List of Ocado Smart Pass Customers
Hatfield, AL10 9UL,
United Kingdom
Since 2010, our global team of researchers has been studying Ocado Smart Pass customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ocado Smart Pass for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ocado Smart Pass for Customer Loyalty include: Ocado Group, a United Kingdom based Professional Services organisation with 20261 employees and revenues of $1.64 billion, Ocado, a United Kingdom based Consumer Packaged Goods organisation with 12800 employees and revenues of $1.46 billion and many others.
Contact us if you need a completed and verified list of companies using Ocado Smart Pass, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Ocado Smart Pass customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ocado | Consumer Packaged Goods | 12800 | $1.5B | United Kingdom | Ocado | Ocado Smart Pass | Customer Loyalty | 2013 | n/a |
In 2013 Ocado implemented Ocado Smart Pass as its consumer subscription and loyalty program in the Customer Loyalty category. Ocado Smart Pass provides free delivery, exclusive discounts and priority Christmas delivery slots to consumers across the United Kingdom, and the service is positioned to drive customer retention and higher repeat spend.
The implementation is embedded directly into Ocado Retail's ecommerce platform and is described as part of Ocado's owned platform rather than a separately licensed third party module. Functional usage aligns with CRM and loyalty capabilities including subscription entitlement, promotional entitlements, checkout integration and priority fulfillment controls, and the program operates across marketing, customer account management and fulfillment operations. Governance and operational ownership were retained within Ocado Retail product and marketing teams, with subscription management and seasonal slot prioritization handled as platform level features.
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Ocado Group | Professional Services | 20261 | $1.6B | United Kingdom | Ocado | Ocado Smart Pass | Customer Loyalty | 2017 | n/a |
In 2017, Ocado Group launched Ocado Smart Pass as a Customer Loyalty application to manage subscription memberships that waive delivery charges and deliver targeted member benefits. Ocado Smart Pass membership rules explicitly include suspension of delivery fee waivers during December 20 to 24, priority access to Christmas delivery slots for members who sign up before September 1, recurring discounting on branded products, exclusive clearance offers, and periodic sample or gift distributions tied to anniversary months.
Implementation of Ocado Smart Pass centralized membership management, subscription billing, and entitlement rules. Functional capabilities implemented include subscription payment cadence configuration with monthly, six monthly, and annual billing options, a benefits engine to apply delivery fee exemptions and product discounts, promotional and clearance offer orchestration, and lifecycle workflows for sign up, renewal, and cancellation. Communications automation for notifying members about offers and anniversary gifts is part of the configuration set.
The Ocado Smart Pass Customer Loyalty implementation is operationally integrated with Ocado Group ecommerce checkout and delivery scheduling systems to enforce delivery fee waivers and to provide priority delivery slot allocation. It is also integrated with Ocado Group email communications for member notifications and with pricing and catalog capabilities to apply the stated branded product discounts. The program affects customer service, marketing, fulfillment operations, and billing teams who manage subscriptions and member inquiries.
Governance for Ocado Smart Pass centers on subscription lifecycle controls and exception rules, including the specified Christmas week suspension window and the sign up cutoff for priority slot access. Membership management processes handle payment failures, renewals, and cancellations through the configured subscription workflows, while marketing maintains targeted communications and exclusive offer cadence for enrolled members.
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Buyer Intent: Companies Evaluating Ocado Smart Pass
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