List of Oracle Siebel MRM Customers
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Since 2010, our global team of researchers has been studying Oracle Siebel MRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Siebel MRM for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Siebel MRM for Marketing Automation include: Gudang Garam, a Indonesia based Consumer Packaged Goods organisation with 32120 employees and revenues of $8.49 billion, Siam Makro Public Company, a Thailand based Retail organisation with 2500 employees and revenues of $450.0 million and many others.
Contact us if you need a completed and verified list of companies using Oracle Siebel MRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle Siebel MRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Gudang Garam | Consumer Packaged Goods | 32120 | $8.5B | Indonesia | Oracle | Oracle Siebel MRM | Marketing Automation | 2015 | n/a |
In 2015, Gudang Garam implemented Oracle Siebel MRM to centralize marketing operations and support campaign orchestration. The deployment targeted Marketing Automation use cases for campaign planning, resource management and marketing operations within the consumer packaged goods business.
Oracle Siebel MRM implementation included configuration of campaign management, segmentation and audience profiling, approval workflow engines and marketing asset management, reflecting standard Marketing Automation capabilities. Configuration and customization work referenced the companys Oracle development skillset, including Oracle Forms and Reports, PL SQL, XML, BI Publisher and Workflow, together with UNIX scripting and JDeveloper tooling noted in internal job profiles.
Architecturally the solution was implemented on an Oracle application stack with a dedicated Siebel application tier and relational database, requiring database operation and performance tuning tasks described in the companys staffing requirements. Operational ownership was aligned between marketing operations and the internal IT application development and database operation teams based in Jakarta, with DB administration responsibilities covering multi-database maintenance, monitoring and SQL tuning.
Governance emphasized formalized campaign workflow control and release management, with Application Development Analysts responsible for lifecycle management and Database Operation Analysts managing schema, storage and runtime stability. The implementation positioned Oracle Siebel MRM as the Marketing Automation backbone for Gudang Garams marketing function, supported by onshore technical staff and established operational roles.
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Siam Makro Public Company | Retail | 2500 | $450M | Thailand | Oracle | Oracle Siebel MRM | Marketing Automation | 2013 | n/a |
In 2013, Siam Makro Public Company implemented Oracle Siebel MRM as a core Marketing Automation component within a broader Oracle Retail program. The Oracle Siebel MRM deployment was positioned to centralize campaign management and customer lifecycle workflows across the retailer's operations.
Implementation covered Oracle Siebel Marketing Module and Siebel Customer Management alongside Oracle Retail modules including Merchandising, Sales Audit, Invoice Processing, Store Inventory Management, and Retail Analytics. Configurations focused on campaign orchestration, customer segmentation, marketing analytics, and CRM driven promotion execution to synchronize merchandising and store level offers.
Technical integrations tied Siebel to existing store point of sale systems, Manhattan Warehouse Management maintained by DHL, and B2B order channels, enabling marketing data flows to intersect with inventory and fulfillment processes. The architecture was designed to integrate with ongoing ERP modernization efforts and external digital and SaaS applications to support cross functional data exchange across merchandising, store operations, supply chain, and B2B sales.
Program governance included business requirements and technical specification documentation, establishment of source control using SVN, and coordinated project management with DHL for warehousing changes. Enterprise teams produced an architecture roadmap and began building a Center of Excellence to support multi country rollouts and combined retail business models.
The combined Oracle Siebel MRM and Oracle Retail implementation enabled rapid store expansion, the new system enabled to triple the number of stores quickly, and the architecture work subsequently supported rollouts into multiple ASEAN countries, India and China. Later modernization activities referenced in the program included replacement of traditional forecasting with RELEX and planning for Manhattan WMS upgrades to further align Marketing Automation, inventory, and supply chain workflows.
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