List of Operative AOS Customers
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Since 2010, our global team of researchers has been studying Operative AOS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Operative AOS for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Operative AOS for Marketing Automation include: PatientPoint LLC, a United States based Professional Services organisation with 523 employees and revenues of $130.0 million, National CineMedia, a United States based Professional Services organisation with 346 employees and revenues of $114.0 million, Goldbach Management, a Switzerland based Professional Services organisation with 300 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using Operative AOS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Operative AOS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Goldbach Management | Professional Services | 300 | $50M | Switzerland | Operative | Operative AOS | Marketing Automation | 2024 | n/a |
In 2024, Goldbach Media selected Operative AOS to modernize its pitch-to-pay advertising workflows and to unify linear and digital inventory across the Swiss and broader European market. Operative AOS, deployed as a Marketing Automation application, was scoped to support advertising sales and ad-operations teams and to centralize inventory visibility across broadcast and digital channels.
The implementation emphasized inventory optimization and order management workflows typical of a pitch-to-pay stream, with configuration to support Replay Ads capability and yield-aware allocation rules. Operative AOS was configured to manage ad inventory lifecycle from sales pitch through order capture and fulfillment, aligning campaign scheduling, inventory availability, and reconciliation processes to advertising operations requirements.
Operational coverage targeted advertising sales and ad-operations functions across Goldbach Media’s Swiss and European operations, with governance focused on standardized ad-ops processes and centralized inventory control. The deployment narrative centers on unifying linear and digital inventory workflows and embedding Replay Ads support into operational procedures to better coordinate allocation and billing across channels.
The stated outcomes for the Operative AOS implementation include improved yield management and operational efficiency through unified inventory controls and Replay Ads support. The Operative AOS deployment represents a category-aligned modernization of Goldbach Media’s advertising management stack without citing external implementation partners.
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National CineMedia | Professional Services | 346 | $114M | United States | Operative | Operative AOS | Marketing Automation | 2025 | n/a |
In 2025, National CineMedia implemented Operative AOS as part of a suite that also includes STAQ and OnTarget to enhance forecasting, yield management, and ad sales operations across its U.S. cinema network. The deployment explicitly targeted advertising sales, operations and analytics teams in the United States and spans NCM’s national theater inventory.
Operative AOS provides Marketing Automation capabilities oriented around automated forecasting, yield optimization and ad operations orchestration. The implementation configured inventory-aware forecasting, campaign and order lifecycle management, and yield management workflows, leveraging Operative’s AI-based cloud capabilities to centralize revenue forecasting signals and scheduling logic.
The Operative AOS deployment was implemented alongside STAQ and OnTarget to align ad delivery orchestration and analytics, creating a coordinated data and control plane between forecasting, delivery and performance reporting. Operational coverage includes advertising sales, operations and analytics, and the solution is intended to automate forecasting and optimize yield across NCM’s theater inventory.
Governance and process changes focused on standardizing forecasting and yield management workflows across sales and operations, with controls and operational roles defined to manage inventory allocation and campaign fulfillment. The narrative centers on National CineMedia Operative AOS Marketing Automation for ad sales operations, emphasizing system architecture choices that unify forecasting, yield, and ad operations capabilities.
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PatientPoint LLC | Professional Services | 523 | $130M | United States | Operative | Operative AOS | Marketing Automation | 2026 | n/a |
PatientPoint LLC selected Operative AOS in January 2026 to power targeting, forecasting, and workflow automation across its point of care media products and PatientPoint Precision. PatientPoint LLC implemented Operative AOS as a Marketing Automation platform to support advertising sales and media operations in the United States.
The deployment configures Operative AOS capabilities for audience targeting, demand forecasting, and automated campaign workflows tied to PatientPoint Precision offerings, supporting sales enablement and media operations teams. The implementation emphasizes privacy compliant targeted delivery, embedding targeting rules, forecast orchestration, and campaign workflow automation into the media product stack.
Rollout and operational scope cover advertising sales and media operations across the United States, with the initiative intended to scale enterprise media operations. Governance and process changes focus on operationalizing automated handoffs between sales and ad operations, formalizing campaign setup and targeting workflows, and applying privacy controls for targeted delivery as part of PatientPoint Precision.
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