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Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Optimiser Marketing Suite Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Institute of Travel Management United Kingdom Non Profit 10 $1M United Kingdom Optimiser Optimiser Marketing Suite Marketing Automation 2022 n/a In 2022, Institute of Travel Management United Kingdom deployed Optimiser Marketing Suite as its Marketing Automation platform to manage membership communications across its UK and Ireland membership community. The deployment centers on membership and marketing functions, aligning CRM workflows with campaign orchestration to run targeted email campaigns and capture engagement signals. Optimiser Marketing Suite is configured to send emails, instrument user behaviour tracking, and provide campaign-level visibility for membership outreach. Functional configuration includes campaign orchestration, targeted email delivery, segmentation for membership cohorts, and analytics instrumentation to surface behavior patterns. The implementation supports synchronization of membership data with campaign lists to maintain CRM and marketing alignment. Governance and workflow changes centralized membership communications processes and standardized campaign reporting to create a single operational flow for outreach and measurement. The organisation achieved improved campaign reporting and analytics and a clearer understanding of user behaviour as stated by the vendor.
MSDUK United Kingdom Non Profit 25 $3M United Kingdom Optimiser Optimiser Marketing Suite Marketing Automation 2021 n/a In 2021, MSDUK United Kingdom implemented Optimiser Marketing Suite. The Optimiser Marketing Suite is deployed as a Marketing Automation platform to support conference marketing and to streamline membership-related workflows described by the vendor. Configuration emphasis centered on campaign and event marketing capabilities, including segmented communications, automated email sequences for event promotion and member engagement, and workflow automation for membership processes and renewals. Data consolidation and centralized membership record management were implemented to support personalized outreach and event registrations. The deployment covered MSDUK's marketing and membership functions across the United Kingdom and was operated by the small central team within the nonprofit. The vendor reports that the Optimiser Marketing Suite helped reduce marketing costs and increase revenue, and governance changes included standardized campaign templates and automated membership processing to embed operational consistency.
Westminster Business Council United Kingdom Non Profit 10 $1M United Kingdom Optimiser Optimiser Marketing Suite Marketing Automation 2021 n/a In 2021, Westminster Business Council United Kingdom implemented Optimiser Marketing Suite. The deployment targeted Marketing Automation to centralise contacts, run trackable marketing campaigns and manage event registrations for a small membership organisation in London. The implementation configured contact management, campaign management and event registration capabilities to replace spreadsheet driven processes, supporting marketing and events functions and membership outreach workflows. The Optimiser Marketing Suite was used to consolidate member communications and instrument event registration tracking, and the vendor reported improved event registration visibility and consolidated member communications as outcomes.
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FAQ - APPS RUN THE WORLD Optimiser Marketing Suite Coverage

Optimiser Marketing Suite is a Marketing Automation solution from Optimiser.

Companies worldwide use Optimiser Marketing Suite, from small firms to large enterprises across 21+ industries.

Organizations such as MSDUK United Kingdom, Institute of Travel Management United Kingdom and Westminster Business Council United Kingdom are recorded users of Optimiser Marketing Suite for Marketing Automation.

Companies using Optimiser Marketing Suite are most concentrated in Non Profit, with adoption spanning over 21 industries.

Companies using Optimiser Marketing Suite are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Optimiser Marketing Suite across Americas, EMEA, and APAC.

Companies using Optimiser Marketing Suite range from small businesses with 0-100 employees - 100%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Optimiser Marketing Suite include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Optimiser Marketing Suite customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.