List of Oracle Infinity Customers
Oracle
2300 Oracle Way,
Austin, 78741, TX,
United States
Austin, 78741, TX,
United States
1 737-867-1000
Professional Services
162000
$67.1B
Since 2010, our global team of researchers has been studying Oracle Infinity customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Infinity for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Infinity for Customer Analytics include: Santander Brasil, a Brazil based Banking and Financial Services organisation with 52000 employees and revenues of $16.00 billion, Grupo Renfe, a Spain based Transportation organisation with 19861 employees and revenues of $4.70 billion, Oracle Red Bull Racing, a United Kingdom based Leisure and Hospitality organisation with 840 employees and revenues of $302.0 million, Healthgrades, a United States based Healthcare organisation with 535 employees and revenues of $200.0 million, The Vermont Country Store, a United States based Retail organisation with 550 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Oracle Infinity, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Grupo Renfe | Transportation | 19861 | $4.7B | Spain | Oracle | Oracle Infinity | Customer Analytics | 2026 | n/a |
In 2026, Grupo Renfe implemented Oracle Infinity to strengthen customer insight capabilities within the Customer Analytics category. The deployment is part of a consolidated Oracle suite that also includes Oracle Sales, Oracle Service, Oracle Responsys, and Oracle Unity Customer Data Platform, aligning analytics, CRM, marketing automation, and identity resolution workflows.
Oracle Infinity was configured to provide near real time customer segmentation and behavioral analytics, supporting event level instrumentation and session analysis common to Customer Analytics implementations. Customer profile unification was routed through Oracle Unity Customer Data Platform to enable shared identity resolution between Oracle Sales and Oracle Service, while Oracle Responsys orchestrated outbound communications for segmented audiences.
The implementation covers Renfe Operadora operational domains across high speed, long distance, and commuter networks and targets customer communications, operations, and contact center functions. Integrations with Oracle Sales and Oracle Service enable segmentation driven service notifications, and linked Responsys campaigns deliver schedule changes, gate information, and service issue alerts within minutes.
Governance focused on defining segmentation taxonomies, event triggers, and campaign approval workflows to move from batch notifications to near real time messaging. Operationalizing Oracle Infinity required coordination between analytics, marketing, and operations teams to embed segmentation logic into communication pipelines and to maintain data hygiene through the Oracle Unity Customer Data Platform.
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Healthgrades | Healthcare | 535 | $200M | United States | Oracle | Oracle Infinity | Customer Analytics | 2022 | n/a |
In 2022 Healthgrades implemented Oracle Infinity as its Customer Analytics platform to address massive daily data volumes and to consolidate multi-source behavioral signals into real-time patient journey insights. The implementation centered on capturing digital footprints rather than form-driven data, reflecting Healthgrades’ privacy-first approach while scaling analytics across interactions tied to millions of US care providers and tens of thousands of monthly users.
Oracle Infinity was configured to ingest high velocity web and behavioral data and to apply Oracle Infinity Behavioral Intelligence capabilities, including AI and machine learning for behavioral scoring and dynamic segmentation. Healthgrades built scoring models and complex user segments inside the platform, and used those outputs to drive personalized email content and next-step recommendations, while visually mapping campaign flows through Oracle Eloqua Marketing Automation.
The deployment operated as an integrated Oracle marketing stack, combining Oracle Infinity with Oracle Marketing Cloud and Oracle Eloqua for campaign execution and testing. Operational coverage emphasized consumer marketing and the Healthgrades product team, enabling the product organization to prototype new web offerings using Infinity insights and to orchestrate thousands of campaign journeys to millions of users in near real time.
Governance and day-to-day operations were concentrated in a small core team of three to four people who managed campaign configuration, automation, and testing, leveraging Eloqua’s ease of use to scale operations. Results reported by Healthgrades after implementation are explicit, including 18X more site traffic driven by email in six months, a 50% email open rate, a 50% click-through rate, a 35% increase in appointments booked, 7.6 million new site touchpoints, and the ability to deploy personalized journeys at scale while maintaining a privacy-oriented data collection approach.
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NCBA Bank Kenya | Banking and Financial Services | 1900 | $76M | Kenya | Oracle | Oracle Infinity | Customer Analytics | 2020 | n/a |
In 2020, NCBA Bank Kenya implemented Oracle Infinity as part of a Customer Analytics deployment to harmonize fragmented marketing and CRM processes across its East African operations. The initiative was designed to deliver behavioral intelligence and real time campaign measurement to marketing, CRM, and digital business functions, aligning analytics with NCBA’s mobile banking experience objectives. The Oracle Infinity deployment supported the bank’s objective to apply personalized customer experiences at scale for its multi market customer base.
The implementation combined Oracle Infinity Behavioral Intelligence with Oracle Responsys Campaign Management and Oracle Data Management Platform to provide a unified set of capabilities. Configurations emphasized behavioral tracking, advanced segmentation, automated customer journeys, contact method optimization, and campaign attribution workflows. These functional modules enabled marketing teams to measure campaign effectiveness and iterate on messaging and targeting.
Architecturally, Oracle Infinity was integrated with Oracle Responsys and the Oracle Data Management Platform to centralize event data and customer profiles into a single analytics layer. The deployment created a persistent event stream and profile repository that feeds campaign orchestration and automated journey triggers. This structure supported cross channel orchestration by ensuring consistent customer context for campaign decisions.
Operational scope covered NCBA’s marketing, customer value management, CRM, and digital business teams, with governance focused on harmonizing campaign planning, measurement, and automated journey design. Process changes included standardized measurement workflows and campaign governance to enable rapid A B testing and iterative message tuning. Implementation oversight emphasized hands on vendor engagement to ensure smooth rollout and sustained adoption by business users.
Outcomes reported by NCBA include improved ability to measure and tweak marketing campaigns, a 200% improvement in email open rates through better targeting, a 20% decrease in customer churn, and a doubling of qualified leads. Customers provided positive feedback on individualized messaging and the ability to track progress toward financial goals, indicating improved engagement driven by Oracle Infinity and its integrated customer analytics stack.
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Neostar | Professional Services | 100 | $10M | Croatia | Oracle | Oracle Infinity | Customer Analytics | 2022 | n/a |
In 2022, Neostar implemented Oracle Infinity as its Customer Analytics solution to capture real-time website behavior and drive personalized communications across its used car marketplace. The deployment addressed Neostar’s requirement for one to one messaging to distinct customer categories, buyers and sellers, enabling behaviorally triggered outreach and product suggestion workflows tied to website activity.
The implementation centered on Oracle Infinity Behavioral Intelligence capabilities for real-time customer behavior tracking and event stream processing, feeding behavioral signals into campaign orchestration. Oracle Infinity was configured to detect browsing patterns and infer product affinities, enabling automated triggers into Oracle Responsys Campaign Management for email orchestration and the generation of recommended product listings inside messages.
Integrations were explicit and operational, with Oracle Infinity integrated into Oracle Responsys Campaign Management to execute personalized email campaigns, and into Oracle BlueKai Data Management Platform to build granular audience segments for digital advertising retargeting. The combined architecture supports web analytics, email marketing, and DMP-driven ad targeting across Neostar’s digital platform, aligning customer signals from inspection, financing, and listing interactions into unified customer profiles.
Governance and operational changes focused on centralizing behavioral data and automating campaign triggers, reducing the need for daily manual maintenance of communication rules. Outcomes reported included increased personalization of communications, improved reengagement of website visitors via recommended listings, and a scalable Customer Analytics foundation with Oracle CX positioned as an integral part of Neostar’s digital strategy.
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Oracle Red Bull Racing | Leisure and Hospitality | 840 | $302M | United Kingdom | Oracle | Oracle Infinity | Customer Analytics | 2022 | n/a |
In 2022, Oracle Red Bull Racing implemented Oracle Infinity to establish a unified Customer Analytics capability across its digital channels. Oracle Infinity was positioned as the primary digital behavior and event stream capture layer within the team’s analytics stack to support web and mobile instrumentation and real‑time measurement.
The deployment of Oracle Infinity encompassed core Customer Analytics workflows typical for the category, including event collection and sessionization, customer journey analysis, behavioral segmentation, and dashboarding for marketing and commercial teams. Configuration work integrated Infinity with Infinity IQ for centralized insight management and with built‑in tagging and data layer conventions to support downstream analytics.
Architecturally the implementation was provisioned on Oracle Cloud Infrastructure and integrated with Oracle Analytics Cloud and the Oracle Data Science Platform for reporting and model development. The Oracle Infinity implementation also connected into Oracle CX components used by the organization, specifically Responsys, CrowdTwist, OCM Sauce Video, Unity, Eloqua, Infinity IQ, and Maxymiser to enable orchestration, loyalty, video analytics, identity resolution, campaign activation, and experimentation workflows.
Operational governance focused on establishing an event taxonomy, access controls, and cross‑functional analytics workflows to align marketing, commercial partnerships, fan engagement, and data science teams. Oracle Infinity served as the behavioral data foundation for those governance processes, enabling consistent measurement and shared datasets for analytics and campaign orchestration.
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Media | 300 | $30M | United States | Oracle | Oracle Infinity | Customer Analytics | 2022 | n/a |
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Banking and Financial Services | 52000 | $16.0B | Brazil | Oracle | Oracle Infinity | Customer Analytics | 2021 | n/a |
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Retail | 550 | $100M | United States | Oracle | Oracle Infinity | Customer Analytics | 2015 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Oracle Infinity Coverage
Oracle Infinity is a Customer Analytics solution from Oracle.
Companies worldwide use Oracle Infinity, from small firms to large enterprises across 21+ industries.
Organizations such as Santander Brasil, Grupo Renfe, Oracle Red Bull Racing, Healthgrades and The Vermont Country Store are recorded users of
Oracle Infinity for Customer Analytics.
Companies using Oracle Infinity are most concentrated in Banking and Financial Services, Transportation and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Oracle Infinity are most concentrated in Brazil, Spain and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Oracle Infinity across Americas, EMEA, and APAC.
Companies using Oracle Infinity range from small businesses with 0-100 employees - 12.5%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 12.5%, and global enterprises with 10,000+ employees - 25%.
Customers of Oracle Infinity include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Oracle Infinity customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Analytics.