SLA compliance, resulting in improved task routing, SLA tracking and dashboard visibility across APAC. | |
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Motorola | Communications | 4000 | $1.1B | United States | NuralTech | Nural SFA | Sales Automation | 2023 | n/a | In 2023, Motorola implemented Nural SFA as part of a broader NuralTech engagement that included Nural DMS and Nural ISP to automate distributor and dealer sales in India, improve SKU movement visibility and manage scheme and payout processes. The Motorola Nural SFA Sales Automation deployment was positioned to support promoter and field-sales performance tracking alongside dealer and distributor automation. Nural SFA was configured to operate with promoter and field-sales automation workflows, supporting visit and activity capture, promoter performance scoring, and incentive calculation and payout workflows consistent with Sales Automation functionality. The implementation linked SKU movement telemetry and trade scheme data from Nural DMS and Nural ISP into field-sales workflows, and the Nural SFA configuration emphasized executive reporting through CEO-level dashboards and stock movement insights. Integrations explicitly included Nural DMS and Nural ISP to create an end-to-end channel visibility stack, with the combined systems delivering distributor and dealer sales data into Nural SFA for operational use. Operational scope centered on Motorola India channel operations, covering distributor and dealer networks and promoter and field-sales teams, and impacted sales operations, trade promotion management and channel finance for scheme reconciliation and payout processing. Governance was organized around sales operations and channel finance, with workflow controls for scheme approval, payout validation and promoter performance KPIs to support operational accountability. The deployment delivered CEO-level dashboards and improved stock movement insights as stated in the engagement notes, and Nural SFA was used alongside DMS and ISP to support field-sales and promoter performance tracking in India. | |
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Savex Technologies | Professional Services | 1400 | $350M | India | NuralTech | Nural SFA | Sales Automation | 2022 | n/a | In 2022, Savex Technologies implemented Nural SFA, a Sales Automation application, to manage its feet on street retail sales across India. The deployment concentrated on CRM and sales automation workflows to provide sales leaders with real-time visibility into retailer sales trends and target versus achievement at the last mile. Nural SFA was configured to support field sales management functions including visit capture, sales target tracking, retailer-level sales trend reporting, and automated reporting to regional sales managers. The implementation emphasized mobile-enabled data capture for FOS teams and role-based dashboards for territory managers, aligning with standard Sales Automation capabilities for pipeline visibility and performance management. Operational coverage extended across Savex Technologies India retail sales organization, impacting field sales, sales management, and merchandising functions. Governance focused on operationalizing target versus achievement workflows and standardizing visit and sales reporting, with rollout activities aimed at delivering improved last-mile visibility to supervisory and planning processes. The project delivered improved last-mile sales visibility and retailer-level trend reporting, and Savex plans to expand Nural SFA into retailer-to-distributor order management to extend automation beyond point of sale. Nural SFA continues to act as the central Sales Automation platform for Savex Technologies CRM and field sales operations. |
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