List of OPTX Marketing AI Customers
Las Vegas, 89148, NV,
United States
Since 2010, our global team of researchers has been studying OPTX Marketing AI customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased OPTX Marketing AI for Artificial Intelligence Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using OPTX Marketing AI for Artificial Intelligence Marketing include: Bally's, a United States based Leisure and Hospitality organisation with 10500 employees and revenues of $2.26 billion, Gun Lake Casino, a United States based Leisure and Hospitality organisation with 1200 employees and revenues of $100.0 million, Quinault Beach Resort And Casino, a United States based Leisure and Hospitality organisation with 200 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using OPTX Marketing AI, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The OPTX Marketing AI customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bally's | Leisure and Hospitality | 10500 | $2.3B | United States | OPTX | OPTX Marketing AI | Artificial Intelligence Marketing | 2024 | n/a |
In 2024, Bally's appointed OPTX as its enterprise AI partner and contracted to deploy OPTX Marketing AI, an Artificial Intelligence Marketing application, across its U.S. properties. The multi-year agreement positions OPTX to implement slots and table-games analytics, slot-dispatch and player development integrations intended to improve guest experience and operational decision-making.
The OPTX Marketing AI deployment centers on analytics for slot and table games, integration of slot-dispatch workflows, and player development integrations, with marketing AI capabilities likely incorporated through audience segmentation, personalization and campaign orchestration which are typical functions of Artificial Intelligence Marketing solutions. Configuration and implementation narratives in the announcement emphasize analytics and orchestration layers, suggesting centralized dashboards and model-driven workflows to support both operations and marketing functions.
Operational scope specified in the announcement covers Bally's U.S. properties, aligning casino operations, slot operations and player development teams under a phased enterprise governance model reflected by the multi-year engagement. The announcement did not disclose specific KPIs, outcomes, costs or rollout timelines, so reported impacts remain structural and focused on integrating gaming analytics, dispatch and player development with marketing AI capabilities.
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Gun Lake Casino | Leisure and Hospitality | 1200 | $100M | United States | OPTX | OPTX Marketing AI | Artificial Intelligence Marketing | 2023 | n/a |
In 2023, Gun Lake Casino deployed OPTX Marketing AI, leveraging the OPTX Daily Top Contacts player-development AI capability within the Artificial Intelligence Marketing category to prioritize host outreach. The implementation was scoped to the property in the United States and targeted player development and marketing/CRM processes, operationalizing daily prioritized contact lists for host teams and player-development staff.
Daily Top Contacts was configured to produce ranked daily rosters of priority players, embedding score-based cues and contact recommendations into host outreach workflows and marketing/CRM operations. Governance and rollout emphasized operational acceptance by host teams, a daily outreach cadence, and tracking of contacts for ongoing use. According to the vendor case study, the deployment generated a reported $490,898 incremental theoretical revenue and 1,965 players contacted over the initial five months after the OPTX Marketing AI deployment.
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Quinault Beach Resort And Casino | Leisure and Hospitality | 200 | $30M | United States | OPTX | OPTX Marketing AI | Artificial Intelligence Marketing | 2022 | n/a |
In 2022 Quinault Beach Resort And Casino implemented OPTX Marketing AI as part of an Artificial Intelligence Marketing initiative at its Ocean Shores property. The deployment was announced publicly when the property added OPTX Player Development, Player Development AI, Marketing, Marketing AI and Connect products to consolidate marketing, player development and slots recommendation workflows and deliver real time actionable data.
Implementation centered on OPTX Marketing AI alongside OPTX Player Development and Marketing modules, with configuration to support AI driven player segmentation, campaign orchestration and slot machine recommendation logic. The solution scope included Marketing AI models for next best action and Player Development AI for individualized player outreach, combined with Connect to operationalize real time signals into CRM and marketing execution flows.
Operational coverage targeted marketing and CRM teams and player development functions across the U.S. property, with the Ocean Shores site as the initial rollout location. The engagement unified player data and decisioning under the OPTX suite to centralize real time recommendation and campaign execution for slots and loyalty marketing.
Governance and process changes focused on consolidating previously separate marketing and player development activities into a single OPTX driven workflow, with product level controls for AI model outputs and real time decision policies. The only stated outcome was delivery of real time actionable data to support player development and slots recommendations using OPTX Marketing AI and associated OPTX modules.
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