List of Opal Platform Customers
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United States
Since 2010, our global team of researchers has been studying Opal Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Opal Platform for Collaboration from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Opal Platform for Collaboration include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, Target, a United States based Retail organisation with 440000 employees and revenues of $106.57 billion, Intermix, a United States based Retail organisation with 500 employees and revenues of $70.0 million and many others.
Contact us if you need a completed and verified list of companies using Opal Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Opal Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Intermix | Retail | 500 | $70M | United States | Opal | Opal Platform | Collaboration | 2019 | n/a |
In 2019, Intermix implemented Opal Platform to enable omnichannel marketing across editorial, design, brand marketing, site merchandising and digital marketing teams. The Opal Platform is a Collaboration application that centralized workflows and approvals for campaign planning and content production in the United States.
Deployment emphasized Opal Platform workflows, Chat & Activity and planning and calendar capabilities to coordinate editorial calendars, merchandising timelines and creative reviews. Configuration focused on role-based approval sequences, shared planning calendars and activity streams to surface content status and accelerate handoffs between creative and merchandising teams.
Operational scope was concentrated inside marketing and merchandising, embedding the Opal Platform into daily content build and campaign planning processes across Intermix US teams. The implementation aligned scheduling and task orchestration for editorial, design, brand marketing and site merchandising to support synchronized omnichannel campaigns.
Governance centered on centralized approval gates and standardized campaign workflows to shorten review cycles and increase launch reliability. Since implementation around 2019 the Intermix team reported a 50% reduction in content build time, a 94% reduction in approval times and a 95% increase in on-time campaign launches, outcomes attributed to Opal Platform workflows, Chat & Activity and planning/calendar features.
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Microsoft | Professional Services | 221000 | $243.0B | United States | Opal | Opal Platform | Collaboration | 2021 | n/a |
In 2021, Microsoft adopted the Opal Platform for Microsoft Learn's product marketing and communications teams in the United States. The Opal Platform, classified as Collaboration, was provisioned to centralize content intake, approvals and planning across those teams, with implementation focused on Opal Stamps for intake, a visual calendar for planning and scheduling, and auto-built Presentations to standardize deliverables.
Operational rollout concentrated within Microsoft Learn product marketing and communications, standardizing intake workflows and approval routing while embedding presentation generation into content production processes. Governance changes included centralized intake control and approval checkpoints configured inside the Opal Platform, and process orchestration to reduce handoffs between authors, reviewers and marketing stakeholders. Since adoption the team reported cutting content production time from three weeks to five days and reducing approval time by roughly 50 percent, outcomes the team attributed to Opal's intake, calendar and presentation capabilities.
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Target | Retail | 440000 | $106.6B | United States | Opal | Opal Platform | Collaboration | 2019 | n/a |
In 2019, Target implemented the Opal Platform in the Collaboration category to plan and approve social media and content marketing across United States teams. The Opal Platform supports cross team visibility between Organic and Paid Social teams to prevent inconsistent brand messaging, establishing Target Opal Platform Collaboration as the coordination layer for social media and content marketing.
Implementation centered on content planning, multi step approvals, stamp based publishing controls, and publishing integrations to external social endpoints. Configuration included shared content calendars, approval workflows, stamps, and role based permissions for content owners, approvers, and social operations. The Opal Platform was configured to orchestrate publishing schedules and approval handoffs within the content production lifecycle.
Operational scope covered Organic and Paid Social teams in the United States and the implementation emphasized governance through standardized approval steps and stamped sign off to reduce inconsistent messaging. The Opal implementation began around 2019 and resulted in reported time savings and reduced manual errors in large scale social content production. Workflows and governance were aligned to marketing and social operations functions to centralize planning and approval across teams.
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